North America Autonomous Vehicle (AV) Market 2020-2030 by Offering, Automation Level (Level 1 - Level 5), Vehicle Type, Power, ADAS Feature, Ownership, and Country: Trend Outlook and Growth Opportunity

1 Introduction	7
1.1 Industry Definition and Research Scope	7
1.1.1 Industry Definition	7
1.1.2 Research Scope	8
1.2 Research Methodology	10
1.2.1 Overview of Market Research Methodology	10
1.2.2 Market Assumption	11
1.2.3 Secondary Data	11
1.2.4 Primary Data	11
1.2.5 Data Filtration and Model Design	12
1.2.6 Market Size/Share Estimation	13
1.2.7 Research Limitations	14
1.3 Executive Summary	15
2 Market Overview and Dynamics	18
2.1 Market Size and Forecast	18
2.2 Major Growth Drivers	20
2.3 Market Restraints and Challenges	23
2.4 Emerging Opportunities and Market Trends	26
2.5 Porter's Fiver Forces Analysis	29
3 Segmentation of North America Market by Offering	33
3.1 Market Overview by Offering	33
3.2 Hardware	35
3.3 Software	37
3.4 Service	38
4 Segmentation of North America Market by Automation Level	39
4.1 Market Overview by Automation Level	39
4.2 Level 1 (Driver Assistance)	46
4.3 Level 2 (Partial Automation)	48
4.4 Level 3 (Conditional Automation)	50
4.5 Level 4 (High Automation)	52
4.6 Level 5 (Full Automation)	54
5 Segmentation of North America Market by Vehicle Type	56
5.1 Market Overview by Vehicle Type	56
5.2 Passenger Vehicles	59
5.3 Commercial Vehicles	61
6 Segmentation of North America Market by Power	63
6.1 Market Overview by Power	63
6.2 Electric Cell	66
6.3 Fuel Cell	68
6.4 Hybrid	70
7 Segmentation of North America ADAS Market by ADAS Feature	72
7.1 Market Overview by ADAS Feature	72
7.2 Lane Assist (LA)	74
7.3 Crash Warning System (CWS)	75
7.4 Blind Spot Detection (BSD)	76
7.5 Adaptive Cruise Control (ACC)	77
7.6 Smart Park Assist (SPA)	78
7.7 Cross Traffic Alert (CTA)	79
7.8 Automatic Emergency Braking (AEB)	80
7.9 Traffic Jam Assist (TJA)	81
7.10 Intelligent Park Assist (IPA)	82
8 Segmentation of North America Market by Ownership	83
8.1 Market Overview by Ownership	83
8.2 Private Vehicles	86
8.3 Shared Vehicles	88
9 North America Market 2019-2030 by Country	90
9.1 Overview of North America Market	90
9.2 U.S. Market	93
9.3 Canadian Market	97
10 Competitive Landscape	100
10.1 Overview of Key Vendors	100
10.2 New Product Launch, Partnership, Investment, and M&A	104
10.3 Company Profiles	106
AUDI AG	106
Baidu	108
BMW Group	109
Daimler AG	110
Delphi	111
FCA Italy S.p.A.	112
Ford Motor Company	113
General Motors	114
MAN SE	115
Nissan Motor Co., Ltd	116
Tesla, Inc.	117
Toyota Motor Corporation	118
Volkswagen AG	119
Volvo Group	120
Waymo LLC	121
Zoox Inc.	122
11 Investing in North America Market: Risk Assessment and Management	123
11.1 Risk Evaluation of North America Market	123
11.2 Critical Success Factors (CSFs)	126
Related Reports and Products	129

Table 1.  Snapshot of North America Autonomous Vehicle Market, 2019-2030	16
Table 2.  Main Product Trends and Market Opportunities in North America Autonomous Vehicle Market	26
Table 3. North America Autonomous Vehicle Market by Offering, 2019-2030, $ mn	33
Table 4. Classification of Vehicles by Automation Level	40
Table 5. North America Autonomous Vehicle Market by Automation Level, 2019-2030, units	43
Table 6. North America Autonomous Vehicle Market by Automation Level, 2019-2030, $ mn	43
Table 7. North America Autonomous Vehicle Market by Vehicle Type, 2019-2030, units	56
Table 8. North America Autonomous Vehicle Market by Vehicle Type, 2019-2030, $ mn	57
Table 9. North America Autonomous Vehicle Market: Passenger Vehicles by Type, 2019-2030, $ mn	60
Table 10. North America Autonomous Vehicle Market: Commercial Vehicles by Type, 2019-2030, $ mn	62
Table 11. North America Autonomous Vehicle Market by Power, 2019-2030, units	63
Table 12. North America Autonomous Vehicle Market by Power, 2019-2030, $ mn	64
Table 13. North America ADAS Market by ADAS Feature, 2019-2030, $ mn	72
Table 14. North America Autonomous Vehicle Market by Ownership, 2019-2030, units	83
Table 15. North America Autonomous Vehicle Market by Ownership, 2019-2030, $ mn	84
