Fortified functional beverages benefited the most during the crisis of the COVID-19 pandemic due to its affordability, providing nutrition to middle/lower-income consumers. Concentrates is the most notable category that saw increases due to its longer shelf-life, competitive price point, a migration from RTD flavoured beverages to homemade preparations, as well as the growth of brands such as Sabifruit from Qualamex SA de CV, with a health positioning. New SKUs also incorporated aloe vera, which...
Euromonitor International's Fortified/Functional Beverages in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Fortified/Functional Beverages in Mexico
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Affordable FF beverages perform well during COVID-19
FF beverages with vitamins and energy-boosting ingredients are popular
Coca-Cola leads with its well-positioned brands and well-developed distribution network
RECOVERY AND OPPORTUNITIES
Added vitamins - an affordable way for companies to add value
Reversal of premiumisation trend in the wake of COVID-19
Product reformulation to circumvent new labelling regulation
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 11 Sales of Health and Wellness by Type: Value 2015-2020
Table 12 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 13 Sales of Health and Wellness by Category: Value 2015-2020
Table 14 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 17 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 18 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 19 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 21 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 23 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources