Personal Shopper Services Market Size and Share Analysis - Growth Trends and Forecasts (2025-2032)

Market Size and Trends

The Personal Shopper Services market is estimated to be valued at USD 7.8 billion in 2025 and is expected to reach USD 15.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.6% from 2025 to 2032. This robust growth reflects increasing consumer demand for personalized shopping experiences and the integration of advanced technologies to enhance service delivery and convenience.

A key market trend driving this expansion is the rise in digitalization and the adoption of AI-powered tools, enabling personal shoppers to offer tailored recommendations efficiently. Additionally, growing consumer preference for time-saving solutions and curated shopping experiences is pushing retailers to invest heavily in personal shopper services, blending online and offline channels to provide seamless and highly personalized customer journeys.

Segmental Analysis:

By Service Type: Dominance of In-store Personal Shoppers Driven by Personalized Experience and Direct Customer Engagement

In terms of By Service Type, In-store Personal Shopper contributes the highest share of the market owing to the unparalleled personalized shopping experience it offers customers. This segment benefits from face-to-face interaction, allowing shoppers to receive tailored advice and immediate product demonstrations in real-time. The tangible nature of physical stores lends itself well to building customer trust and satisfaction through hands-on assistance, which remains a crucial factor in purchasing decisions, particularly for luxury and high-value products. Furthermore, the in-store environment enables personal shoppers to customize recommendations based on instant feedback and specific customer preferences, which often leads to higher conversion rates and customer loyalty. The growing consumer inclination towards bespoke services and premium shopping experiences further bolsters the prominence of in-store personal shoppers. Retailers also heavily invest in training and equipping in-store personal shoppers to deepen customer relationships, enhance brand perception, and differentiate themselves in highly competitive markets. Despite the rapid digitalization of retail, the tactile, immersive nature of in-store personal shopping continues to meet the emotional and psychological needs that many consumers prioritize, reinforcing its leadership within the personal shopper services market.

By End-User: Luxury Fashion Leads Due to High Demand for Exclusivity and Expert Styling

By End-User, the Luxury Fashion segment holds the highest share of the Personal Shopper Services market, driven by the growing emphasis on exclusivity, haute couture, and expert styling advice among affluent consumers. Customers in this segment seek highly personalized recommendations that reflect their status, taste, and lifestyle preferences, which only seasoned personal shoppers can provide. The luxury market inherently demands customization and confidentiality, making personal shopping services indispensable for discerning clientele who prioritize impeccable styling guidance and access to exclusive collections. Additionally, luxury brands increasingly collaborate with personal shopping services to offer tailored experiences that go beyond mere purchases, including wardrobe consultations, event-specific styling, and private previews, elevating the overall service value. Moreover, the aspirational nature of luxury fashion and its competitive environment compel brands to invest significantly in personal shopping services as an engagement tool that enhances customer retention and boosts brand loyalty. This segment's growth is also amplified by a global shift in consumer behavior toward experiential luxury, where personal style curation and ongoing concierge-like services are paramount, solidifying luxury fashion as the dominant end-user segment within this market.

By Deployment: Web-based Platforms Lead with Seamless Accessibility and Integrated Solutions

In terms of By Deployment, Web-based Platforms command the highest share of the Personal Shopper Services market, driven by their scalability, ease of access, and integrated user experience across devices. These platforms provide consumers with an intuitive interface to connect with personal shoppers or AI-driven recommendation engines remotely, eliminating geographical barriers associated with traditional in-person consultations. The convenience of accessing personalized shopping advice from any location at any time aligns perfectly with evolving consumer lifestyles and the increasing reliance on digital tools for everyday decision-making. Web-based platforms also enable seamless integration of customer data, enabling personal shoppers to deliver hyper-personalized suggestions based on past purchases, preferences, and browsing behavior. Additionally, the flexibility of these platforms allows for a combination of human expertise with AI-powered tools to enhance recommendation accuracy and responsiveness. Retailers capitalize on these platforms to launch subscription models, virtual try-ons, and product discovery modules that enrich engagement while optimizing operational efficiency. The adaptability of web-based models to continuously update and incorporate emerging technologies ensures they remain a preferred deployment channel in the personal shopper services ecosystem, catering to both tech-savvy younger audiences and more traditional shoppers seeking convenience.

