Laundry Detergent Market in India (2018-2023)

Market insights:
The India laundry detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~5% during the 2018-2023 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes.
Market segment insights:
Among the major laundry detergent companies like Hindustan Unilever Ltd. (HUL), Rohit Surfactants Pvt. Ltd. (RSPL), and Proctor and Gamble Home Products Ltd. (P&G) dominate the market, owing to high customer satisfaction both at national and regional levels. Apart from these players, Nirma, Jyothy Laboratories, Fena, and Reckitt Benckiser also operate in the market.
Among the major laundry detergent brands, Ghari had the largest market share during the period of 2014-2017, followed by Surf, and Wheel. Owing to its affordable price, Ghari detergent is the most preferred among the masses, and secures a high market share. On the other hand, brands like Surf and Wheel suffice demands of the middle-market and premium consumers.


Market drivers:

The growth in market demand for washing machines has recently expanded at an impressive rate in India. The growing penetration of washing machines is directly increasing the demand for machine-wash laundry detergents. Moreover, the purchasing power of Indians has increased, which is encouraging many players in the detergent market to expand their network and upturn product penetration, especially in the rural market.

Market challenges:
Based on product pricing, laundry detergent manufacturers in India often face stiff competition. In addition, there is not much scope of product differentiation in the sector. Thereby, product differentiation, and high competition act as deterrents to the growth for the market players.

Companies covered:
1. Fena Pvt. Ltd.
2. Godrej Consumer Products Ltd.
3. Hindustan Unilever Ltd.
4. Jyothy Laboratories Ltd.
5. Nirma Ltd.
6. Patanjali Ayurved
7. Procter & Gamble Home Products Ltd.
8. Reckitt Benckiser (India) Ltd.
9. Rohit Surfactants Pvt. Ltd.



Customization available:
With the given market data, Research on Global Markets offers customizations according to specific needs. Write to us at [email protected], or connect with us here.
Chapter 1: Executive summary 

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Laundry detergent market definition and structure

Chapter 4: Laundry detergent market in India
4.1. Market overview
4.2. Market size and growth forecast (2018-2023e)

Chapter 5: Laundry detergent market in India - segmentation
5.1. Machine wash vs hand wash split (2018)
5.2. Based on market players (2018)
5.2.1. Hindustan Unilever Ltd.
5.2.2. Rohit Surfactants Pvt. Ltd.
5.2.3. Procter & Gamble Home Products Ltd.
5.2.4. Nirma Ltd.
5.2.5. Jyothy Laboratories Ltd.
5.2.6. Fena Pvt. Ltd.
5.2.7. Reckitt Benckiser (India) Ltd.
5.2.8. Others
5.3. Based on major brands (2018)
5.3.1. Rin
5.3.2. Sunlight
5.3.3. Surf
5.3.4. Wheel
5.3.5. Ariel
5.3.6. Tide
5.3.7. Ghari
5.3.8. Nirma


Chapter 6: Trade analysis
6.1. Export of laundry detergents
6.1.1. Value-wise
6.1.2. Volume-wise
6.1.3. Country-wise
6.2. Import of laundry detergents
6.2.1. Value-wise
6.2.2. Volume-wise
6.2.3. Country-wise

Chapter 7: Key growth drivers of the market

Chapter 8: Key deterrents to the growth of the market

Chapter 9: Competitive landscape
9.1. Fena Pvt. Ltd.
9.1.1. Corporate information
9.1.2. Business description
9.1.3. Products and services
9.1.4. Key people
9.1.5. Financial snapshot (total income, net profit/loss)
9.1.6. Key ratios
9.1.7. Business segments, geographical segments
9.2. Godrej Consumer Products Ltd.
9.2.1. Corporate information
9.2.2. Business description
9.2.3. Products and services
9.2.4. Key people
9.2.5. Financial snapshot (total income, net profit/loss)
9.2.6. Key ratios
9.2.7. Key financial performance indicators
9.2.8. Business segments, geographical segments
9.3. Hindustan Unilever Ltd.
9.3.1. Corporate information
9.3.2. Business description
9.3.3. Products and services
9.3.4. Key people
9.3.5. Financial snapshot (total income, net profit/loss)
9.3.6. Key ratios
9.3.7. Key financial performance indicators
9.3.8. Business segments, geographical segments
9.4. Jyothy Laboratories Ltd.
9.4.1. Corporate information
9.4.2. Business description
9.4.3. Products and services
9.4.4. Key people
9.4.5. Financial snapshot (total income, net profit/loss)
9.4.6. Key ratios
9.4.7. Key financial performance indicators
9.4.8. Business segments, geographical segments
9.5. Nirma Ltd.
9.5.1. Corporate information
9.5.2. Business description
9.5.3. Products and services
9.5.4. Key people
9.5.5. Financial snapshot (total income, net profit/loss)
9.5.6. Key ratios
9.5.7. Key financial performance indicators
9.5.8. Business segments, geographical segments
9.6. Patanjali Ayurved
9.6.1. Corporate information
9.6.2. Business description
9.6.3. Products and services
9.6.4. Key people
9.6.5. Financial snapshot (total income, net profit/loss)
9.6.6. Key ratios
9.6.7. Key financial performance indicators
9.6.8. Business segments, geographical segments
9.7. Procter & Gamble Home Products Ltd.
9.7.1. Corporate information
9.7.2. Business description
9.7.3. Products and services
9.7.4. Key people
9.7.5. Financial snapshot (total income, net profit/loss)
9.7.6. Key ratios
9.7.7. Key financial performance indicators
9.7.8. Business segments, geographical segments
9.8. Reckitt Benckiser (India) Ltd.
9.8.1. Corporate information
9.8.2. Business description
9.8.3. Products and services
9.8.4. Key people
9.8.5. Financial snapshot (total income, net profit/loss)
9.8.6. Key ratios
9.8.7. Key financial performance indicators
9.8.8. Business segments, geographical segments
9.9. Rohit Surfactants Pvt. Ltd.
9.9.1. Corporate information
9.9.2. Business description
9.9.3. Products and services
9.9.4. Key people
9.9.5. Financial snapshot (total income, net profit/loss)
9.9.6. Key ratios
9.9.7. Key financial performance indicators
9.9.8. Business segments, geographical segments

