Nigeria Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Nigeria

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Alcoholic Drinks Remains Dynamic As the Urban and Young Adult Population Grows

Weak Consumer Purchasing Power Hampers Value Growth, But Volumes Grow Well

Anheuser-Busch Inbev Competes Aggressively Against the Leading Companies

On-trade Trumps Off-trade, Performing Well Despite the Weak Economy

Good Growth Is Expected for Alcoholic Drinks Over the Forecast Period

Market Background

Legislation

Table 1 On-trade establishments 2013-2018

Taxation and Duty Levies

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Headlines

Prospects

Beer Is Set To Continue To Do Well Over the Forecast Period

Premium Lager Sees the Best Performance

Unit Prices Are Expected To Remain Stable Over the Forecast Period

Competitive Landscape

Nigerian Breweries Dominates Beer

Key New Launches in 2018

Mid-priced Brands Continue To Suffer Declining Volumes

Category Background

Lager Price Band Methodology

Summary 2 Lager by Price Band 2018

Table 19 Number of Breweries 2013-2018

Category Data

Table 20 Sales of Beer by Category: Total Volume 2013-2018

Table 21 Sales of Beer by Category: Total Value 2013-2018

Table 22 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 23 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 28 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 29 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 30 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 31 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 32 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Slow Economic Recovery Threatens Growth

the On-trade Channel Is Set To See Better Volume Growth Over the Forecast Period

the Growing Young Adult and Female Populations Are Likely To Drive Growth

Competitive Landscape

Distell Group Dominates Cider/perry

Nigerian Breweries Sees A Weak Performance in 2018

Category Data

Table 35 Sales of Cider/Perry: Total Volume 2013-2018

Table 36 Sales of Cider/Perry: Total Value 2013-2018

Table 37 Sales of Cider/Perry: % Total Volume Growth 2013-2018

Table 38 Sales of Cider/Perry: % Total Value Growth 2013-2018

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018

Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018

Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018

Table 46 Forecast Sales of Cider/Perry: Total Volume 2018-2023

Table 47 Forecast Sales of Cider/Perry: Total Value 2018-2023

Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023

Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

Good Growth Is Expected Over the Forecast Period

Wine-based Rtds Sees the Best Performance

the On-trade Channel Dominates Volume Sales

Competitive Landscape

Guinness Nigeria Dominates Rtds

Mid-priced Brands Dominate Rtds

Major Brands Suffer Declining Volumes

Category Data

Table 50 Sales of RTDS by Category: Total Volume 2013-2018

Table 51 Sales of RTDS by Category: Total Value 2013-2018

Table 52 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 53 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 54 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 55 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 56 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 57 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 58 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 59 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 60 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 61 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 62 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 63 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 64 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Consumers Show A Preference for Economy Brands

Vodka Sees the Best Performance

Marketing and Promotional Activities Help To Drive Growth

Competitive Landscape

Nigeria Distilleries Leads Spirits

Brands From Intercontinental Distillers Perform Well

New Product Developments

Category Data

Table 65 Sales of Spirits by Category: Total Volume 2013-2018

Table 66 Sales of Spirits by Category: Total Value 2013-2018

Table 67 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 68 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018

Table 74 Sales of White Rum by Price Platform: % Total Volume 2013-2018

Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018

Table 76 Sales of English Gin by Price Platform: % Total Volume 2013-2018

Table 77 Sales of Vodka by Price Platform: % Total Volume 2013-2018

Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018

Table 79 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 80 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 81 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 82 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 83 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Off-trade Remains the Biggest Channel for Wine

Average Unit Prices Are Set To Remain Stable

Economy Brands Drive Growth

Competitive Landscape

Ekulo Group of Cos Leads Wine in Volume Terms

Economy Brands Dominate

Foreign Brands Dominate

Category Data

Table 86 Sales of Wine by Category: Total Volume 2013-2018

Table 87 Sales of Wine by Category: Total Value 2013-2018

Table 88 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 89 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 91 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018

Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018

Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018

Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018

Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018

Table 101 GBO Company Shares of Champagne: % Total Volume 2014-2018

Table 102 NBO Company Shares of Champagne: % Total Volume 2014-2018

Table 103 LBN Brand Shares of Champagne: % Total Volume 2015-2018

Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018

Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018

Table 110 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 111 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023