Consumer confidence was only just starting to increase in Switzerland pre-COVID-19 with the market making a tentative recovery following a period of decline due to economic instability. Local consumers were already therefore cautious in their non-discretionary spending and searched for multifunctionality and personal accessories which offered good value for money rather than making quick and frivolous purchasing decisions. In addition, the luxury segment of the market was highly dependent on int...
Euromonitor International's Personal Accessoriesin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Personal Accessories in Switzerland Euromonitor International September 2020 List OF CONTENTS AND TABLES EXECUTIVE SUMMARY COVID-19 impact on personal accessories COVID-19 country impact Swiss watchmakers continue to hold leading positions in 2019 Retailing shift What next for personal accessories? MARKET DATA Table 1 Sales of Personal Accessories by Category: Volume 2015-2020 Table 2 Sales of Personal Accessories by Category: Value 2015-2020 Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020 Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019 Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019 Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020 Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025 Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025 Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025 DISCLAIMER GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DEFINITIONS SOURCES Summary 1 Research Sources KEY DATA FINDINGS 2020 IMPACT Lockdown measures including closure of schools and workplaces, and lack of international tourism significantly reduce demand for bags and luggage in Q2 2020 Luxury brands continue to lead bags and luggage in 2019 driven by demand from affluent international tourists E-commerce and modern grocery retailers benefit from closure of non-essential specialists during lockdown RECOVERY AND OPPORTUNITIES Back-to-school period and return to work may offer hope in latter half of 2020, but 2021 set to experience stronger recovery with likely return of international tourists Practicality and durability will remain key factors behind purchasing decisions of Swiss consumers Demand for traditional luggage likely to stem from affluent international tourists as the Swiss increasingly choose flexible soft cases and alternative practical bags for travel CATEGORY DATA Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020 Table 13 Sales of Bags and Luggage by Category: Value 2015-2020 Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020 Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020 Table 16 Sales of Luggage by Type: % Value 2015-2020 Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019 Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019 Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020 Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025 Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025 Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025 Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025 KEY DATA FINDINGS 2020 IMPACT Jewellery records strongest decline in demand during lockdown due to limited occasions, lack of international tourism and postponement of weddings Strongly performing high-end fine jewellery brands in 2019 likely to experience declines during lockdown with lack of affluent tourists Specialists will remain preferred distribution channel for fine jewellery but sales significantly impacted by closure of non-essential stores during lockdown RECOVERY AND OPPORTUNITIES Jewellery set to rebound from declining demand from 2021, with demand for fine jewellery supported by affluent Swiss consumers and the likely return of international tourism Younger consumers will be difficult group to attract for fine jewellery brands Demand for diamonds within fine jewellery set to further decline CATEGORY DATA Table 24 Sales of Jewellery by Category: Volume 2015-2020 Table 25 Sales of Jewellery by Category: Value 2015-2020 Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020 Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020 Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020 Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020 Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020 Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020 Table 32 NBO Company Shares of Jewellery: % Value 2015-2019 Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019 Table 34 Distribution of Jewellery by Format: % Value 2015-2020 Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025 Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025 Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025 Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025 KEY DATA FINDINGS 2020 IMPACT Lockdown measures further reduce discretionary spending amongst local consumers with latter ever reliant on digital devices for timekeeping purposes Leading player The Swatch Group feels increasing pressure from Rolex in 2019 due to demand for latter from affluent international tourists Dominant specialist retailers lose ground in Q2 due to lockdown closures, resulting in e-commerce gaining value share RECOVERY AND OPPORTUNITIES Recovery for watches set from 2021 with likely return of international tourism driving demand for high mechanical Quartz analogue and digital will continue to compete with increasing digitalisation Swiss brands join niche of solar powered watches CATEGORY DATA Table 39 Sales of Watches by Category: Volume 2015-2020 Table 40 Sales of Watches by Category: Value 2015-2020 Table 41 Sales of Watches by Category: % Volume Growth 2015-2020 Table 42 Sales of Watches by Category: % Value Growth 2015-2020 Table 43 Sales of Watches by Price Band: Volume 2015-2020 Table 44 Sales of Watches by Price Band: Value 2015-2020 Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020 Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020 Table 47 NBO Company Shares of Watches: % Value 2015-2019 Table 48 LBN Brand Shares of Watches: % Value 2016-2019 Table 49 Distribution of Watches by Format: % Value 2015-2020 Table 50 Forecast Sales of Watches by Category: Volume 2020-2025 Table 51 Forecast Sales of Watches by Category: Value 2020-2025 Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025 Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025 Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025 Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025 Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025 KEY DATA FINDINGS 2020 IMPACT Increasing reliance on digital devices brought into focus during lockdown but colouring offers entertainment and relaxation Tight competition amongst leading players of writing instruments in 2019 with notable share gain for Caran d'Ache Modern grocery retailers and e-commerce benefit from lockdown, gaining notable share from stationers/office supply stores RECOVERY AND OPPORTUNITIES Back-to-school likely offer boost in late 2020 but overall category will continue to compete with digitalisation in Switzerland Expensive niche of fountain pens likely to remain limited to affluent collectors and international tourists Players must continue to offer innovative concepts and differentiation to attract consumers' attention away from basic writing instruments CATEGORY DATA Table 58 Sales of Writing Instruments by Category: Volume 2015-2020 Table 59 Sales of Writing Instruments by Category: Value 2015-2020 Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020 Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020 Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019 Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019 Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020 Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025 Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025 Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025 Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025
| Price : US$ 3,500 | Date : Dec 2025 |
| Category : Electronics | Pages : 176 |
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| Category : Automotive | Pages : 217 |
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| Category : Manufacturing and Construction | Pages : 177 |
| Price : US$ 3,500 | Date : Sep 2025 |
| Category : Telecom and IT | Pages : 207 |
| Price : US$ 3,500 | Date : Jun 2025 |
| Category : Services | Pages : 117 |
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