Off-trade volume sales of RTDs bounced back in 2019 after a near double-digit decline in 2018. In large part, the rebound was due to the excise tax rise on alcoholic drinks being reduced in July 2019, a move by the government that kept consumers from crossing the border into Latvia to buy cheaper alcoholic drinks there. At the same time, the renewed popularity of RTDs was reflected in on-trade volume sales which also increased, albeit not as robustly as off-trade volume sales.
Euromonitor International's RTDs in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Rtds in Estonia Euromonitor International August 2020 List OF CONTENTS AND TABLES HEADLINES PRE-COVID-19 PERFORMANCE Volume sales of RTDs rebound in 2019 after sharp tax-related decline in 2018 Younger consumers continue to eschew sweet RTDs Saku Õlletehase boosts volume share and secures leadership in RTDs in 2019 2020 AND BEYOND COVID-19 impact Affected products within RTDs Recovery and opportunities CATEGORY DATA Table 1 Sales of RTDs by Category: Total Volume 2014-2019 Table 2 Sales of RTDs by Category: Total Value 2014-2019 Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019 Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019 Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019 Table 10 NBO Company Shares of RTDs: % Total Volume 2015-2019 Table 11 LBN Brand Shares of RTDs: % Total Volume 2016-2019 Table 12 Forecast Sales of RTDs by Category: Total Volume 2019-2024 Table 13 Forecast Sales of RTDs by Category: Total Value 2019-2024 Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024 EXECUTIVE SUMMARY COVID-19 impact on alcoholic drinks COVID-19 country impact Excise tax slashed in 2019, boosting value sales of beer and spirits and cutting cross-border shopping trips to Latvia With strong and varied product portfolios, A Le Coq and Saku Õlletehase maintain leadership in alcoholic drinks in 2019 On-trade volume sales set to bounce back sharply in 2021 before normalising over remainder of forecast period MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments TAXATION AND DUTY LEVIES Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 MARKET DATA Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 Table 18 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 GLOBAL MACROECONOMIC ENVIRONMENT GLOBAL INDUSTRY ENVIRONMENT DISCLAIMER SOURCES Summary 2 Research Sources
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