Health and Wellness in Spain

Health and Wellness in Spain
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 helps to drive growth in retail current value sales of BFY beverages to its highest level in more than a decade, as worried consumers seek to slim down
Foodservice restrictions and working from home drive boom in demand for BFY reduced caffeine hot drinks
Increased popularity of unsweetened drinks undermines demand for BFY beverages
RECOVERY AND OPPORTUNITIES
Strong competition from other health and wellness beverages and unsweetened beverages will restrain growth in retail current value sales of BFY beverages
Difficult economic environment may lead manufacturers to narrow their focus to a smaller range of products
Increased price sensitivity provides an opportunity for private label growth
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
FF beverages maintain vigorous growth performance, but reduction in on-the-go consumption and a decrease in discretionary spending are negative factors
COVID-19 helps to reverse declining demand for FF juice
With a broader product offer, FF fruit/herbal tea leads retail volume sales growth
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery will boost on-the-go consumption, but consumer interest in health and wellness may weaken
FF sports and energy drinks offer potential for growth as consumers become more active
Growing importance of e-commerce may lead to increased bulk buying
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives stockpiling, increased health awareness and a shift in demand from the on-trade
On-trade disruption significantly boosts retail current value sales of NH tea
Unmatched distribution and a broad product portfolio help Mercadona maintain leadership
RECOVERY AND OPPORTUNITIES
On-trade revival and reduction in bulk buying will give NH beverages a post-pandemic hangover
NH bottled water will continue to dominate retail value sales
Increased investment will boost e-commerce
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020
Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic boosts consumer interest in organic beverages as a preventative health measure
Surge in retail demand for organic fruit/herbal tea due to foodservice disruption
Leader Centros Comerciales Carrefour SA goes long on organic
RECOVERY AND OPPORTUNITIES
2021 will bring a post-pandemic hangover, with declining prices weighing on retail current value sales
Revival of foodservice demand will hit organic hot drinks particularly hard
Organic plant-based and malt-based hot drinks and organic non-cola carbonates set to exhibit strong volume growth
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020
Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts consumer interest in better for you
Chocolate manufacturers seek to add less sugar to boost their appeal to increasingly health-conscious consumers
PepsiCo Inc wanders on to the eaten path
RECOVERY AND OPPORTUNITIES
Retail current value sales growth will slow significantly in 2021 due to post-pandemic hangover
Manufacturers will continue to seek ways to reduce sugar, salt and fat content
Packaging will convey a more positive health message
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Manufacturers increase production and accelerate pace of new product development in response to strong demand growth
Consumers embrace gluten-free offerings as a weight-loss strategy
Manufacturers broaden their ranges of meat-free products
RECOVERY AND OPPORTUNITIES
Growth in retail current value sales of free from meat substitutes will accelerate as the product offer continues to grow
Lactose-free will overtake free from dairy in yoghurt
Certification will grow in importance as consumers seek greater transparency
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020
Table 57 Sales of Free From by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Free From: % Value 2016-2020
Table 59 LBN Brand Shares of Free From: % Value 2017-2020
Table 60 Distribution of Free From by Format: % Value 2015-2020
Table 61 Forecast Sales of Free From by Category: Value 2020-2025
Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts consumer interest in health maintenance, driving a return to growth in retail current value sales
Arla Foods SA seeks to take protein fortification to the next level
Local player launches organic, fortified ice cream you can make at home
RECOVERY AND OPPORTUNITIES
Retail current value sales will resume their decline, as consumers increasingly favour products they perceive as more ‘natural'
As a growing number of consumers exercise more, protein will remain prominent as a functional ingredient
E-commerce will grow in importance, particularly for niche products
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand, as worried consumers seek out ‘natural' products to boost their defences against the virus
Consistent strong growth tempts international players into launching more NH fruit and nut bars
Breakfast cereal manufacturers reformate their products and launch new NH brands
RECOVERY AND OPPORTUNITIES
Heightened consumer interest in health and naturalness will persist beyond the pandemic
Sustainability will grow in importance, particularly for olive oil
Consumers to get sweeter on sour milk
CATEGORY DATA
Table 78 Sales of NH Packaged Food by Category: Value 2015-2020
Table 79 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 80 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 81 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 82 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 83 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to sharp acceleration in retail current value sales growth, as consumers seek to reinforce their natural defences against the pandemic
Carrefour broadens distribution of organic offerings
Local manufacturer uses organic positioning in an effort to bolster the appeal of processed meat
RECOVERY AND OPPORTUNITIES
An ageing population and a broader product offer will help to drive vigorous growth in retail current value sales
Organic baby food will lead growth, as Spanish parents are increasingly prepared to pay for the ‘best'
Organic meal kits will seek to capitalise on increased consumer interest in home cooking
CATEGORY DATA
Table 85 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 89 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025