Poland Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Poland

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Very Good Weather and Increased Wealth Boosting Sales in Most Categories

Whiskies and Wine Benefit From New Enthusiasts

2018 Sees Plenty of Company Activity Including Acquisitions and New Product Launches

Supermarkets Losing Share To Discounters

Premiumisation As Part of Lifestyle

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Beer Sees Surprisingly Strong Volume and Value Growth Despite Maturity

Non/low-alcohol Beer Remains the Most Dynamic Category

Craft Beer Sees Rapid Rise

Competitive Landscape

Beer Sees A Lot of Changes in Company Ownership

New Beer Types and Products Flooding the Market

Growing Number of Beer Festivals Supporting Development of Beer Culture

Category Background

Lager Price Band Methodology

Summary 3 Lager by Price Band 2018

Table 18 Number of Breweries 2013-2018

Category Data

Table 19 Sales of Beer by Category: Total Volume 2013-2018

Table 20 Sales of Beer by Category: Total Value 2013-2018

Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cider Does Not See Promised Zero Excise

Cider/perry Needs To Expand Distribution

Cider Needs Strong Changes To Be More Competitive

Competitive Landscape

Ambra Sees Decline Alongside the Category As A Whole

Warwin Continues To Grow

Category Data

Table 34 Sales of Cider/Perry: Total Volume 2013-2018

Table 35 Sales of Cider/Perry: Total Value 2013-2018

Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018

Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018

Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018

Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018

Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023

Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023

Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023

Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Category Continues To Decline As Consumers Lose Interest

Bleak Outlook

Consumers Are Brand Loyal With Moderate Interest in Novelties

Competitive Landscape

Sobieski Impress Retains the Lead in Rtds

Private Label Holds Strong Position

New Developments Seen As Players Try To Resurrect the Category

Category Data

Table 49 Sales of RTDS by Category: Total Volume 2013-2018

Table 50 Sales of RTDS by Category: Total Value 2013-2018

Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Premiumisation Continues To Drive Growth of Whiskies

Flavoured Alcohol Growing in Popularity

Vodka Declines With Premiumisation Not Helping the Category

Competitive Landscape

Ambra Investing in New Concept Stores and Premium Alcoholic Drinks

Marie Brizard Losing Share in Whiskies and White Spirits

Craft Products in Demand

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 4 Benchmark Brands 2018

Category Data

Table 64 Sales of Spirits by Category: Total Volume 2013-2018

Table 65 Sales of Spirits by Category: Total Value 2013-2018

Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018

Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018

Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018

Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018

Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018

Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018

Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Wine Sees Continued Growth As Consumers Show Rising Interest

Premiumisation Impacting Economy Non-grape Wine

Polish Market Open To Novelties Like Non-alcoholic and Glitter Wine

Competitive Landscape

Janton Retains Lead Despite Losing Share With It Investing in A New Project

Ambra Overtakes Bartex Thanks To Offer of Sparkling and Still Wine

Growing Number of Importers, Distributors and Professional Restaurants

Category Data

Table 85 Sales of Wine by Category: Total Volume 2013-2018

Table 86 Sales of Wine by Category: Total Value 2013-2018

Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018

Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018

Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018

Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018

Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018

Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018

Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018

Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018

Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018

Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018

Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018

Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018

Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018

Table 112 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 113 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023