North Macedonia Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in North Macedonia

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Solid Total Volume Growth of Alcoholic Drinks in 2018

Innovation Results in New Craft Beer, Flavoured Spirits and Premium Wine Brands

Domestic Companies Dominate Sales of Alcoholic Drinks in 2018

Traditional Grocery Retailers Still Responsible for the Largest Distribution Share in 2018

Growth of Alcoholic Drinks To Slow Down

Market Background

Legislation

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017

Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Consumer Shift To Beer Continues

the Role of Microbreweries Increases As Craft Beer Culture Grows

Imported Premium Lager Is the Fastest-growing Beer Type in 2018

Competitive Landscape

Pivara Skopje Ad Continues To Dominate Beer in 2018

Prilepska Pivarnica Ad Ranks Second in 2018

Domestic Beer Brands Dominate in Total Value Terms

Category Background

Summary 3 Lager by Price Band 2018

Table 17 Number of Breweries 2013-2018

Category Data

Table 18 Sales of Beer by Category: Total Volume 2013-2018

Table 19 Sales of Beer by Category: Total Value 2013-2018

Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cider/perry Sees Strong Growth in 2018, But the Overall Sales Base Remains Low

Shortage of Major Cider/perry Brands and High Seasonality

Cider/perry To Maintain Healthy Growth Over the Forecast Period

Competitive Landscape

Carlsberg A/S With Its Somersby Brand Is the Leading Cider/perry Company in 2018

Very Limited Competition at A Category Level

New Brand Enters the Category in 2018

Category Data

Table 33 Sales of Cider/Perry: Total Volume 2014-2018

Table 34 Sales of Cider/Perry: Total Value 2014-2018

Table 35 Sales of Cider/Perry: % Total Volume Growth 2014-2018

Table 36 Sales of Cider/Perry: % Total Value Growth 2014-2018

Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2018

Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2018

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2018

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2018

Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018

Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023

Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023

Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023

Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Limited Presence of Rtds Brands in Macedonia

Rtds Struggle for Share Despite Global Trends That Positively Impact Consumption

in Most Cases Rtds Consumption Remains Highly Seasonal

Competitive Landscape

Diageo Plc Leads Rtds in 2018

Bacardi & Co Ltd Ranks Second in 2018

Limited Number of International Competitors Within Rtds

Category Data

Table 48 Sales of RTDS by Category: Total Volume 2013-2018

Table 49 Sales of RTDS by Category: Total Value 2013-2018

Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Spirits Maintains Modest Positive Volume Growth in 2018

Dynamic Single Malt Scotch Whisky, Bitters and Tequila (and Mezcal)

Brandy and Gin Stagnate As Rakija and Other Distilled Beverages Post Minimal Growth

Competitive Landscape

Badel 1862 Dd Leads Spirits in 2018 As Its Share Continues To Tumble

Diageo Plc Ranks Second Within Spirits in 2018

International Brands Maintain Their Dominance in 2018

Category Data

Table 63 Sales of Spirits by Category: Total Volume 2013-2018

Table 64 Sales of Spirits by Category: Total Value 2013-2018

Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 71 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 72 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 73 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 74 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 75 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Wine Growth Improves But Still Compromised As Consumers Shift To Beer

Other Sparkling Wine Continues To Enjoy Success

Premiumisation of Wine Continues, Targeting Wealthier Consumers

Competitive Landscape

Winery Tikves Ad Is the Leading Wine Company in 2018

High Level of Fragmentation in A Category Led by Domestic Players

Modest Presence of International Wine Brands

Category Data

Table 78 Sales of Wine by Category: Total Volume 2013-2018

Table 79 Sales of Wine by Category: Total Value 2013-2018

Table 80 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 81 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 83 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 86 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 87 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023