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Alcoholic Drinks in Portugal

The decline in disposable income as a result of increasing unemployment and economic uncertainty, along with a dramatic fall in tourist inflows, a major market driver in the past few years, due to travel restrictions and lower expenditure during the summer due to the cancellation of most summer events significantly impacted on-trade sales of alcoholic drinks in 2020. Despite strong growth in the off-trade channel, with more consumers drinking at home due to lockdown restrictions, the on-trade sa...

Euromonitor International's Alcoholic Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Alcoholic Drinks in Portugal 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Tourism, premiumisation and changing consumer preferences drive growth in 2019 
Off-trade continues to lead sales in 2019 
Price sensitivity and changing consumer behaviour anticipated in the wake of COVID-19 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 1         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 10 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 11 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 12 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 13 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 15 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 17 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Growth driven by rising tourist rates, diversification of wine consumption and premiumisation 
Other sparkling wine gains traction 
Price pressure on producers in the off-trade channel 
2020 AND BEYOND 
COVID-19 impact 
Affected products within wine 
Recovery and opportunities 
CATEGORY DATA 
Table 18 Sales of Wine by Category: Total Volume 2014-2019 
Table 19 Sales of Wine by Category: Total Value 2014-2019 
Table 20 Sales of Wine by Category: % Total Volume Growth 2014-2019 
Table 21 Sales of Wine by Category: % Total Value Growth 2014-2019 
Table 22 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 
Table 23 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 
Table 24 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 25 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 26 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 27 	Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 28 	Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 29 	Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 30 	GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 
Table 31 	NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 
Table 32 	LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019 
Table 33 	GBO Company Shares of Champagne: % Total Volume 2015-2019 
Table 34 	NBO Company Shares of Champagne: % Total Volume 2015-2019 
Table 35 	LBN Brand Shares of Champagne: % Total Volume 2016-2019 
Table 36 	GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 
Table 37 	NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 
Table 38 	LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019 
Table 39 	GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 
Table 40 	NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 
Table 41 	LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019 
Table 42 	GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019 
Table 43 	NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019 
Table 44 	LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019 
Table 45 	Forecast Sales of Wine by Category: Total Volume 2019-2024 
Table 46 	Forecast Sales of Wine by Category: Total Value 2019-2024 
Table 47 	Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 
Table 48 	Forecast Sales of Wine by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Changing consumer preferences and premiumisation 
English gin reaches maturity 
Diageo Portugal leads with its renowned brands 
2020 AND BEYOND 
COVID-19 impact 
Affected products within spirits 
Recovery and opportunities 
CATEGORY BACKGROUND 
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology 
Summary 3       Benchmark Brands 2019 
CATEGORY DATA 
Table 49 Sales of Spirits by Category: Total Volume 2014-2019 
Table 50 Sales of Spirits by Category: Total Value 2014-2019 
Table 51 Sales of Spirits by Category: % Total Volume Growth 2014-2019 
Table 52 Sales of Spirits by Category: % Total Value Growth 2014-2019 
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019 
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019 
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019 
Table 58 	Sales of White Rum by Price Platform: % Total Volume 2014-2019 
Table 59 	Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019 
Table 60 	Sales of English Gin by Price Platform: % Total Volume 2014-2019 
Table 61 	Sales of Vodka by Price Platform: % Total Volume 2014-2019 
Table 62 	Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019 
Table 63 	GBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 64 	NBO Company Shares of Spirits: % Total Volume 2015-2019 
Table 65 	LBN Brand Shares of Spirits: % Total Volume 2016-2019 
Table 66 	Forecast Sales of Spirits by Category: Total Volume 2019-2024 
Table 67 	Forecast Sales of Spirits by Category: Total Value 2019-2024 
Table 68 	Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024 
Table 69 	Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Emergence of craft brands 
Risk of cannibalisation 
Super Bock Group is the clear leader 
2020 AND BEYOND 
COVID-19 impact 
Recovery and opportunities 
CATEGORY DATA 
Table 70 Sales of Cider/Perry: Total Volume 2014-2019 
Table 71 Sales of Cider/Perry: Total Value 2014-2019 
Table 72 Sales of Cider/Perry: % Total Volume Growth 2014-2019 
Table 73 Sales of Cider/Perry: % Total Value Growth 2014-2019 
Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019 
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019 
Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 77 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 78 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 79 	NBO Company Shares of Cider/Perry: % Total Volume 2015-2019 
Table 80 	LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019 
Table 81 	Forecast Sales of Cider/Perry: Total Volume 2019-2024 
Table 82 	Forecast Sales of Cider/Perry: Total Value 2019-2024 
Table 83 	Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024 
Table 84 	Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Wine-based RTDs lead and see further growth in 2019 
Still a niche category 
Super Bock Group maintains its lead in 2019 
2020 AND BEYOND 
COVID-19 impact 
Affected products within RTDs 
Recovery and opportunities 
CATEGORY DATA 
Table 85 Sales of RTDs by Category: Total Volume 2014-2019 
Table 86 Sales of RTDs by Category: Total Value 2014-2019 
Table 87 Sales of RTDs by Category: % Total Volume Growth 2014-2019 
Table 88 Sales of RTDs by Category: % Total Value Growth 2014-2019 
Table 89 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 
Table 90 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 
Table 91 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 92 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 93 GBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 94 	NBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 95 	LBN Brand Shares of RTDs: % Total Volume 2016-2019 
Table 96 	Forecast Sales of RTDs by Category: Total Volume 2019-2024 
Table 97 	Forecast Sales of RTDs by Category: Total Value 2019-2024 
Table 98 	Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 
Table 99 	Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Cooler summer impacts volume sales, whilst craft and speciality beer add value in 2019 
Increased health and wellness concerns 
Two companies dominate beer with their strong links to global beer companies 
2020 AND BEYOND 
COVID-19 impact 
Affected products within beer 
Recovery and opportunities 
CATEGORY BACKGROUND 
Lager price band methodology 
Summary 4       Lager by Price Band 2019 
Table 100         Number of Breweries 2014-2019 
CATEGORY DATA 
Table 101 Sales of Beer by Category: Total Volume 2014-2019 
Table 102 Sales of Beer by Category: Total Value 2014-2019 
Table 103 Sales of Beer by Category: % Total Volume Growth 2014-2019 
Table 104 Sales of Beer by Category: % Total Value Growth 2014-2019 
Table 105 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019 
Table 106 Sales of Beer by Off-trade vs On-trade: Value 2014-2019 
Table 107 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 108 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 109 	GBO Company Shares of Beer: % Total Volume 2015-2019 
Table 110 	NBO Company Shares of Beer: % Total Volume 2015-2019 
Table 111 	LBN Brand Shares of Beer: % Total Volume 2016-2019 
Table 112 	Forecast Sales of Beer by Category: Total Volume 2019-2024 
Table 113 	Forecast Sales of Beer by Category: Total Value 2019-2024 
Table 114 	Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024 
Table 115 	Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

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