Health and Wellness in Colombia

Health and Wellness in Colombia
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
BFY reduced sugar records significantly lower value growth in 2020, as drinks prepared at home take preference
Strong advertising and product reformulation help Fomento maintain leadership position
Postobón narrowing the gap with leader Fomento
RECOVERY AND OPPORTUNITIES
Moderate growth over the forecast period
Reduced caffeine coffee sales remain limited due to negative perceptions
COVID-19 set to increase sales via e-commerce
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
FF hot drinks perform well, as consumers seek to boost immune system to protect against COVID-19
Quala retains lead thanks to dominance in FF energy drinks
Lack of innovation limits development of FF beverages
RECOVERY AND OPPORTUNITIES
Moderate value growth for both FF hot and soft drinks over the forecast period
FF sports drinks developing a loyal following
Adult-specific FF beverages could lead to interesting developments
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
NH hot drinks performs well, but is dragged down by NH soft drinks
Fomento retains strong lead thanks to dominance of NH bottled water
Consumers go back to basics in search of good health
RECOVERY AND OPPORTUNITIES
Price stabilisation will benefit imported brands over forecast period
Products targeting digestive and women's health expected to register value growth over forecast period
Foodservice helping to educate consumers
CATEGORY DATA
Table 33 Sales of NH Beverages by Category: Value 2015-2020
Table 34 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 36 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 37 Distribution of NH Beverages by Format: % Value 2015-2020
Table 38 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price gaps narrows between organic and standard coffee, making organic more affordable
Procafecol focuses on quality and distribution to win share
Buendía Organico Liofilizado dominates organic instant coffee
RECOVERY AND OPPORTUNITIES
Federación Nacional de Cafeteros will continue to support organic coffee growers
Small presence of organic coffee in premium lines
Negligible presence of organic soft drinks
CATEGORY DATA
Table 40 Sales of Organic Beverages by Category: Value 2015-2020
Table 41 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 42 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 43 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 44 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 45 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 46 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Reduced salt strongest performer, though from a smaller base
Dairy producers lead the way
Campaigners fight to raise awareness about the dangers of sugar
RECOVERY AND OPPORTUNITIES
Reverberations of COVID-19 will positively impact better for you over forecast period
Private label gradually gains traction in BFY packaged food
Potential for reduced sugar products as consumers look to clean up their diet
CATEGORY DATA
Table 47 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 48 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 50 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 51 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 52 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 53 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Steep price rises in free from contributes to value growth in 2020
Local dairy companies continue to dominate
Lactose free dairy the key growth driver due to healthy perception
RECOVERY AND OPPORTUNITIES
Healthy value growth expected, if economy recovers quickly from COVID-19
Strong brand names aid the development of free from gluten pasta
Growing interest in meat-free and dairy-free expected
CATEGORY DATA
Table 54 Sales of Free From by Category: Value 2015-2020
Table 55 Sales of Free From by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Free From: % Value 2016-2020
Table 57 LBN Brand Shares of Free From: % Value 2017-2020
Table 58 Distribution of Free From by Format: % Value 2015-2020
Table 59 Forecast Sales of Free From by Category: Value 2020-2025
Table 60 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Timely product launches from Colanta and Pony Malta that boost immune system
Bimbo continues to win consumers in FF bread
Mixed results for FF milk and FF milk formula
RECOVERY AND OPPORTUNITIES
Fortified/functional packaged food is more economical than buying vitamins and will perform well over forecast period
Fortified confectionery and added protein will remain niche
Fortification as standard
CATEGORY DATA
Table 61 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 62 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 63 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 64 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 70 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
NH cereal bars take a hit due to drop in on-the-go consumption
PepsiCo leads through Natuchips
Movers and shakers in 2020 include NH coconut oils
RECOVERY AND OPPORTUNITIES
Degree of stockpiling in 2020 leads to lower value growth for some products in 2021
Strong growth potential for locally-produced NH honey over the forecast period
Consumers switching to healthier options within edible oils
CATEGORY DATA
Table 74 Sales of NH Packaged Food by Category: Value 2015-2020
Table 75 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 77 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 78 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 79 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
High prices of organic deters consumers in 2020, due to economic uncertainty arising from COVID-19
Mah! Colombia remains only significant player
Packaged food not a priority for local organic producers
RECOVERY AND OPPORTUNITIES
If economy recovers, value growth will return
Organic baby food loses out to FF baby food
Private label remains negligible but could offer potential for growth
CATEGORY DATA
Table 81 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 85 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025