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Retailing in South Africa

  • Report Code : 601268
  • Industry : Consumer Goods and Retail
  • Published On : Feb 2021
  • Pages : 156
  • Publisher : Euromonitor International
  • Format: WMR PPT FormatWMR PDF Format

Due to the outbreak of COVID-19 in South Africa, a national wide lockdown was introduced on 26 March, which closed all non-essential retailers and limited trading to essential goods. These initial regulations had a disastrous impact on the economy, leading to a rising unemployment rate, lower spending confidence and shrinking disposable incomes. The lack of liquidity compelled smaller retailers and restaurants to close indefinitely, while more prominent companies raised additional funds through...

Euromonitor International's Retailing in South Africa report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Retailing in South Africa
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
The Competition Commission lifts exclusivity leases in shopping malls
Social media has an increasing influence on the actions and accountability of retailers
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Consumers shopping in local areas boost growth for convenience stores
Shoprite introduce mobile Usave, responding to consumers' needs in lockdown
Pick ‘n' Pay continue to expand its Pick ‘n' Pay Spaza stores
RECOVERY AND OPPORTUNITIES
The franchising model will boost growth across the forecast period
Major players expand their private label offerings to appeal to price-sensitive consumers
Forecourt retailers become a growing threat to convenience stores
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price-sensitivity as a result of COVID-19 boosts share for discounters
Shoprite introduces a virtual voucher, allowing friends and families to support each other
Shoprite retains its lead, as Pick 'n' Pay struggles due to nationwide lockdowns
RECOVERY AND OPPORTUNITIES
The economic recession and ongoing price sensitivity boosts growth for discounters
E-commerce shapes the landscape for discounters, over the coming years
King Investments acquisition of Choppies' brings competition over the forecast period
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Hypermarkets benefit from being one-stop shops as consumers limit their time in public
Checkers Hyper continues to roll out, boosting its share on the landscape
Pick 'n' Pay continues to lead, boosting sales through healthy offerings and targeted campaigns
RECOVERY AND OPPORTUNITIES
Growth is driven by renewed interest and ongoing expansion plans
Leading players focus on digital technology to encourage growth
Hypermarkets expected to shift focus to respond to consumers demands
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Supermarkets place limitations on quantities, as stockpiling impacts supplies
In response to heightened demand, players implement digital offerings, including click and collect services
Sales of food increases, as foodservice closures and home cooking impacts sales
RECOVERY AND OPPORTUNITIES
Reputation management and showcasing corporate responsibility increases
Smaller players have more opportunity as the Competition Commission lifts exclusivity leases
Supermarkets expand private label offerings and focus on omnichannel strategies
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
A preference for larger stores and increasing price-sensitivity stifles growth
Yebo Fresh and Yethu provide delivery services for traditional grocery retailers
The Gauteng municipality introduces a controversial bill to support certain spaza shops
RECOVERY AND OPPORTUNITIES
Traditional grocery retailers face growing competition from modern retailing stores
Growth is driven by Fintech and sales from specialist tobacco and alcoholic drinks retailers
Small businesses welcome government plans to stop unregistered businesses trading
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Restrictions on movements and store closures lead to a value decline in 2020
Rising unemployment and increasing price-sensitivity dampens sales
A rise in omnichannel strategies as consumers migrate to e-commerce
RECOVERY AND OPPORTUNITIES
Container shops continue to expand, boosting sales on the landscape
Locally sourced goods increase, with aims to offer more African brands across the forecast period
Competition intensifies as international companies expand and acquisitions take place
CHANNEL DATA
Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Working from home and affordable price-points boost sales during COVID-19
JD Group maintains its lead as Dionwired Stores close in 2020
E-commerce is a growing challenge for electronics and appliance specialist retailers
RECOVERY AND OPPORTUNITIES
To compete against e-commerce, retailers remodel stores and provide seamless shopping experiences
Mara Phones partner with electronics and appliance specialist retailers
JD Group remains competitive, launching its own online platform, Everyshop
CHANNEL DATA
Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Closures of beauty parlours and the interest in health and wellness drives sales
Collect & Go smart lockers allow customers to feel safe during COVID-19
Clicks maintains its lead in 2020, offering established online services
RECOVERY AND OPPORTUNITIES
Self-medication, private label lines and ongoing innovation drive growth
Clicks commits to improving diversity while focusing on an ethical code of conduct
Increasing digitalisation is set to shape the landscape over the forecast period
CHANNEL DATA
Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown periods and increasing price-sensitivity leads to losses for home and garden specialist retailers
The new Credit Amendment Bill will impact homewares and furniture stores
Massmart Holdings increases its share, focusing on its digital offerings
RECOVERY AND OPPORTUNITIES
Affordable players perform well, as retailers tighten credit offerings
Black Friday and Cyber Monday drive sales for home and garden products
The DIY trend boosts sales through home improvement and gardening stores
CHANNEL DATA
Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price-sensitivity and store closures impacts growth for department stores
Edcon sells stakes in its portfolio as H&M focuses on intensifying its social media
Woolworths maintains leadership and significantly increases share in 2020
RECOVERY AND OPPORTUNITIES
Department stores implement strategies to recover from the impact of COVID-19
Players focus on modernising stores and e-commerce strategies to remain competitive
The acquisition of Edgars stores and new build projects, impacts the competitive landscape
CHANNEL DATA
