The alcoholic drinks market in Morocco recorded sales declines in every year of the review period. After Marjane, the leading hypermarkets/supermarkets chain in Morocco, stopped selling alcohol in all of its stores in the country, the availability of alcoholic drinks decreased and many people found it hard to get their preferred alcoholic drink. In addition, the political party PJD, which was elected in 2015, increased taxes on alcoholic drinks and thus average unit prices increased as well, whi...
Euromonitor International's Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Alcoholic Drinks in Morocco
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Alcoholic Drinks Continues To Recover in 2018
the Government Is Taking Serious Action Against Illicit Trade
Groupe Des Brasseries Du Maroc Leads Sales in 2018
Off-trade Remains the Biggest Channel for Alcoholic Drinks Volume Sales
Alcoholic Drinks Market To Continue Recovering Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Beer Is Recovering in Morocco
Illegal Sales Are Shrinking, Which Will Benefit Legal Sales
Craft Beer in Morocco
Competitive Landscape
Groupe Des Brasseries Du Maroc Leads Beer in Morocco
Light Beer Is A Growing Trend
Domestic Lager Leads Sales
Category Background
Lager Price Band Methodology
Summary 2 Lager by Price Band 2018
Category Data
Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtds Is Set To Record A Decline Over the Forecast Period
No Change Expected
Strong Competition From Home-made Cocktails
Competitive Landscape
Bourchanin & Cie SA Is Still Dominating Rtds in Morocco
Availability of Rtds Remains Negligible
Bacardi & Co Ltd Is the Second Largest Key Player
Category Data
Table 34 Sales of RTDS by Category: Total Volume 2013-2018
Table 35 Sales of RTDS by Category: Total Value 2013-2018
Table 36 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 37 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 45 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 46 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Spirits Is Set To Record Modest Growth Over the Forecast Period
Illegal Sales Are Shrinking
Imported Brands Will Remain the Most Popular
Competitive Landscape
Chai Andrieux Remains the Leading Company in Spirits in 2018
Competition Is Fierce in Spirits
Event Sponsoring
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 3 Benchmark Brands 2018
Category Data
Table 49 Sales of Spirits by Category: Total Volume 2013-2018
Table 50 Sales of Spirits by Category: Total Value 2013-2018
Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 59 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 60 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 62 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 63 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 64 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 65 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 66 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Wine To Continue Recording Positive Growth
Still Red Wine Will Continue To Dominate Sales of Wine Over the Forecast Period
Champagne Will Remain Popular Over the Forecast Period
Competitive Landscape
Les Celliers De Meknes Leads Wine Sales in Morocco
Local Wine Is Still Outperforming International Brands
Marketing Is Still Very Limited
Category Data
Table 69 Sales of Wine by Category: Total Volume 2013-2018
Table 70 Sales of Wine by Category: Total Value 2013-2018
Table 71 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 72 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 73 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 74 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 75 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 76 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 77 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 78 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 79 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 80 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 81 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 82 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 83 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 84 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 85 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 86 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 87 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 88 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 89 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 90 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 91 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 92 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 93 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 94 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 95 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 96 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
| Price : US$ 3500 | Date : Jan 2024 |
| Category : Agriculture, Food and Beverages | Pages : 100 |
| Price : US$ 3500 | Date : Oct 2023 |
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| Price : US$ 3500 | Date : Sep 2023 |
| Category : Consumer Goods and Retail | Pages : 125 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Healthcare and Pharmaceuticals | Pages : 140 |
| Price : US$ 3500 | Date : Sep 2023 |
| Category : Healthcare and Pharmaceuticals | Pages : 183 |
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