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Personal Luxury in Thailand

  • Report Code : 568452
  • Industry : Consumer Goods and Retail
  • Published On : Jan 2021
  • Pages : 21
  • Publisher : Euromonitor International
  • Format: WMR PPT FormatWMR PDF Format

The COVID-19 pandemic and its aftermath placed substantial pressure on demand for a wide variety of personal luxury products during 2020. Among the major negative influences on category sales were the unavailability of non-essential retail stores during the quarantine lockdown that was in effect for several weeks during March, April and May and the reluctance of consumers to congregate in shopping centres and browse in retail stores for much of the year due to the risk of contagion. Moreover, th...

Euromonitor International's Personal Luxury in Thailand report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers' shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Personal Luxury in Thailand
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Major category players increase prices to compensate for declining revenues
Marketing and sales for personal luxury head online
The adverse and uncertain economic environment places pressure on demand
RECOVERY AND OPPORTUNITIES
Bundling promotions expected as brands look to widen their appeal
Online marketing and e-commerce are likely to be here to stay
Preference for experiences over products among millennials to present challenges
CATEGORY DATA
Table 1 Sales of Personal Luxury by Category: Value 2015-2020
Table 2 Sales of Personal Luxury by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Personal Luxury: % Value 2015-2019
Table 4 LBN Brand Shares of Personal Luxury: % Value 2016-2019
Table 5 Distribution of Personal Luxury by Format: % Value 2015-2020
Table 6 Forecast Sales of Personal Luxury by Category: Value 2020-2025
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?
MARKET INDICATORS
Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020
MARKET DATA
Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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