Regional Insights:

Dominating Region: North America

In North America, the personal shopper services market commands a dominant position due to a mature retail ecosystem and highly developed e-commerce infrastructure. The region benefits from advanced technological adoption, extensive urbanization, and a consumer base with increasing disposable income and preference for convenience. Government policies supporting digital innovation and logistics improvement further bolster market growth. The presence of established industry leaders like Instacart and Shipt enhances service offerings, enabling seamless integration between online platforms and physical retail stores. Trade dynamics, including strong partnerships between retailers and delivery service providers, foster efficient supply chains critical for personal shopper services.

Fastest-Growing Region: Asia Pacific

Meanwhile, the Asia Pacific region exhibits the fastest growth driven by rapid urbanization, expanding middle-class populations, and rising smartphone penetration. Countries in this region are witnessing shifting consumer lifestyles with a growing appetite for personalized shopping experiences. Supportive government initiatives toward digital economy development and infrastructure enhancement accelerate market adoption. Additionally, several local startups and multinational players such as Lalamove and Grab are actively expanding their personal shopper services, leveraging the region's e-commerce boom. The dynamic trade environment and growing cross-border retail transactions also contribute to this rapid expansion.

Personal Shopper Services Market Outlook for Key Countries

United States

The United States' market remains a forerunner due to high consumer demand for convenience and technological innovation. Major players like Instacart and Shipt have revolutionized grocery and retail shopping with sophisticated app-based platforms and expansive partnerships across retail chains. The competitive landscape encourages continuous service enhancement, driving customer retention and market penetration.

China

China's market is rapidly evolving with significant contributions from companies like Alibaba's Taoxianda and JD.com's personal shopper initiatives. The integration of AI and big data analytics allows for highly tailored shopping experiences, meeting the expectations of tech-savvy consumers. Government investments in smart logistics and digital payment infrastructure further stimulate market activities.

United Kingdom

The United Kingdom continues to lead with a strong presence of innovative startups and established retailers offering personal shopping services, such as Trouva and Ocado. Consumer demand is shaped by busy lifestyles and environmental concerns, prompting companies to emphasize eco-friendly and reliable service options. Regulatory frameworks supporting e-commerce and consumer protection enhance market confidence.

India

India's market growth is primarily driven by evolving consumer behavior and rapid smartphone adoption. Players such as Dunzo and BigBasket have carved out notable market share by delivering highly localized and diverse services. The government's Digital India initiative and improved logistics infrastructure play pivotal roles in reducing service delivery bottlenecks and improving market accessibility.

Germany

Germany's market is characterized by a strong retail sector and growing consumer preferences for personalized shopping assistance. Companies like Allyouneed and Picnic are gaining momentum by integrating efficient delivery networks with environmentally sustainable practices. Supportive trade policies and a focus on digital transformation within the retail industry contribute to the market's steady advancement.

Market Report Scope

Market Segmentation

Service Type Insights (Revenue, USD, 2020 - 2032)

• In-store Personal Shopper
• Virtual Personal Shopper
• Subscription-based Personal Shopper
• AI-driven Recommendation Services
• Others

End-user Insights (Revenue, USD, 2020 - 2032)

• Luxury Fashion
• Mass Retail
• Electronics & Gadgets
• Grocery & Essentials
• Others

Deployment Insights (Revenue, USD, 2020 - 2032)

• Web-based Platforms
• Mobile Applications
• In-Person Consultations
• Hybrid Models
• Others

Regional Insights (Revenue, USD, 2020 - 2032)

• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East
• GCC Countries
• Israel
• Rest of Middle East
• Africa
• South Africa
• North Africa
• Central Africa

Key Players Insights

• Stylitics Inc.
• ShopRunner LLC
• Trunk Club
• Stitch Fix
• Fits.Me
• Hello Personal Shopper
• Farfetch
• The Yes
• Thread
• ShopStyle
• Barr & Barr
• Mode.ai