The dangers of more severe illness from Coronavirus (COVID-19) posed by underlying conditions such as obesity and diabetes have been well publicised globally during the pandemic. Although Taiwan has so far managed the epidemic well, with individuals taking their responsibilities for hygiene and social distancing extremely seriously, it appears that many have heeded these warnings and looked to consume healthier packaged food and drinks in 2020. Lower sugar content, fewer calories and more natura...
Euromonitor International's Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in Taiwan
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Consumers increasingly opt to reduce their sugar intake
Consumers continue to avoid reduced sugar carbonates
Increasing popularity of protein shakes reflects the trend towards high protein diets
RECOVERY AND OPPORTUNITIES
Health concerns set to drive ongoing growth
An emphasis on zero calories and no added sugar for RTD tea
Black coffee to become more popular
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers increasingly opt for natural beverages during the health crisis
New companies enter FF bottled water
New brands in FF RTD tea
RECOVERY AND OPPORTUNITIES
Modest declines going forward
Other factors to support ongoing growth of FF bottled water
Potential for FF plant-based and malt-based hot rinks
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers avoid high sugar beverages during the pandemic
Local ingredients to the fore
100% juice outperforms all other types of juice
RECOVERY AND OPPORTUNITIES
Moderate overall growth expected
NH 100% juice to remain the preferred fruit/vegetable juice option
Great potential for NH coconut water
CATEGORY DATA
Table 36 Sales of NH Beverages by Category: Value 2015-2020
Table 37 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 38 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 39 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 40 Distribution of NH Beverages by Format: % Value 2015-2020
Table 41 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
2020 IMPACT
Organic beverages yet to develop
KEY DATA FINDINGS
2020 IMPACT
Consumers increasingly seek more natural and fewer additives in packaged food
Many consumers continue to reduce their sugar intake
Reduced sugar also a major trend in snacks
RECOVERY AND OPPORTUNITIES
Ongoing moderate growth expected
New labelling regulations to aid consumers watch their sugar intake
The popular belief that fat is bad is being challenged
CATEGORY DATA
Table 43 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 44 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 45 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 46 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 47 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 48 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 49 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increasing trend towards plant-based meals
Increased competition in free from dairy milk
International meat substitute brands enter Taiwan
RECOVERY AND OPPORTUNITIES
High prices may limit the potential of free from meat substitutes
New entries likely in free from dairy
Minor decline for free from lactose baby food
CATEGORY DATA
Table 50 Sales of Free From by Category: Value 2015-2020
Table 51 Sales of Free From by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Free From: % Value 2016-2020
Table 53 LBN Brand Shares of Free From: % Value 2017-2020
Table 54 Distribution of Free From by Format: % Value 2015-2020
Table 55 Forecast Sales of Free From by Category: Value 2020-2025
Table 56 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
High protein, high fibre diets increasingly important
Quinoa an increasingly popular ingredient in naturally healthy packaged food
Local culture and creativity increasingly evident in new product launches
RECOVERY AND OPPORTUNITIES
Growing demand for nuts, seeds and trail mixes
Growing culture of consuming cereals for breakfast
E-commerce and convenience stores likely to offer more naturally healthy packaged food
CATEGORY DATA
Table 57 Sales of NH Packaged Food by Category: Value 2015-2020
Table 58 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 60 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 61 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 62 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 63 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumer confidence improved by new regulation
Zero pesticide policy limits imports
Increasing number of organic stores
RECOVERY AND OPPORTUNITIES
Domestic players see opportunities in organic baby food
Increasing focus on domestic products
E-commerce set to grow
CATEGORY DATA
Table 64 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 65 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 66 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 67 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 68 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 69 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 70 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Widespread use of facemasks leads to plummeting sales of FF gum
Increased consumption of FF milk
High protein snacks and ice cream increasingly popular
RECOVERY AND OPPORTUNITIES
Demand for FF yoghurt set to grow
Natural fortification to become a key topic
A2 milk appears
CATEGORY DATA
Table 71 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 72 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 73 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 74 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 75 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 76 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 77 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 78 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 79 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 80 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 81 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
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