Taiwan Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Taiwan

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Cider/perry Sees Dynamic Growth While Craft Beer Attracts Increasing Interest

New Product Development Driving Growth in Alcoholic Drinks

Companies Target Young Adult Consumer Base

Convenience Stores An Increasingly Popular Channel for Alcoholic Drinks

Consumers Expected To Focus on Quality When It Comes To Alcoholic Drinks

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Convenience Stores Benefits From Growing Variety of Beer Options

Imported Lager Sees Strong Growth

Rising Interest in Local Breweries and Craft Beer

Competitive Landscape

King Car Food Launches Buckskin Beer

Local Taihu Brewing Offers New Beer Varieties With Taiwanese Flavours

Taiwan Tobacco & Liquor Corp Retains Dominance Despite Declining Sales

Category Background

Lager Price Band Methodology

Summary 3 Lager by Price Band 2018

Table 18 Number of Breweries 2013-2018

Category Data

Table 19 Sales of Beer by Category: Total Volume 2013-2018

Table 20 Sales of Beer by Category: Total Value 2013-2018

Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cider/perry Targets Young Female Consumers of Legal Drinking Age

Off-trade Dominates Sales of Cider/perry

Cider/perry the Most Dynamic Category Within Alcoholic Drinks

Competitive Landscape

Strongbow Apple Ciders Remains the Leading Brand

Somersby the Other Significant Player

New Entrants Add Variety To A Consolidated Market

Category Data

Table 34 Sales of Cider/Perry: Total Volume 2013-2018

Table 35 Sales of Cider/Perry: Total Value 2013-2018

Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018

Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018

Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018

Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018

Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023

Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023

Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023

Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Off-trade Channel Key To Rtds

Higher Female Consumer Base Due To Interest in Flavours and Low Alcohol Content

Increasing Presence of Higher-priced Imported Products

Competitive Landscape

Suntory Holdings Ltd Provides Various Rtd Products

Paolyta Co Ltd Remains the Leading Player

Taiwan Tobacco & Liquor Corporation Launches Their First New Rtd Product

Category Data

Table 49 Sales of RTDS by Category: Total Volume 2013-2018

Table 50 Sales of RTDS by Category: Total Value 2013-2018

Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cocktail Trend Supports Stronger Performance in On-trade

Whiskies Benefits From Increase in Marketing Activities and Greater Product Awareness

Chinese Spirits Sees Steady Sales

Competitive Landscape

Local Whiskies Brand Kavalan Sees Strong Growth

Japanese Whiskey Gains Attention From Whisky Enthusiasts

Taiwan Tobacco & Liquor Corp Benefits From Wide Portfolio

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 4 Benchmark Brands 2018

Category Data

Table 64 Sales of Spirits by Category: Total Volume 2013-2018

Table 65 Sales of Spirits by Category: Total Value 2013-2018

Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018

Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018

Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018

Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018

Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018

Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018

Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Consumers Show Preference for European Wine

Greater Attention From Young Adult Consumers

Still Light Grape Wine Dominates Volume Sales

Competitive Landscape

Taiwan Tobacco & Liquor Corp Retains Lead Despite Growing Competition

Wine Festivals Gain Attention

Japanese Sake Gaining Favour

Category Data

Table 85 Sales of Wine by Category: Total Volume 2013-2018

Table 86 Sales of Wine by Category: Total Value 2013-2018

Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018

Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018

Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018

Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018

Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018

Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018

Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018

Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018

Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018

Table 106 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018

Table 107 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018

Table 108 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018

Table 109 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 110 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023