Sales of soft drinks were negatively impacted by the COVID-19 pandemic in both off-trade and on-trade volume terms. On-trade volume saw a sharp double-digit decline in 2020, due to the closure of foodservice outlets, college and university canteens and recreational areas. Sales benefited to an extent from increased domestic consumption in the peak summer months during COVID-19, with consumption shifting to the home in many product areas. However, off-trade volume growth also slowed in 2020 in co...
Euromonitor International's Soft Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in Pakistan
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
On-trade sales plummet due to lockdown but consumers drink more carbonates at home
Bulk packs in demand for sharing while impulse sales are hit by economic uncertainty as well as lockdown
E-commerce sees strong growth from low base as consumers stay home
RECOVERY AND OPPORTUNITIES
E-commerce likely to move further into mainstream in forecast period
Leading players look to premiumisation in forecast period
PET bottles maintain strongest appeal but glass returnable bottles still key in on-trade
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales shift to on-trade and benefit from summer demand in 2020
Consumers shift from impulse packs to bulk packs for sharing at home
Many attracted by immune-boosting image of juice
RECOVERY AND OPPORTUNITIES
On-trade sales will begin to recover from 2021 as lockdown eases
E-commerce will continue to creep further into mainstream in forecast period
Impulse pack types to drive sales growth as lockdown eases
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 52 Off-trade Sales of Juice by Category: Value 2015-2020
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales shift from impulse and on-trade to off-trade purchases for consumption at home
Consumers seek bulk when buying bottled water for household use
Home delivery appeals as consumers seek to stay at home
RECOVERY AND OPPORTUNITIES
Urbanisation, income growth and health concerns to drive forecast period growth
PET bottles to benefit from recovery in impulse sales
Bulk packs and home delivery to benefit from growing demand for convenience
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
RECOVERY AND OPPORTUNITIES
KEY DATA FINDINGS
2020 IMPACT
Impulse sales decline due to lockdown counterbalanced by rising at-home consumption
Consumers opt for bulk packs and multipacks for sharing at home
E-commerce sees strong growth from negligible base as more consumers shop from home
RECOVERY AND OPPORTUNITIES
Stronger growth ahead as life returns to normal
E-commerce likely to emerge due to consumers seeking convenience
Single-serve metal beverage cans and PET bottles benefit from resurgent impulse sales
CATEGORY DATA
Table 75 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 76 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Low-income consumer base cut back on spending, resulting in slower growth
Tang benefits from broadening distribution of low-priced single-serve sachets
Rising at-home consumption during lockdown, with traditional appeal and flexible dilution ratio attracting many
RECOVERY AND OPPORTUNITIES
Forecast period growth linked to wider availability and affordability
Laal sharbat to remain strong despite ongoing innovation in liquid concentrates
New consumption occasions promoted in hope of boosting year-round consumption
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 88 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Small niche sees growth slow due to economic uncertainty
Consumption shifts from on-the-go to at-home during lockdown
E-commerce remains insignificant but sees strong growth from low base
RECOVERY AND OPPORTUNITIES
Single-serve sachets could broaden consumer base for RTD tea
Retail developments, urbanisation and rising incomes likely to drive strong growth
Flavour innovation likely to focus on popular local flavours
CATEGORY DATA
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 104 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
High prices hinder demand against backdrop of economic uncertainty
Impulse purchases hit by lockdown restrictions
E-commerce sees strong growth from low base as consumers minimise shopping trips
RECOVERY AND OPPORTUNITIES
High prices likely to hinder growth, although sales will benefit from urbanisation and rising incomes
Expansion of modern grocery retailers likely to result in broadening product range
Smaller pack sizes could enable players to widen consumer base
CATEGORY DATA
Table 115 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 116 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
| Price : US$ 3500 |
Date : Dec 2025 |
| Category : Services |
Pages : 202 |
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