Consumer Health in South Africa

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Consumer health has seen slightly higher growth overall in current value terms in 2020 compared to the previous year. Nevertheless, growth has remained largely in line with the review period average, with economic pressures preventing any more significant gains. When COVID-19 first appeared in South Africa there was some initial stockpiling and panic buying of products that treat the main symptoms of the virus, such as cough, cold and allergy (hay fever) remedies and analgesics. Products which s...

Euromonitor International's Consumer Health in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Consumer Health in South Africa
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Demand for analgesics rises as COVID-19 spreads
Codeine-containing analgesics switched to prescription-only medicines
Adcock Ingram retains the lead despite facing numerous challenges
RECOVERY AND OPPORTUNITIES
Analgesics expected to remain a staple of consumer health in South Africa
Paediatric analgesics offers strong growth potential
Calpol moves into adult analgesics as GSK looks to gain ground over the forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales rise with cough/cold remedies believed to treat some symptoms of COVID-19
Codeine containing OTC cough, cold and allergy (hay fever) remedies switched to prescription-only status
Adcock Ingram retains the lead but loses share as it comes under pressure from numerous challenges
RECOVERY AND OPPORTUNITIES
Outlook positive with consumers happy to self-medicate for coughs and colds
Allergy remedies expected to see ongoing rise in demand as number of sufferers grows
Social media helping to create a more approachable image for brands
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Overall growth slows as consumers remain at home
Questions raised as Zantac is recalled from the market
Multinationals retain their stronghold as GSK continues to expand its range
RECOVERY AND OPPORTUNITIES
Busy lives and unhealthy diets set to drive demand
Antacids expected to strengthen its position thanks to self-medication trend
Potential of digestive remedies expected to encourage more investment from retailers and manufacturers
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Panic buying seen as consumers show concern over supply issues
Natural ingredients and online research key trends in dermatologicals in 2020
Johnson & Johnson retains the lead despite supply challenges
RECOVERY AND OPPORTUNITIES
Economic pressures could limit the growth of dermatologicals
Dermatologicals set to benefit from a top-to-toe focus on skin health
Foot health expected to receive greater focus as consumers become more active
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
South Africa bans tobacco sales for six months in response to COVID-19
Almost a million smokers quit as ban is introduced, with the immediate threat of COVID-19 adding further incentive to quit
Johnson & Johnson benefits from its near monopoly as ban drives spike in demand
RECOVERY AND OPPORTUNITIES
Sales of NRT smoking cessation aids expected to stagnate over the forecast period
Tougher new tobacco regulations could benefit NRT smoking cessation aids
NRT smoking cessation aids expected to become more diverse
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sleeping disorders rise as COVID-19 leads to increased stress and anxiety
Herbal/traditional products favoured over standard sleep aids
Well-established brands retain their lead
RECOVERY AND OPPORTUNITIES
Interest in sleep aids remains limited, but legalisation of CBD offers some hope for development
Lack of innovation impedes growth
Competitive landscape expected to expand with French company Bioron having already entered the market
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
High cost of eye care limits demand in 2020 as consumers feel the pinch
Rising incidence of allergies continues to support growth
Little change in the competitive landscape as Aspen and Adcock Ingram retain their dominance
RECOVERY AND OPPORTUNITIES
Eye complaints expected to become more common driving demand for eye care
Contact lens wearers remain a key target audience for eye care
Bausch & Lomb looking to feed off its reputation in eyewear as well as introducing new innovations
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions limit the opportunities to pick up minor injuries
Private label continues to perform well thanks to value positioning
Multinational players retain dominance despite economic pressures
RECOVERY AND OPPORTUNITIES
Focus on fit and healthy lifestyles and body image likely to benefit sales of wound care over the forecast period
3M looking to build share by focusing on younger audience
Economic pressures could be a barrier to growth for branded players
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
A good year for vitamins as consumers look to boost their immune system
Self-medication and preventative health the key growth drivers for vitamins
Centrum retains the lead thanks to strong marketing and targeted products
RECOVERY AND OPPORTUNITIES
Consumers expected to put their health first driving demand for multivitamins
Private label expected to increase its share as financial pressures mount
Packaging and product formats offer potential ways to stand out from the competition
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Panic buying seen as consumers look to provide a boost to their immune system
Focus on healthy ageing supporting demand for probiotic and calcium supplements
Vitaforce releases new effervescent tablets
RECOVERY AND OPPORTUNITIES
An ageing population and tighter regulation points to a bright future for dietary supplements
Could the beauty market help drive demand for dietary supplements?
Competitive landscape expected to intensify from top to bottom
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growth slows as COVID-19 creates more pressing concerns
Slimming shakes retain popularity with collagen becoming an increasingly common ingredient
Herbalife retains its lead despite the impact of COVID-19 on direct selling
RECOVERY AND OPPORTUNITIES
Consumers increasingly desire a slim figure as perceptions of body image change
Private label has the potential to introduce more consumers to weight management and wellbeing
Competition expected to intensify as new products continue to enter the market
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions limit the development of sports nutrition in 2020
New formats adding new life to sports nutrition
Local company still going strong after 20 years
RECOVERY AND OPPORTUNITIES
As restrictions are lifted sports nutrition is set to return to strength, but economic uncertainty remains an obstacle
Dis-Chem leading the charge as private label looks to strengthen its position in sports protein
GNC will need to lower its prices if it is to develop, despite exclusive image
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers turn to herbal/traditional products as additional support in the face of COVID-19
Foot care and sleep aids on the menu as consumers turn to natural solutions
Arnica-based products continue to thrive
RECOVERY AND OPPORTUNITIES
Growing interest in natural remedies expected to support sales over the forecast period
Unlevel playing field for packaged versus unpackaged herbal/traditional products
New and existing players looking to shake up the competitive landscape
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales rise as parents prepare for COVID-19
Parents focus on preventative health as COVID-19 hits South Africa
Adcock Ingram and Johnson & Johnson retain strong lead with well-known and trusted brands
RECOVERY AND OPPORTUNITIES
Cough/cold remedies and vitamins and dietary supplements expected to remain the key growth drivers
GSK launches Centrum Kids as it looks to benefit from growing demand for paediatric vitamins and dietary supplements
Bioforce launches Echinaforce Junior as it looks to expand its portfolio within South Africa
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025

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