The quarantine lockdown that was in effect throughout Italy for two months between March and May 2020 and the partial lockdown that applied to certain parts of the country during November and December of the year had a devastating impact on foodservice sales of carbonates. The complete closure of the country's entire consumer foodservice industry during the first quarantine lockdown and the suppressed demand seen for consumer foodservice throughout the rest of the year had a very negative impact...

Euromonitor International's Carbonates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Carbonates in Italy
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Foodservice sales of carbonates decline as retail sales increase
Mixers and carbonates generally benefit from rising interest in at-home mixology
Sales of lemonade and orange carbonates fall despite health and wellness launches
RECOVERY AND OPPORTUNITIES
The recovery of on-trade sales of carbonates is expected to emerge in 2023
Economic recession and health and wellness trend to hit sales of carbonates
Premiumisation and the emergence of low/non-sugar launches to drive sales growth
CATEGORY DATA
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 5 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 6 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 34 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 35 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 44 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 45 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 47 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 53 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 55 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 56 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 57 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Italy
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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Dairy Products and Alternatives in Italy...

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