Snacks continues to be boosted by the full resumption of social activities in Estonia post-pandemic, with foodservice sales continuing to recover from the damage that COVID-19 restrictions caused in 2020. Retail current value sales are surging in 2022 due to the rapid increase in raw commodity prices for seeds, wheat and vegetable oil. Production of these commodities has been stifled by the war in Ukraine, leading to shortages and subsequent price rises. Despite the higher prices, volume sales a...
Euromonitor International's Snacks in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Snacks in Estonia
Euromonitor International
September 2022
List Of Contents And Tables
SNACKS IN ESTONIA
EXECUTIVE SUMMARY
Unit price growth affects snacks value
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Tablets drives the category
Healthy lifestyles drive demand for plain dark chocolate
Kalev AS invests in new products
PROSPECTS AND OPPORTUNITIES
Behavioural changes contribute to chocolate confectionery
Premium seasonal chocolate to see improvement
Discounters gaining share
Summary 2 Other Chocolate Confectionery by Product Type: 2022
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Chewing gum demonstrates value and volume improvement
Health trend is both a positive and negative for gum category
Mars Eesti OÜ has a strong lead on other players
PROSPECTS AND OPPORTUNITIES
Parents to switch kids to healthier gum
Foodservice demand grows due to free gum
Gum remains a spontaneous purchase
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Gum: % Value 2018-2022
Table 30 LBN Brand Shares of Gum: % Value 2019-2022
Table 31 Distribution of Gum by Format: % Value 2017-2022
Table 32 Forecast Sales of Gum by Category: Volume 2022-2027
Table 33 Forecast Sales of Gum by Category: Value 2022-2027
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Kids drive volume sales of sugar confectionery
Standard mints are popular to help with coughs and sore throats
Major players losing to other brands
PROSPECTS AND OPPORTUNITIES
Mints to demonstrate the fastest volume growth
Perceived health benefits features of liquorice promote growth
Gummies, jellies and chews to see
Summary 3 Other Sugar Confectionery by Product Type: 2022
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 37 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 43 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising wheat prices boosts current value sales in 2022 as consumption contracts
Estonians replace sweeties with dried fruit
Mondelez Eesti OÜ remains the leader thanks to its strong marketing support
PROSPECTS AND OPPORTUNITIES
People with healthy habits will contribute to cereal bars
Dried fruit to gain further popularity
Sports activities rise alongside demand for protein/energy bars
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 56 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 57 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 58 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 61 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 62 Distribution of Snack Bars by Format: % Value 2017-2022
Table 63 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Take-home dairy ice cream
Foodservice sees further recovery
Premia Tallina Külmhoone AS focus on eco-credentials
PROSPECTS AND OPPORTUNITIES
Low-fat ice cream to gain popularity as overall category expands
Bulk dairy ice cream shows promising growth
E-commerce will become more popular channel for ice cream
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2017-2022
Table 69 Sales of Ice Cream by Category: Value 2017-2022
Table 70 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 71 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 73 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 74 Distribution of Ice Cream by Format: % Value 2017-2022
Table 75 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 76 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category stabilises following a spike in growth during the COVID-19 pandemic
The war in Ukraine drives up average prices as costs rise
PepsiCo and Balsnack International lead savoury snacks
PROSPECTS AND OPPORTUNITIES
Nuts, seeds and trail mixes to become more popular in foodservice channels
Potato chips will remain key snack as manufacturers drive category forward
Vegetable, pulse and bread chips to see strong volume growth
CATEGORY DATA
Table 79 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 80 Sales of Savoury Snacks by Category: Value 2017-2022
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 85 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027
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