Consumer Health in Colombia

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

The emergence of the pandemic in Colombia and subsequent lockdown by the government in an attempt to control the spread of the virus resulted in rising unemployment and decreasing disposable incomes, and led to many local consumers prioritising their spending on essential purchases, including groceries and medicines. Consumer health therefore, experienced notable current value growth in 2020, with some stockpiling tendencies shown by many Colombians during the initial stages of the pandemic. Thi...

Euromonitor International's Consumer Health in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Health in Colombia
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Initial media reports strongly influence consumer behaviour in terms of choosing analgesics in 2020
Acetaminophen rises as the more trusted pain reliever, while combination products record more impressive growth
Multinationals struggle with supply chain
RECOVERY AND OPPORTUNITIES
Demand for analgesics will gradually return to normalisation in terms of consumer purchasing patterns over forecast period
Branded analgesics likely to retain preference despite offer of cheaper generics
Marginal improvement for aspirin after declines over the review period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling during initial stages of pandemic boosts 2020 sales
Preventative advertising boosts demand for flu-related products
Smaller players make gains in dynamic categories in 2020
RECOVERY AND OPPORTUNITIES
Increasing self-medication trend to support further demand
Cross-border opportunities gain local players' attention
Ongoing strong growth for antihistamines/allergy remedies driven by pollution and rising cases of seasonal allergies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion reduces demand for number of digestive remedies but stress-related disorders support sales of others
Colombians trust OTC digestive remedies to treat common gastrointestinal symptoms
Tecnoquímicas retains leadership due to strength in largest value category of antacids
RECOVERY AND OPPORTUNITIES
Post-pandemic activity likely to drive increasing demand for digestive remedies
Communication strategies to focus on benefits and health features
Consumer education and preventative solutions could reduce need for digestive remedies in longer term
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers hesitant to self-medicate for serious skin issues without prior consultation with dermatologists, made difficult by pandemic
Upturn in demand for more treatable skin conditions in the home
Leader Genomma Lab continues to expand distribution and marketing for Medicasp
RECOVERY AND OPPORTUNITIES
Undynamic performance predicted but more popular dermatologicals will continue to grow
Consumer education is key to boost preventative solutions
Sustainable solutions to emerge as differentiator amongst players
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Social perception and preventative health supports category's performance
Governmental actions seeks to reduce smoking habits
Johnson & Johnson retains dominance in underdeveloped category
RECOVERY AND OPPORTUNITIES
Undynamic performance with high prices a discouraging factor for low-income smokers
Bayer helps to generate awareness on Aspirina website despite not being present in NRT smoking cessation aids
Vaping is gaining ground in Colombia and could offer indirect competition
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic exacerbates sleep disorders amongst Colombian population
Sleep issues a deep-rooted problem in Colombia
Fairly consolidated competitive landscape amongst established players but smaller brands continue to make gains
RECOVERY AND OPPORTUNITIES
Slowing demand despite likelihood of ongoing sleep issues
Herbal/traditional sleep aids dominate category as many consumers attempt to avoid dependency
Alternative solutions to sleep aids increasingly available
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and work from home increase eye stress and fatigue
Reduced ophthalmologist consultations due to COVID-19
Consolidated competitive landscape with Laboratorios Alcon de Colombia strengthening overall leadership
RECOVERY AND OPPORTUNITIES
Number of factors to continue supporting demand for eye care over the forecast period
Efforts to raise awareness of eye care to boost preventative consultations
Longer screen time is boosting complementary products such as blue light spectacles
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for wound care increases as Colombians spend more time at home
Diabetes and other conditions increase preventative and healing wound care demand
Tecnoquímicas strengthens leadership of wound care with wide distribution network
RECOVERY AND OPPORTUNITIES
Demand for wound care set to return to greater levels of normalisation
Wound care could see further expansion with new brands
Use of fireworks also drives demand of wound care in times of celebration
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic increases awareness of wellbeing and consumer trust in vitamins as complementary solutions
Immunity top of mind amongst consumers during pandemic
Fairly consolidated amongst top three, but competitors gain share
RECOVERY AND OPPORTUNITIES
Prevention will continue to drive sales in early part of the forecast period
E-commerce continues to gradually gain share through competitive prices
Multivitamins will continue to record weaker performance due to increasing competition
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Preventative solutions also sought from dietary supplements in 2020
Probiotic supplements continues to experience strong demand
Direct sellers retain strength despite operational challenges during pandemic
RECOVERY AND OPPORTUNITIES
Ongoing focus on prevention while players look to expand consumer reach via digital strategies to attract younger generations
Omnichannel strategies accelerate, but e-commerce to remain a complementary channel
Local health certification process has potential to slow product development
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Further weight gain during lockdown fuels demand for meal replacement
Illegal market reduces product reliability and consumer trust
Direct sellers continue to strengthen positions despite difficult operating environment
RECOVERY AND OPPORTUNITIES
Pandemic highlights importance of self-care
More balanced longer-term approach to health and wellbeing will slow growth momentum
Digitalisation is here to stay
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increasing demand for sports nutrition despite closure of gyms in 2020
Online sales drive further demand for fitness enthusiasts
Omnilife regains leadership from Newlab Nutrition
RECOVERY AND OPPORTUNITIES
Digital platforms are key to sustain consumers motivated at home
Store-based operating limitations could limit category's performance
Illegal market could harm further potential of newer products
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Herbal/traditional solutions gain space as less invasive preventative solutions
Herbal/traditional dominates sleep aids but gains momentum within paediatric products
Fragmented competitive environment but leader Halls strengthens leadership due to established consumer trust
RECOVERY AND OPPORTUNITIES
Restrictive environment likely to limit greater expansion of herbal/traditional products
Product traceability is growing concern amongst Colombian consumers
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Trusted paediatric consumer health experience upturn in demand during initial stages of pandemic
Increasing counterfeits and illegal market concern Colombian parents
GlaxoSmithKline strengthens dominance with wide product portfolio
RECOVERY AND OPPORTUNITIES
Fairly stable performance but declining birth rates could restrict stronger growth potential
Stronger focus on prevention will drive stronger demand for paediatric vitamins and dietary supplements in 2021
Consumers' alarm over product classification increases after serious incident
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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