In what is a relatively new product in North Macedonia, RTDs had been consistently registering double-digit volume growth over the review period. The 2020 COVID-19 restrictions halted this growth, with a fall in volume sales. However, in 2021, with society opening up once again, RTDs returned very strong growth, with volume sales being higher than before the onset of COVID-19.
Euromonitor International's RTDs in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Rtds in North Macedonia
Euromonitor International
June 2022
List Of Contents And Tables
RTDS IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTDs recovers in 2021 but fails to reach pre-COVID-19 sales levels
Limited brand presence prevents RTDs from achieving stronger growth
Low awareness and the economic fallout of the pandemic stifles investment
PROSPECTS AND OPPORTUNITIES
Healthy growth, though from relatively small base
Investment required to raise awareness of RTDs in the forecast period
Potential headwinds could dampen volume growth
CATEGORY DATA
Table 1 Sales of RTDs by Category: Total Volume 2016-2021
Table 2 Sales of RTDs by Category: Total Value 2016-2021
Table 3 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 4 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 10 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 11 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 12 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 13 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
In 2021, Pivara Skopje, which distributes Heineken, launched Heineken 0.0, an alcohol-free beer
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
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