Table 16. North America Autonomous Vehicle Market by Country, 2019-2030, $ mn	91
Table 17. U.S. Autonomous Vehicle Market by Automation Level, 2019-2030, $ mn	95
Table 18. U.S. Autonomous Vehicle Market by Vehicle Type, 2019-2030, $ mn	95
Table 19. U.S. Autonomous Vehicle Market by Power, 2019-2030, $ mn	95
Table 20. U.S. Autonomous Vehicle Market by Ownership, 2019-2030, $ mn	95
Table 21. Canada Autonomous Vehicle Market by Automation Level, 2019-2030, $ mn	99
Table 22. Canada Autonomous Vehicle Market by Vehicle Type, 2019-2030, $ mn	99
Table 23. Canada Autonomous Vehicle Market by Power, 2019-2030, $ mn	99
Table 24. Canada Autonomous Vehicle Market by Ownership, 2019-2030, $ mn	99
Table 25. Breakdown of North America Market by Key Vendor, 2019, %	102
Table 26. AUDI AG: Company Snapshot	106
Table 27. AUDI AG: Business Segmentation	106
Table 28. AUDI AG: Product Portfolio	107
Table 29. AUDI AG: Revenue, 2016-2018, $ mn	107
Table 30. AUDI AG: Recent Developments	107
Table 31.  Risk Evaluation for Investing in North America Market, 2019-2030	124
Table 32. Critical Success Factors and Key Takeaways	127



Figure 1.  Research Method Flow Chart	10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	13
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030	15
Figure 4. North America Autonomous Vehicle Market, 2019-2030, $ mn	18
Figure 5. North America Autonomous Vehicle Market, 2019-2030, units	19
Figure 6. Primary Drivers and Impact Factors of North America Autonomous Vehicle Market	20
Figure 7. Primary Restraints and Impact Factors of North America Autonomous Vehicle Market	23
Figure 8. Porter's Fiver Forces Analysis of North America Autonomous Vehicle Market	29
Figure 9. Breakdown of North America Autonomous Vehicle Market by Offering, 2019-2030, % of Revenue	33
Figure 10. Contribution to North America 2020-2030 Cumulative Revenue by Offering, Value ($ mn) and Share (%)	34
Figure 11. North America Autonomous Vehicle Market: Hardware, 2019-2030, $ mn	36
Figure 12. North America Autonomous Vehicle Market: Software, 2019-2030, $ mn	37
Figure 13. North America Autonomous Vehicle Market: Service, 2019-2030, $ mn	38
Figure 14. Development Timeframe of Autonomous Vehicle in North America Market, 2011-2030	41
Figure 15. Average Selling Price of Autonomous Vehicle in North America Market by Automation Level, 2019-2030, USD/unit	42
Figure 16. Breakdown of North America Autonomous Vehicle Market by Automation Level, 2019-2030, % of Sales Volume	43
Figure 17. Breakdown of North America Autonomous Vehicle Market by Automation Level, 2019-2030, % of Sales Revenue	44
Figure 18. Contribution to North America 2020-2030 Cumulative Sales Volume by Automation Level, Volume (units) and Share (%)	45
Figure 19. Contribution to North America 2020-2030 Cumulative Revenue by Automation Level, Value ($ mn) and Share (%)	45
Figure 20. North America Autonomous Vehicle Market: Level 1 (Driver Assistance), 2019-2030, units	47
Figure 21. North America Autonomous Vehicle Market: Level 1 (Driver Assistance), 2019-2030, $ mn	47
Figure 22. North America Autonomous Vehicle Market: Level 2 (Partial Automation), 2019-2030, units	48
Figure 23. North America Autonomous Vehicle Market: Level 2 (Partial Automation), 2019-2030, $ mn	49
Figure 24. North America Autonomous Vehicle Market: Level 3 (Conditional Automation), 2019-2030, units	50
Figure 25. North America Autonomous Vehicle Market: Level 3 (Conditional Automation), 2019-2030, $ mn	51
Figure 26. North America Autonomous Vehicle Market: Level 4 (High Automation), 2019-2030, units	52
Figure 27. North America Autonomous Vehicle Market: Level 4 (High Automation), 2019-2030, $ mn	53
Figure 28. North America Autonomous Vehicle Market: Level 5 (Full Automation), 2019-2030, units	54
Figure 29. North America Autonomous Vehicle Market: Level 5 (Full Automation), 2019-2030, $ mn	55
Figure 30. Breakdown of North America Autonomous Vehicle Market by Vehicle Type, 2019-2030, % of Sales Volume	56
Figure 31. Breakdown of North America Autonomous Vehicle Market by Vehicle Type, 2019-2030, % of Sales Revenue	57
