Impact Analysis of Covid-19
The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.
The outbreak of COVID-19 in South Africa placed a strong focus on preventative health with consumers keen to prevent themselves and their family from contracting the virus. Most consumers were already aware of the role of vitamins in supporting a healthy immune system and as such this provided a boost to sales of products with known immunity boosting claims, such as vitamin C, as well as multivitamins. When the government announced that lockdown measures would be introduced there was widespread...
Euromonitor International's Vitamins in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Vitamins in South Africa
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
A good year for vitamins as consumers look to boost their immune system
Self-medication and preventative health the key growth drivers for vitamins
Centrum retains the lead thanks to strong marketing and targeted products
RECOVERY AND OPPORTUNITIES
Consumers expected to put their health first driving demand for multivitamins
Private label expected to increase its share as financial pressures mount
Packaging and product formats offer potential ways to stand out from the competition
Table 1 Sales of Vitamins by Category: Value 2015-2020
Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
COVID-19 impact on consumer health
COVID-19 country impact
What next for consumer health?
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
Summary 2 Research Sources