Alcoholic Drinks in Vietnam

Alcoholic Drinks in Vietnam 

Euromonitor International 

June 2022


List Of Contents And Tables 


ALCOHOLIC DRINKS IN VIETNAM 

EXECUTIVE SUMMARY 

COVID-19 continues to have a negative impact on the consumption of alcoholic drinks in Vietnam in 2021 

Players turn to product innovations to stimulate sales 

Heineken and Sabeco jostle for the lead 

E-commerce on the rise as ban lifted on online sales of stronger alcoholic drinks 

Spike in COVID-19 cases drives a shift from the on-trade to the off-trade 

A positive outlook for the forecast period 

MARKET BACKGROUND 

Legislation 

Legal purchasing age and legal drinking age 

Drink driving 

Advertising 

Smoking ban 

Opening hours 

On-trade establishments 

Table 1         Number of On-trade Establishments by Type 2015-2021 

TAXATION AND DUTY LEVIES 

Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2021 

OPERATING ENVIRONMENT 

Contraband/parallel trade 

Duty free 

Cross-border/private imports 

KEY NEW PRODUCT LAUNCHES 

Outlook 

MARKET INDICATORS 

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021 

MARKET DATA 

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 

Table 10 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 

Table 11 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 

Table 12 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 

Table 13 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 

Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 

Table 15 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 

Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 

Table 17 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026 

DISCLAIMER 

SOURCES 

Summary 2 Research Sources 

BEER IN VIETNAM 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

New drink driving law continues to put a dent in on-trade beer sales 

COVID-19 measures hit on-trade sales while e-commerce boosts sales through the off-trade 

Heineken extends its lead thanks to ongoing investment in new product development, sustainability and marketing 

PROSPECTS AND OPPORTUNITIES 

Beer is expected to recovery gradually over the forecast period 

Competition between two top leading players will be more intense 

Product innovation expected to stimulate growth 

CATEGORY BACKGROUND 

Lager price band methodology 

Summary 3       Lager by Price Band 2021 

CATEGORY DATA 

Table 18 Sales of Beer by Category: Total Volume 2016-2021 

Table 19 Sales of Beer by Category: Total Value 2016-2021 

Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021 

Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021 

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 26 Sales of Beer by Craft vs Standard 2016-2021 

Table 27 	GBO Company Shares of Beer: % Total Volume 2017-2021 

Table 28 	NBO Company Shares of Beer: % Total Volume 2017-2021 

Table 29 	LBN Brand Shares of Beer: % Total Volume 2018-2021 

Table 30 	Forecast Sales of Beer by Category: Total Volume 2021-2026 

Table 31 	Forecast Sales of Beer by Category: Total Value 2021-2026 

Table 32 	Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 

Table 33 	Forecast Sales of Beer by Category: % Total Value Growth 2021-2026 

WINE IN VIETNAM 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

COVID-19 measures and the new drink driving law put further pressure on sales of wine 

Still red wine benefits from being a popular gift option while e-commerce continues to gain share 

Local players benefit from import challenges 

PROSPECTS AND OPPORTUNITIES 

Wine is expected to bounce back but challenges remain 

Local players will focus on off-trade channels to grow sales 

Competition likely to remain fragmented in wine 

CATEGORY DATA 

Table 34 Sales of Wine by Category: Total Volume 2016-2021 

Table 35 Sales of Wine by Category: Total Value 2016-2021 

Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021 

Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021 

Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 

Table 39 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 

Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 43 	Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 44 	Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 45 	Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 46 	GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 

Table 47 	NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 

Table 48 	LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021 

Table 49 	GBO Company Shares of Champagne: % Total Volume 2017-2021 

Table 50 	NBO Company Shares of Champagne: % Total Volume 2017-2021 

Table 51 	LBN Brand Shares of Champagne: % Total Volume 2018-2021 

Table 52 	GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 

Table 53 	NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 

Table 54 	LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021 

Table 55 	Forecast Sales of Wine by Category: Total Volume 2021-2026 

Table 56 	Forecast Sales of Wine by Category: Total Value 2021-2026 

Table 57 	Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026 

Table 58 	Forecast Sales of Wine by Category: % Total Value Growth 2021-2026 

SPIRITS IN VIETNAM 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Another tough year for on-trade sales of spirits as consumers remain at home 

Off-trade sales flourishing as consumers stay at home with local white spirits remaining the most popular choice 

E-commerce on the rise following change in the law 

PROSPECTS AND OPPORTUNITIES 

Spirits set to see a slow recovery over the forecast period as challenges remain 

Competitive landscape likely to remain fragmented due to a lack of marketing opportunities 

Shochu/soju expected to benefit from popularity among young adults 

CATEGORY BACKGROUND 

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology 

Summary 4       Benchmark Brands 2021 

CATEGORY DATA 

Table 59 Sales of Spirits by Category: Total Volume 2016-2021 

Table 60 Sales of Spirits by Category: Total Value 2016-2021 

Table 61 Sales of Spirits by Category: % Total Volume Growth 2016-2021 

Table 62 Sales of Spirits by Category: % Total Value Growth 2016-2021 

Table 63 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021 

Table 64 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021 

Table 65 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 66 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 67 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021 

Table 68 	Sales of White Rum by Price Platform: % Total Volume 2016-2021 

Table 69 	Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021 

Table 70 	Sales of English Gin by Price Platform: % Total Volume 2016-2021 

Table 71 	Sales of Vodka by Price Platform: % Total Volume 2016-2021 

Table 72 	Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021 

Table 73 	GBO Company Shares of Spirits: % Total Volume 2017-2021 

Table 74 	NBO Company Shares of Spirits: % Total Volume 2017-2021 

Table 75 	LBN Brand Shares of Spirits: % Total Volume 2018-2021 

Table 76 	Forecast Sales of Spirits by Category: Total Volume 2021-2026 

Table 77 	Forecast Sales of Spirits by Category: Total Value 2021-2026 

Table 78 	Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026 

Table 79 	Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026 

CIDER/PERRY IN VIETNAM 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Cider/perry hard hit by on-trade restrictions 

Heineken Vietnam focuses on Facebook as a way to build consumer engagement during lockdown 

E-commerce benefits from COVID-19 measures as consumers stay home 

PROSPECTS AND OPPORTUNITIES 

Cider/perry is projected to recover gradually over the forecast period 

Off-trade channels is expected to have bigger pie compared to on-trade channels 

New imported brands could add variety while local craft breweries appear in the market 

CATEGORY DATA 

Table 80 Sales of Cider/Perry: Total Volume 2016-2021 

Table 81 Sales of Cider/Perry: Total Value 2016-2021 

Table 82 Sales of Cider/Perry: % Total Volume Growth 2016-2021 

Table 83 Sales of Cider/Perry: % Total Value Growth 2016-2021 

Table 84 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021 

Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021 

Table 86 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 88 Forecast Sales of Cider/Perry: Total Volume 2021-2026 

Table 89 	Forecast Sales of Cider/Perry: Total Value 2021-2026 

Table 90 	Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026 

Table 91 	Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026 

RTDS IN VIETNAM 

2021 DEVELOPMENTS