Figure 32. Contribution to North America 2020-2030 Cumulative Sales Volume by Vehicle Type, Volume (units) and Share (%)	58
Figure 33. Contribution to North America 2020-2030 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%)	58
Figure 34. North America Autonomous Vehicle Market: Passenger Vehicles, 2019-2030, units	59
Figure 35. North America Autonomous Vehicle Market: Passenger Vehicles, 2019-2030, $ mn	60
Figure 36. North America Autonomous Vehicle Market: Commercial Vehicles, 2019-2030, units	61
Figure 37. North America Autonomous Vehicle Market: Commercial Vehicles, 2019-2030, $ mn	62
Figure 38. Breakdown of North America Autonomous Vehicle Market by Power, 2019-2030, % of Sales Volume	63
Figure 39. Breakdown of North America Autonomous Vehicle Market by Power, 2019-2030, % of Revenue	64
Figure 40. Contribution to North America 2020-2030 Cumulative Sales Volume by Power, Volume (units) and Share (%)	65
Figure 41. Contribution to North America 2020-2030 Cumulative Revenue by Power, Value ($ mn) and Share (%)	65
Figure 42. North America Autonomous Vehicle Market: Electric Cell, 2019-2030, units	66
Figure 43. North America Autonomous Vehicle Market: Electric Cell, 2019-2030, $ mn	67
Figure 44. North America Autonomous Vehicle Market: Fuel Cell, 2019-2030, units	68
Figure 45. North America Autonomous Vehicle Market: Fuel Cell, 2019-2030, $ mn	69
Figure 46. North America Autonomous Vehicle Market: Hybrid, 2019-2030, units	70
Figure 47. North America Autonomous Vehicle Market: Hybrid, 2019-2030, $ mn	71
Figure 48. Breakdown of North America ADAS Market by ADAS Feature, 2019-2030, % of Revenue	72
Figure 49. Contribution to North America 2020-2030 Cumulative Revenue by ADAS Feature, Value ($ mn) and Share (%)	73
Figure 50. North America Autonomous Vehicle Market: Lane Assist (LA), 2019-2030, $ mn	74
Figure 51. North America Autonomous Vehicle Market: Crash Warning System (CWS), 2019-2030, $ mn	75
Figure 52. North America Autonomous Vehicle Market: Blind Spot Detection (BSD), 2019-2030, $ mn	76
Figure 53. North America Autonomous Vehicle Market: Adaptive Cruise Control (ACC), 2019-2030, $ mn	77
Figure 54. North America Autonomous Vehicle Market: Smart Park Assist (SPA), 2019-2030, $ mn	78
Figure 55. North America Autonomous Vehicle Market: Cross Traffic Alert (CTA), 2019-2030, $ mn	79
Figure 56. North America Autonomous Vehicle Market: Automatic Emergency Braking (AEB), 2019-2030, $ mn	80
Figure 57. North America Autonomous Vehicle Market: Traffic Jam Assist (TJA), 2019-2030, $ mn	81
Figure 58. North America Autonomous Vehicle Market: Intelligent Park Assist (IPA), 2019-2030, $ mn	82
Figure 59. Breakdown of North America Autonomous Vehicle Market by Ownership, 2019-2030, % of Sales Volume	83
Figure 60. Breakdown of North America Autonomous Vehicle Market by Ownership, 2019-2030, % of Sales Revenue	84
Figure 61. Contribution to North America 2020-2030 Cumulative Sales Volume by Ownership, Volume (units) and Share (%)	85
Figure 62. Contribution to North America 2020-2030 Cumulative Revenue by Ownership, Value ($ mn) and Share (%)	85
Figure 63. North America Autonomous Vehicle Market: Private Vehicles, 2019-2030, units	86
Figure 64. North America Autonomous Vehicle Market: Private Vehicles, 2019-2030, $ mn	87
Figure 65. North America Autonomous Vehicle Market: Shared Vehicles, 2019-2030, units	88
Figure 66. North America Autonomous Vehicle Market: Shared Vehicles, 2019-2030, $ mn	89
Figure 67. Breakdown of North America Autonomous Vehicle Market by Country, 2019 and 2030, % of Revenue	91
Figure 68. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%)	92
Figure 69. U.S. Autonomous Vehicle Market, 2019-2030, units	94
Figure 70. U.S. Autonomous Vehicle Market, 2019-2030, $ mn	94
Figure 71. Canada Autonomous Vehicle Market, 2019-2030, units	97
Figure 72. Canada Autonomous Vehicle Market, 2019-2030, $ mn	98
Figure 73. Growth Stage of North America Autonomous Vehicle Industry over the Forecast Period	100
Figure 74. Worldwide Patents about Autonomous Driving by Owners, 2010-2019, Number of Active Patent Families	102