Consumer Health in Colombia

Consumer Health in Colombia
Euromonitor International
September 2022

List Of Contents And Tables

CONSUMER HEALTH IN COLOMBIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Influence of stockpiling in 2022
E-commerce growth slows as consumers return to their old shopping habits
GSK Consumer Healthcare strengthens its lead with new technology
PROSPECTS AND OPPORTUNITIES
The resumption of more active lifestyles supports future demand for analgesics
Sales of generic analgesics to benefit from the adverse, uncertain economic situation
Messaging important for value sales of paediatric analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Climate to maintain demand for cough and cold remedies
Consumers are increasingly focused on herbal-based formulations
Increased consumer awareness of allergy symptoms will continue to drive demand
PROSPECTS AND OPPORTUNITIES
Product development expected to continue, with brands increasing their online marketing activities
Wider consumer base to ensure strong growth of pharyngeal remedies
E-commerce set to register steady growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Resumption of travelling and socialising benefits sales of motion sick remedies and diarrheal remedies
Strong presence of leading brands makes it hard for smaller players to challenge
E-commerce continues to gain value share
PROSPECTS AND OPPORTUNITIES
Threat of substitution from probiotic supplements over the forecast period
A healthier lifestyle will slow down the growth of digestive remedies
Adverse and uncertain economic situation set to influence consumer choices
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mixed results for categories, although most see sales growth
Price consciousness is evident amongst consumers, leading to trading down
Digital strategies increase despite a stable e-commerce share
PROSPECTS AND OPPORTUNITIES
Topical germicidal/antiseptics will continue to perform well
Good-quality and natural ingredients key trends over the forecast period
Antiparasitics/lice treatments to see growth with the return to school and leisure activities
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Adverse and uncertain economic situation influences consumer choices
The stagnant state of the category in terms of product development harms sales
Nicorette maintains its dominance due to its wide availability and good reputation
PROSPECTS AND OPPORTUNITIES
The shift towards healthier lifestyles generally presents both challenges and
opportunities
Consumer interest towards herbal/traditional could include NRT therapies
Smoke-free offerings will continue to record growth over the forecast period
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mental health issues to strengthen reliance on sleep aids post pandemic
Herbal/traditional products dominate due to their perceived safety
Low consumer loyalty
PROSPECTS AND OPPORTUNITIES
Sleep aids will continue to see growth due to stress and greater product acceptance
Growing competition from dietary supplements and CBD products
Modern retailers to encourage more consumers to use sleep aids, while e-commerce is also set to strengthen
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Standard eye care sees growth in 2022
Innovation sets competitors apart
Eye care continues to see a shift in channels in 2022
PROSPECTS AND OPPORTUNITIES
Future demand for allergy eye care
Standard eye care set to be boosted by the ageing population
Growth will be drawn from innovation
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Adhesive bandages and other wound care products benefit from the easing of pandemic restrictions
Mature category needs innovation to drive value
Tecnoquímicas leads thanks to its wide distribution network
PROSPECTS AND OPPORTUNITIES
First aid kits are perceived to be an unnecessary expense
Players will have to rethink their strategies focusing on sustainability
Added value products and brand differentiation will remain important
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Immunity for the longer term
Fierce competition as landscape matures
Sales of vitamins through e-commerce continue to grow
PROSPECTS AND OPPORTUNITIES
The strengthening of functional medicine set to be crucial to the category's development
Vitamins combine rather than compete with lifestyle and dietary supplements
Private label non-existent, innovation will be driven by format
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales stagnate after COVID-19 windfall
Protein supplements' performance hampered by other products
Fish oils/omega fatty acids and probiotics gain popularity
PROSPECTS AND OPPORTUNITIES
Competition from functional foods
Doctors set to provide a boost to demand
Herbal/traditional dietary supplements to see strong growth with improving distribution and rising health-consciousness
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colombians prefer lifestyle changes and improved diet over meal replacements
Supplement nutrition drinks and slimming teas remain positive performers in 2022
New players in supplement nutrition
PROSPECTS AND OPPORTUNITIES
E-commerce to continue to grow at a healthy pace, offering ease of purchase and convenience
Supplement nutrition drinks to remain the strongest performer
Poor performance of ‘ineffective' weight loss supplements
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers are embracing local production of sport nutrition
Sharper focus on health and wellness supports sales growth in sports nutrition
Omni-presence strategy continues to expand
PROSPECTS AND OPPORTUNITIES
Brands set to differentiate using ingredients or positioning
Fragmentation expected to continue due to directly imported brands
Energy bars expanding into new channels
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Solid performance of herbal/traditional products due to consumers' positive perception
Sleep aids return to their normal growth trajectory
Online competition putting pressure on manufacturers
PROSPECTS AND OPPORTUNITIES
Adverse economic situation and curbed consumer spending to present challenges
Search for natural options by parents needs to be capitalised
Increased segmentation as a means of standing out from the crowd
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN COLOMBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive ripple effect on value growth for paediatric cough and cold remedies
Nappy rash treatments returns to decline with waning birth rate and migration to private label
GSK maintains its convincing leadership with its popular, high-quality brands
PROSPECTS AND OPPORTUNITIES
The unfavourable economic scenario likely to continue to put pressure on demand
The rising importance of self-medication and preventative medicine to support sales
Herbal/traditional paediatric vitamins and dietary supplements to gain further popularity
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027