Appendix
1. Research methodology
2. About Research on Global Markets

Global Mycotoxin Testing Market Research Report 2019-2023

Published Date : Oct 2019

The market is driven by factors such as humid atmospheric conditions leading to increase in mycotoxins production in food & feed products, implementation of stringent food safety regulations, international trade mandates, growing health concern among consumers, consumer complaints. In the context of...

Global Infrared Thermal Imager Market Research Report 2019-2023

Published Date : Oct 2019

In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Infrared Thermal Imager Report by Material, Application, and Geography - Global Forecast to 2023 is a professional and comprehensive research report on the world's major ...

Global Infrared Telescope Market Research Report 2019-2023

Published Date : Oct 2019

An infrared telescope is a telescope that uses infrared light to detect celestial bodies. Infrared light is one of several types of radiation present in the electromagnetic spectrum. All celestial objects with a temperature above absolute zero emit some form of electromagnetic radiation. In the cont...

Global Night Vision Device Market Research Report 2019-2023

Published Date : Oct 2019

The factors driving the night vision device market are technological innovation, increase in armed conflicts, and civil & commercial applications of NVD. North American market is currently witnessing significant increase in the consumption of night vision devices. In the co...

Global 3D Printed Eyewea Market Research Report 2019-2023

Published Date : Oct 2019

In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. 3D Printed Eyewea Report by Material, Application, and Geography - Global Forecast to 2023 is a professional and comprehensive research report on the world's major region...

Global Local Anesthesia Drugs Market Research Report 2019-2023

Published Date : Oct 2019

Local anesthetics are commonly used in the department of stomatology, ophthalmology, gynecology and some minor surgeries to temporarily relieve pain. The fundamental difference between local anaesthesia and general anaesthesia lies in that after the combination of local anaesthesia with some specifi...

Global Infection Prevention Products Market Research Report 2019-2023

Published Date : Oct 2019

In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Infection Prevention Products Report by Material, Application, and Geography - Global Forecast to 2023 is a professional and comprehensive research report on the world's ...

Global High Temperature Shift Catalysts Market Research Report 2019-2023

Published Date : Oct 2019

High Temperature Shift Catalysts are used to promote the conversion of CO with steam to form H2 and CO2 in ammonia synthesis plants or hydrogen-producing devices. The product is used for both radial and axial high temperature shifting converter. In the context of China-US trade war and global econom...

Global Milk Protein Fiber Market Research Report 2019-2023

Published Date : Oct 2019

In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Milk Protein Fiber Report by Material, Application, and Geography - Global Forecast to 2023 is a professional and comprehensive research report on the world's major regio...

Global Extruded Polylactic Acid Fiber Market Research Report 2019-2023

Published Date : Oct 2019

In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Extruded Polylactic Acid Fiber Report by Material, Application, and Geography - Global Forecast to 2023 is a professional and comprehensive research report on the world's...

 

Select License :

  • Single User : $950

Happy To Assist You

Assist you at Worldwide Market Reports

We will be happy to help you find what you need. Please call us or write to us:

Worldwide Market Reports Benefits

Custom Research Solution

Talk to our research consultant to design an exclusive report as per your research needs.

Customer Fulfilment

We aim to fulfil client's research demands with tailored research solutions.

Quick Turnaround Time Reports

We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

360-degree Approach

We cover each industry from supply and demand side with an aim to provide a most holistic research study.