Pre-COVID-19, writing instruments experienced positive but undynamic volume growth as the category continued to compete with increasing digitalisation in Switzerland. More advanced and cheaper modern technology continued to replicate the drawing and writing environment in a better way, moving consumers away from traditional methods with laptops, tablets and smartphones increasingly penetrating the lifestyles of Swiss consumers, including children.
Euromonitor International's Writing Instrumentsin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Writing Instruments in Switzerland Euromonitor International September 2020 List OF CONTENTS AND TABLES KEY DATA FINDINGS 2020 IMPACT Increasing reliance on digital devices brought into focus during lockdown but colouring offers entertainment and relaxation Tight competition amongst leading players of writing instruments in 2019 with notable share gain for Caran d'Ache Modern grocery retailers and e-commerce benefit from lockdown, gaining notable share from stationers/office supply stores RECOVERY AND OPPORTUNITIES Back-to-school likely offer boost in late 2020 but overall category will continue to compete with digitalisation in Switzerland Expensive niche of fountain pens likely to remain limited to affluent collectors and international tourists Players must continue to offer innovative concepts and differentiation to attract consumers' attention away from basic writing instruments CATEGORY DATA Table 1 Sales of Writing Instruments by Category: Volume 2015-2020 Table 2 Sales of Writing Instruments by Category: Value 2015-2020 Table 3 Sales of Writing Instruments by Category: % Volume Growth 2015-2020 Table 4 Sales of Writing Instruments by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Writing Instruments: % Value 2015-2019 Table 6 LBN Brand Shares of Writing Instruments: % Value 2016-2019 Table 7 Distribution of Writing Instruments by Format: % Value 2015-2020 Table 8 Forecast Sales of Writing Instruments by Category: Volume 2020-2025 Table 9 Forecast Sales of Writing Instruments by Category: Value 2020-2025 Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025 EXECUTIVE SUMMARY COVID-19 impact on personal accessories COVID-19 country impact Swiss watchmakers continue to hold leading positions in 2019 Retailing shift What next for personal accessories? MARKET DATA Table 12 Sales of Personal Accessories by Category: Volume 2015-2020 Table 13 Sales of Personal Accessories by Category: Value 2015-2020 Table 14 Sales of Personal Accessories by Category: % Volume Growth 2015-2020 Table 15 Sales of Personal Accessories by Category: % Value Growth 2015-2020 Table 16 NBO Company Shares of Personal Accessories: % Value 2015-2019 Table 17 LBN Brand Shares of Personal Accessories: % Value 2016-2019 Table 18 Distribution of Personal Accessories by Format: % Value 2015-2020 Table 19 Forecast Sales of Personal Accessories by Category: Volume 2020-2025 Table 20 Forecast Sales of Personal Accessories by Category: Value 2020-2025 Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025 Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025 DISCLAIMER GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DEFINITIONS SOURCES Summary 1 Research Sources
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