Sports nutrition is expected to see double-digit growth in current value terms in 2022 with a full return to pre-COVID-19 sales levels. The category suffered a sharp decline in sales in 2020 with the COVID-19 pandemic negatively impacting the demand for sports nutrition due to the closure of gyms and sports centres and restrictions on physical activity and team sports. 2021 saw only a partial recovery in current value terms, as in the first half of the year sales continued to struggle because gy...

Euromonitor International's Sports Nutrition in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Sports Nutrition in Italy
Euromonitor International
September 2022

List Of Contents And Tables

SPORTS NUTRITION IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sports nutrition returning to pre-COVID-19 sales levels
Supply challenges leading to rising prices
Sports nutrition remains highly fragmented
PROSPECTS AND OPPORTUNITIES
Growing focus on health and wellness should help to sustain growth
Sports non-protein products and sports protein powder set for strong growth
Plant-based protein an evolving trend
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2017-2022
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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