Table 152 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 154 Department Stores GBO Company Shares: % Value 2016-2020
Table 155 Department Stores GBN Brand Shares: % Value 2017-2020
Table 156 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 157 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Forced closures and a focus on essential items results in a value decline
Variety stores utilise social media and private label to attract interest
The Crazy Store increasing its share, implementing safety measurements during 2020
RECOVERY AND OPPORTUNITIES
Affordability boosts the recovery for variety stores over the forecast period
The potential of variety stores will drive interest from new players
Opportunity for players targeting higher and middle-income groups
CHANNEL DATA
Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 162 Variety Stores GBO Company Shares: % Value 2016-2020
Table 163 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 164 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 165 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store closures and lockdown periods negatively impact warehouse clubs
Makro offers delivery services as it partners with OneCart
Massmart extends its Black Friday offerings to boost sales throughout November
RECOVERY AND OPPORTUNITIES
Appealing price-points from Makro boosts recovery for warehouse clubs
Massmart retains its lead, improving its e-commerce services
Makro opens new ‘green' outlet, a concept which could expand over the coming years
CHANNEL DATA
Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020
Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 170 Warehouse Clubs GBO Company Shares: % Value 2016-2020
Table 171 Warehouse Clubs GBN Brand Shares: % Value 2017-2020
Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020
Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020
Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Direct sellers record a decline, turning to online platforms to continue selling throughout 2020
Pyramid and Ponzi scams increase, appearing as direct selling opportunities
Avon retains the lead as Forever Living overtakes Tupperware Brands for second place
RECOVERY AND OPPORTUNITIES
Recovery is driven by an expanding sales force and affordability
Omnichannel approaches to reshape the direct selling landscape
Social media offers a new opportunity for direct selling players
CHANNEL DATA
Table 176 Direct Selling by Category: Value 2015-2020
Table 177 Direct Selling by Category: % Value Growth 2015-2020
Table 178 Direct Selling GBO Company Shares: % Value 2016-2020
Table 179 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 180 Direct Selling Forecasts by Category: Value 2020-2025
Table 181 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Postal delays and price-sensitivity negatively impacts homeshopping in 2020
Homeshopping players invest in omnichannel strategies as e-commerce remains a threat
Homechoice retains its lead, offering a digital presence and private label lines
RECOVERY AND OPPORTUNITIES
Ongoing decline for homeshopping, as the landscape faces challenges
Homeshopping players expand their digital presence to remain competitive
Homeshopping faces an uncertain future as consumers perceive it to be outdated
CHANNEL DATA
Table 182 Homeshopping by Category: Value 2015-2020
Table 183 Homeshopping by Category: % Value Growth 2015-2020
Table 184 Homeshopping GBO Company Shares: % Value 2016-2020
Table 185 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 186 Homeshopping Forecasts by Category: Value 2020-2025
Table 187 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The landscape records a double-digit decline as closures limit the access to vending machines
The promotion of contactless payments negatively impacts vending machines
ABI maintains its lead as players take an omnichannel approach to boost sales
RECOVERY AND OPPORTUNITIES
Vending machines recover, as eased restrictions improve sales
Limiting contact and offering healthier options boosts sales over the forecast period
Following the outbreak of COVID-19, health and wellness offerings increase
CHANNEL DATA
Table 188 Vending by Category: Value 2015-2020
Table 189 Vending by Category: % Value Growth 2015-2020
Table 190 Vending GBO Company Shares: % Value 2016-2020
Table 191 Vending GBN Brand Shares: % Value 2017-2020
Table 192 Vending Forecasts by Category: Value 2020-2025
Table 193 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Players partner with delivery companies to enforce online sales
Disruptions in supply chains negatively impact cross-border e-commerce
Takealot Online retains its lead, as players diversify offerings in line with restrictions
RECOVERY AND OPPORTUNITIES
Double-digit growth across the forecast period as consumers appreciate online services
Cross-border players face increasing competition from local companies
Cyber Monday is set to become a key date in the shopping calendar
CHANNEL DATA
Table 194 E-Commerce by Channel and Category: Value 2015-2020
Table 195 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 196 E-Commerce GBO Company Shares: % Value 2016-2020
Table 197 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 198 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 199 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Trading restrictions encourage partnerships and growth in mobile e-commerce
Apps and mobile payment solutions support growth in 2020
Mobile-compatible websites and apps from leading players are key to their growth
RECOVERY AND OPPORTUNITIES
Growth remains positive, driven by partnerships and expanding mobile offerings
Operators reduce prices of mobile data packages, boosting growth over the forecast period
Increasing access is key to the development of mobile e-commerce
CHANNEL DATA
Table 200 Mobile E-Commerce: Value 2015-2020
Table 201 Mobile E-Commerce: % Value Growth 2015-2020
Table 202 Mobile E-Commerce Forecasts: Value 2020-2025
Table 203 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Closures and increasing demand boost value growth for food and drink e-commerce
Retailers partner with delivery apps to encourage growth in 2020
Restrictions on the trade of alcoholic drinks impacts sales
RECOVERY AND OPPORTUNITIES
Positive growth over the forecast period, as omnichannel approaches drive sales
The competitive landscape intensifies, as niche players enter over the coming years
Healthy eating offers promising growth for food and drink e-commerce
CHANNEL DATA
Table 204 Food and Drink E-Commerce: Value 2015-2020
Table 205 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 206 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 207 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

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