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Writing Instruments in Germany

  • Report Code : 427006
  • Industry : Consumer Goods and Retail
  • Published On : Sep 2020
  • Pages : 22
  • Publisher : Euromonitor International
  • Format: Excel and PDF

In Germany, 2020 has been proving to be a year of major disruption when it comes to daily life activities. Due to the closure of businesses and schools, with people working and being schooled at/from home, usage and therefore purchases of writing instrument products has been declining. In addition, a number of players opted to discount some of their products in online campaigns, which was also resulting in a reduction in the average unit price across writing instruments, thus further depressing...

Euromonitor International's Writing Instrumentsin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Writing Instruments in Germany 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
KEY DATA FINDINGS 
2020 IMPACT 
Digitalisation and school/office closures working against writing instruments in 2020 
Opportunities from for at-home entertainment and avenues for creative behaviour 
Faber-Castell cements its leading position, as Pelikan and Bic both lose a little share 
RECOVERY AND OPPORTUNITIES 
Digitalisation a long-term competitor to writing instruments 
E-commerce expands its presence during the turmoil 
Faber-Castell expected to bounce back strongly from 2021 
CATEGORY DATA 
Table 1 Sales of Writing Instruments by Category: Volume 2015-2020 
Table 2 Sales of Writing Instruments by Category: Value 2015-2020 
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2015-2020 
Table 4 Sales of Writing Instruments by Category: % Value Growth 2015-2020 
Table 5 NBO Company Shares of Writing Instruments: % Value 2015-2019 
Table 6 LBN Brand Shares of Writing Instruments: % Value 2016-2019 
Table 7 Distribution of Writing Instruments by Format: % Value 2015-2020 
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2020-2025 
Table 9 Forecast Sales of Writing Instruments by Category: Value 2020-2025 
Table 10 	Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025 
Table 11 	Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025 
EXECUTIVE SUMMARY 
COVID-19 impact on personal accessories 
COVID-19 country impact 
Company response 
Retailing shift 
What next for personal accessories? 
MARKET DATA 
Table 12 Sales of Personal Accessories by Category: Volume 2015-2020 
Table 13 Sales of Personal Accessories by Category: Value 2015-2020 
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2015-2020 
Table 15 Sales of Personal Accessories by Category: % Value Growth 2015-2020 
Table 16 NBO Company Shares of Personal Accessories: % Value 2015-2019 
Table 17 LBN Brand Shares of Personal Accessories: % Value 2016-2019 
Table 18 Distribution of Personal Accessories by Format: % Value 2015-2020 
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2020-2025 
Table 20 Forecast Sales of Personal Accessories by Category: Value 2020-2025 
Table 21 	Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025 
Table 22 	Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025 
DISCLAIMER 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DEFINITIONS 
SOURCES 
Summary 1 Research Sources

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