Previously enjoying steady growth over the review period, ice cream and frozen desserts will be negatively impacted by the COVID-19 outbreak in 2020. As travel was restricted in Q2 due to lockdown, North Macedonia saw a decline in tourism. Sales of ice cream and frozen desserts, particularly impulse ice cream, are largely dependent on tourism. With travel restrictions likely to continue into the second half of the year, ice cream and desserts will see current value growth rates impaired in 2020...
Euromonitor International's Ice Cream and Frozen Desserts in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Frozen Desserts, Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Ice Cream and Frozen Desserts market;
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Ice Cream and Frozen Desserts in North Macedonia
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Impulse ice cream sees sales hit by drop in tourism in 2020
Leading players, Nestlé Adriatik Makedonija and Unilever Group, continue to lose value shares due to competitive pressure from domestic players
Distribution value sales shift due to lockdown restrictions
RECOVERY AND OPPORTUNITIES
Ice cream and frozen desserts is predicted to make an immediate recovery over the forecast period due to as lockdown eases
Premium ice cream and frozen dessert trends likely to be negatively impacted by the pandemic as consumers face financial hardship
The pandemic will likely inspire innovation over the forecast period to attract more consumers
CATEGORY DATA
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 7 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 8 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 9 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 10 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 11 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 12 Distribution of Ice Cream by Format: % Value 2015-2020
Table 13 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 15 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 16 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025