Personal Accessories in Switzerland

Personal Accessories in Switzerland 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on personal accessories 
COVID-19 country impact 
Swiss watchmakers continue to hold leading positions in 2019 
Retailing shift 
What next for personal accessories? 
MARKET DATA 
Table 1 Sales of Personal Accessories by Category: Volume 2015-2020 
Table 2 Sales of Personal Accessories by Category: Value 2015-2020 
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020 
Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020 
Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019 
Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019 
Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020 
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025 
Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025 
Table 10 	Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025 
Table 11 	Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025 
DISCLAIMER 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DEFINITIONS 
SOURCES 
Summary 1 Research Sources 
KEY DATA FINDINGS 
2020 IMPACT 
Lockdown measures including closure of schools and workplaces, and lack of international tourism significantly reduce demand for bags and luggage in Q2 2020 
Luxury brands continue to lead bags and luggage in 2019 driven by demand from affluent international tourists 
E-commerce and modern grocery retailers benefit from closure of non-essential specialists during lockdown 
RECOVERY AND OPPORTUNITIES 
Back-to-school period and return to work may offer hope in latter half of 2020, but 2021 set to experience stronger recovery with likely return of international tourists 
Practicality and durability will remain key factors behind purchasing decisions of Swiss consumers 
Demand for traditional luggage likely to stem from affluent international tourists as the Swiss increasingly choose flexible soft cases and alternative practical bags for travel 
CATEGORY DATA 
Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020 
Table 13 Sales of Bags and Luggage by Category: Value 2015-2020 
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020 
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020 
Table 16 Sales of Luggage by Type: % Value 2015-2020 
Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019 
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019 
Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020 
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025 
Table 21 	Forecast Sales of Bags and Luggage by Category: Value 2020-2025 
Table 22 	Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025 
Table 23 	Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025 
KEY DATA FINDINGS 
2020 IMPACT 
Jewellery records strongest decline in demand during lockdown due to limited occasions, lack of international tourism and postponement of weddings 
Strongly performing high-end fine jewellery brands in 2019 likely to experience declines during lockdown with lack of affluent tourists 
Specialists will remain preferred distribution channel for fine jewellery but sales significantly impacted by closure of non-essential stores during lockdown 
RECOVERY AND OPPORTUNITIES 
Jewellery set to rebound from declining demand from 2021, with demand for fine jewellery supported by affluent Swiss consumers and the likely return of international tourism 
Younger consumers will be difficult group to attract for fine jewellery brands 
Demand for diamonds within fine jewellery set to further decline 
CATEGORY DATA 
Table 24 Sales of Jewellery by Category: Volume 2015-2020 
Table 25 Sales of Jewellery by Category: Value 2015-2020 
Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020 
Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020 
Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020 
Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020 
Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020 
Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020 
Table 32 NBO Company Shares of Jewellery: % Value 2015-2019 
Table 33 	LBN Brand Shares of Jewellery: % Value 2016-2019 
Table 34 	Distribution of Jewellery by Format: % Value 2015-2020 
Table 35 	Forecast Sales of Jewellery by Category: Volume 2020-2025 
Table 36 	Forecast Sales of Jewellery by Category: Value 2020-2025 
Table 37 	Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025 
Table 38 	Forecast Sales of Jewellery by Category: % Value Growth 2020-2025 
KEY DATA FINDINGS 
2020 IMPACT 
Lockdown measures further reduce discretionary spending amongst local consumers with latter ever reliant on digital devices for timekeeping purposes 
Leading player The Swatch Group feels increasing pressure from Rolex in 2019 due to demand for latter from affluent international tourists 
Dominant specialist retailers lose ground in Q2 due to lockdown closures, resulting in e-commerce gaining value share 
RECOVERY AND OPPORTUNITIES 
Recovery for watches set from 2021 with likely return of international tourism driving demand for high mechanical 
Quartz analogue and digital will continue to compete with increasing digitalisation 
Swiss brands join niche of solar powered watches 
CATEGORY DATA 
Table 39 Sales of Watches by Category: Volume 2015-2020 
Table 40 Sales of Watches by Category: Value 2015-2020 
Table 41 Sales of Watches by Category: % Volume Growth 2015-2020 
Table 42 Sales of Watches by Category: % Value Growth 2015-2020 
Table 43 Sales of Watches by Price Band: Volume 2015-2020 
Table 44 Sales of Watches by Price Band: Value 2015-2020 
Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020 
Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020 
Table 47 NBO Company Shares of Watches: % Value 2015-2019 
Table 48 	LBN Brand Shares of Watches: % Value 2016-2019 
Table 49 	Distribution of Watches by Format: % Value 2015-2020 
Table 50 	Forecast Sales of Watches by Category: Volume 2020-2025 
Table 51 	Forecast Sales of Watches by Category: Value 2020-2025 
Table 52 	Forecast Sales of Watches by Category: % Volume Growth 2020-2025 
Table 53 	Forecast Sales of Watches by Category: % Value Growth 2020-2025 
Table 54 	Forecast Sales of Watches by Price Band: Volume 2020-2025 
Table 55 	Forecast Sales of Watches by Price Band: Value 2020-2025 
Table 56 	Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025 
Table 57 	Forecast Sales of Watches by Price Band: % Value Growth 2020-2025 
KEY DATA FINDINGS 
2020 IMPACT 
Increasing reliance on digital devices brought into focus during lockdown but colouring offers entertainment and relaxation 
Tight competition amongst leading players of writing instruments in 2019 with notable share gain for Caran d'Ache 
Modern grocery retailers and e-commerce benefit from lockdown, gaining notable share from stationers/office supply stores 
RECOVERY AND OPPORTUNITIES 
Back-to-school likely offer boost in late 2020 but overall category will continue to compete with digitalisation in Switzerland 
Expensive niche of fountain pens likely to remain limited to affluent collectors and international tourists 
Players must continue to offer innovative concepts and differentiation to attract consumers' attention away from basic writing instruments 
CATEGORY DATA 
Table 58 Sales of Writing Instruments by Category: Volume 2015-2020 
Table 59 Sales of Writing Instruments by Category: Value 2015-2020 
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020 
Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020 
Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019 
Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019 
Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020 
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025 
Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025 
Table 67 	Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025 
Table 68 	Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025