Malaysia Alcoholic Drinks Market size (historic and forecasts), company shares, brand shares and distribution data 2018-2023

Alcoholic Drinks in Malaysia

Euromonitor International

July 2019


LIST OF CONTENTS AND TABLES


Executive Summary

Alcoholic Drinks Registers Solid Growth Due To Better Consumer Sentiment in 2018

Tax Holiday Does Little To Boost Beer and Cider Sales in 2018

International Players Dominate Alcoholic Drinks Market in 2018

Strong Performance in On-trade Channel Drives Category Volume Growth

Alcoholic Drinks Set To See Faster Growth Mainly Driven by Premiumisation Trend

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2013-2018

Taxation and Duty Levies

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

Market Indicators

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

Market Data

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018

Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018

Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018

Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018

Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018

Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023

Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023

Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023

Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Tax Holiday Sees Consumers Stocking Up on Beer in Fear of Higher New Tax Rate

Premium Beer To See Increased Demand Despite the Cost

Growing Product and Brand Availability on Internet Retailing Channel

Competitive Landscape

Beer Players Revamp Packaging Amidst Stiff Competition From Craft Beer Players

Heineken Maintains Leading Position in Beer

Carlsberg, Craft Beer Players Set To Post Stiffer Competition

Category Background

Lager Price Band Methodology

Summary 3 Lager by Price Band 2018

Table 18 Number of Breweries 2013-2018

Category Data

Table 19 Sales of Beer by Category: Total Volume 2013-2018

Table 20 Sales of Beer by Category: Total Value 2013-2018

Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018

Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018

Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018

Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018

Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018

Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018

Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018

Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018

Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023

Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023

Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023

Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Cider/perry Taps Into Millennial Consumers for Casual Drinking Occasions

Premiumisation and Craft Cider Trends Will Benefit the Category

Blurring Lines Between Cider/perry and Sparkling Wine Categories

Competitive Landscape

Carlsberg Brewery Malaysia Leads Category With Growing Volume Share

Competition Intensifies Between Leading International Players

Local Players, Threatened by the Leading Ones, Will Need To Focus on Digital and Below-the-line Marketing Strategies

Category Data

Table 34 Sales of Cider/Perry: Total Volume 2013-2018

Table 35 Sales of Cider/Perry: Total Value 2013-2018

Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018

Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018

Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018

Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018

Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018

Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018

Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018

Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023

Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023

Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023

Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Headlines

Prospects

On-trade Growth Deterred by Growing Demand for Cocktails

Limited Product Innovation and Awareness Hinder Consumer Interest for Rtds

Without the Introduction of New Products and Innovative Marketing Strategies, Premiumisation Will Also Contribute To Category's Decline

Competitive Landscape

Heineken Malaysia Assumes the Lead As Largest Player in Rtds in 2018

Shares Further Fragmented As Top Player Exits the Marketplace

Smaller Players Benefit From Kampai's Withdrawal

Category Data

Table 49 Sales of RTDS by Category: Total Volume 2013-2018

Table 50 Sales of RTDS by Category: Total Value 2013-2018

Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018

Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018

Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018

Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018

Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018

Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018

Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018

Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018

Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023

Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023

Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023

Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Other Spirits Volume Sales Dipped Following New Ruling on Compounded Hard Liquor

Rum and Gin in On-trade Taps Into Rising Cocktail Trend

Cocktail Movement Expected To Spread To Second-tier Cities

Competitive Landscape

Pernod Ricard Grows Its Volume Share With Aggressive Product Launches

International Players Gain Ground With Robust Performance

Following Artisanal and Premiumisation Trends Is Imperative in This Landscape

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 4 Benchmark Brands 2018

Category Data

Table 64 Sales of Spirits by Category: Total Volume 2013-2018

Table 65 Sales of Spirits by Category: Total Value 2013-2018

Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018

Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018

Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018

Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018

Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018

Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018

Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018

Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018

Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018

Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018

Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018

Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018

Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018

Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018

Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023

Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023

Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023

Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Headlines

Prospects

Wine-drinking Culture Heightened Through Strong Promotional Push and Education

Booming Retail Outlets and Wine-focused Bars Signify Growing Demand

Wine Expected To Become More Popular As It Becomes Part of A Lifestyle Trend, and Is Set To Attract More Amateur Drinks for Being Affordable

Competitive Landscape

Volume Shares Remain Fragmented With International Players Taking Lead

Caldbeck Macgregor (m) Maintains Its Leading Position

Expansion of Product Offering and Enhanced Promotion Best Way To Defend Against Stiff Competition

Category Data

Table 85 Sales of Wine by Category: Total Volume 2013-2018

Table 86 Sales of Wine by Category: Total Value 2013-2018

Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018

Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018

Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018

Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018

Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018

Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018

Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018

Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018

Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018

Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018

Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018

Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018

Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018

Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018

Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018

Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018

Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018

Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018

Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018

Table 109 Forecast Sales of Wine by Category: Total Volume 2018-2023

Table 110 Forecast Sales of Wine by Category: Total Value 2018-2023

Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023

Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023