Juice Market in India 2014

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Netscribes' latest market research report titled Juice Market in India 2013 depicts the current status of the juice market in India. Fruit beverages can be categorized into juices, drinks and nectars based on the pulp content. In recent years, Indians have displayed a marked preference for juices over carbonated drinks. This can be partly attributed to a negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. While non-packaged fruit juices are already popular in India, it is the packaged fruit juice segment that has witnessed tremendous growth of late. People consider packaged fruit juices to be more hygienic than non-packaged ones as the former are available in sealed packs. While it is a fact that packaged fruit juices are costlier than non-packaged ones, this is unlikely to pose a major challenge for the juice manufacturers, given that the disposable income in the hands of Indian consumers has almost doubled since 1985. Some of the major challenges faced by juice manufacturers in India include the reluctant attitude displayed by local farmers towards fruit farming, current volatility in prices of fruits and the lack of storage facilities for fruit based products.
The emerging concept of juice bars and the recent trend of health awareness among the population have together contributed towards making the consumption of juices much more popular than before in India. Every company is trying to introduce new and unique flavors in the market and they are also working on different strategies to make their products more popular. A number of companies are trying to capture the untapped segment of the market aimed at children. The rural market in India has huge growth potential in this regard. With the availability of a wide range of options, Indian consumers have become much more brand conscious these days. Consequently, the domestic juice market has also witnessed the emergence of a number of branded players. Private label juice brands are also expected to grab a larger share of the market, with the government announcing FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is also a very good sign for the overall juice market in India.

Slide 1: Executive Summary

Macro Economic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov - Dec 2012 - Mar - Apr 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Monthly (Dec 2012- May 2013)
Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction
Slide 5: Fruit beverages segment - Overview of segments

Market Overview
Slide 6: Juice Market - Overview (2012, 2013, 2014e, 2015e, 2016e,), Segments (2012e)

Manufacturing Process
Slide 7: Procurement and Processing activities
Slide 8-9: Procurement and Processing Activities - Description

Export & Import
Slide 10-24: Export and Import data of various juice products (2010, 2011, 2012, 2013)
Slide 25: Major importing and exporting countries
Slide 26-28: Analyst's take on import and export

Drivers & Challenges
Slide 29: Drivers & Challenges - Summary
Slide 30-32: Drivers
Slide 33: Challenges

Government Rules & Regulations
Slide 34: Government regulation and control, Fiscal Policy and Taxation, Export Promotion

Trends
Slide 35: Summary
Slide 36-39: Trends

Competitive Landscape
Slide 40: Porter's Five Forces Analysis
Slide 41: Industry Players - Operational Segments
Slide 42-45: Competitive Benchmarking
Slide 46-70: Major Public Players
Slide 71-112: Major Private Players

Consumer Insights
Slide 113-118: Public opinion

Strategic Recommendations
Slide 119: Strategic Recommendations

Appendix
Slide 120: Appendix
Slide 121: Sources of Information
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