Powder concentrates remained by far the largest category of concentrates in Italy during 2020. Unlike in most other categories of soft drinks, including liquid concentrates, powder concentrates recorded a positive sales performance in retail volume and value terms over the course of the year. Indeed, the category benefited from the economic recession that flowed from the COVID-19 pandemic as the reputation that powder concentrates have for representing good value for money stood the category in...
Euromonitor International's Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Concentrates in Italy
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Powder concentrates remains the largest category as strong growth is recorded
Retail sales of liquid concentrates stagnate despite shift towards at-home lifestyles
Innovation in liquid concentrates focuses mainly on reduced sugar variants
RECOVERY AND OPPORTUNITIES
Liquid concentrates slated for further sales declines
Powder concentrates set to face stronger competition from RTD tea
Powder concentrates expected to continue benefiting from the economic recession
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 3 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 31 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 32 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 35 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 36 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 41 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 50 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 53 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 54 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Italy
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
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