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Snacks in Serbia

Snacks, overall, is forecasted to see higher retail volume growth in 2022, compared with 2021. This is partly due to the upward effects of the general slowdown in growth rates during the COVID-19 pandemic in 2020 and 2021. This trend is even more visible in foodservice, as volume sales rebound strongly in growth terms following steep declines due to closures and subsequent restrictions in 2020. However, foodservice sales account for a very small volume share across snacks in Serbia.

Euromonitor International's Snacks in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Snacks in Serbia
Euromonitor International
September 2022

List Of Contents And Tables

SNACKS IN SERBIA
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to the workplace revives impulse purchases and on-the-go consumption
During times of rising inflation, consumers pay more attention to discounts and promotions
Despite the inflationary pressure, consumers remain loyal to their favourite brands
PROSPECTS AND OPPORTUNITIES
Affordable indulgence demand retains growth potential for chocolate confectionery in a tough economic climate
Return to pre-pandemic lifestyles will boost on-trade sales of chocolate confectionery
Modernisation of retailing set to favour large grocery retailers over independent small grocers
Summary 2 Other Chocolate Confectionery by Product Type: 2022
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Gum sales on the decline as consumers opt for alternatives such as mints
Convenience and accessibility dictate distribution choices in 2022
William Wrigley dominates with highly advertised Orbit, although a lack of competition limits new product development
PROSPECTS AND OPPORTUNITIES
Growth potential of gum will be limited by the popularity of alternatives such as mints
Small players set to invest in new launches and marketing to gain ground
Declining young population limits growth potential of bubble gum, but more older consumers are likely to use chewing gum
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Gum: % Value 2018-2022
Table 30 LBN Brand Shares of Gum: % Value 2019-2022
Table 31 Distribution of Gum by Format: % Value 2017-2022
Table 32 Forecast Sales of Gum by Category: Volume 2022-2027
Table 33 Forecast Sales of Gum by Category: Value 2022-2027
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volume sales of sugar confectionery decline as consumers shun sugar
A growing niche, liquorice posts is among the best performing categories in 2022
The leading player continues to invest in new launches and marketing
PROSPECTS AND OPPORTUNITIES
Retail volume sales expected to decline due to rising health awareness
Retail developments and price-sensitive consumers offer space for private label growth
Retail modernisation set to increase the pressure on independent small grocers
Summary 3 Other Sugar Confectionery by Product Type: 2022
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 37 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 43 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return to outdoor activities boosts demand for health-positioned fruit snacks and snack bars
On-the-go consumption of healthier options spurs growth in dried fruit and cereal bars
The leading players invest in new launches and marketing, while Lidl boosts private label
PROSPECTS AND OPPORTUNITIES
Accelerated growth rates anticipated in the early-to-mid-forecast period before stabilisation sets in
Dried fruit and cereal bars are projected to benefit from the demand for healthier on-the-go snacks
Innovations and modern retailing developments predicted to widen the choice for consumers
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 56 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 57 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 58 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 61 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 62 Distribution of Snack Bars by Format: % Value 2017-2022
Table 63 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Steady growth in impulse ice cream although take-home remains popular
Rising health awareness boosts demand for artisanal ice cream
New product development consolidates dominance of Frikom
PROSPECTS AND OPPORTUNITIES
Both impulse and take-home consumption set to drive growth in ice cream
The launch of healthier options is set to be most visible in the key value sales category
Manufacturers set to improve distribution and awareness of fast-growing but underdeveloped ice cream desserts and frozen desserts
CATEGORY DATA
Table 68 Sales of Ice Cream by Category: Volume 2017-2022
Table 69 Sales of Ice Cream by Category: Value 2017-2022
Table 70 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 71 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 73 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 74 Distribution of Ice Cream by Format: % Value 2017-2022
Table 75 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 76 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 77 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 78 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN SERBIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Accelerated value growth in 2022 as unit prices rise
Value for money and convenience sustain trend for large pack sizes in 2022
PepsiCo remains committed to development of healthier options in savoury snacks
PROSPECTS AND OPPORTUNITIES
Higher value CAGR projected as healthier savoury snacks grow in popularity
Growing use of social media for advertising as players adapt to consumer trends
Retail modernisation augurs well for private label development
Summary 4 Other Savoury Snacks by Product Type: 2022
CATEGORY DATA
Table 79 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 80 Sales of Savoury Snacks by Category: Value 2017-2022
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 85 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

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