Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the air environment or to mask odors, with the intent of creating a pleasing indoor space. The air freshener market in Italy is likely to register a CAGR of over 0.4% with an incremental growth of USD 6 million during the forecast period 2022-2028. Rising demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, surge in number of pet ownerships, and increase in consumers' willingness to use premium air fresheners.

This industry report offers market estimates of the Italy market, followed by a detailed analysis of the product type. The Italy market data on air freshener can be segmented by product type: aerosols, car, plug in/electric, scented candles/burners, slow release, others. The plug in/electric segment held the largest share of the Italy air freshener market in 2021 and is anticipated to hold its share during the forecast period.

The Italy air freshener market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players S.C. Johnson & Son Inc., Reckitt Benckiser Group plc, The Procter & Gamble Company (P&G), Paglieri S.p.A., Julius Sämann Ltd, Stanhome Inc., Petronas Lubricants Italy S.p.A.

The data-centric report focuses on market trends, status and outlook for segments. With comprehensive coverage of the market across different market segments, the report is a valuable asset for the existing players, new entrants and the future investors.

Why buy this report?
- Get a detailed picture of the Italy Air Freshener Market
- Identify segments/areas to invest in over the forecast period in the Italy Air Freshener Market
- Understand the competitive environment, the market's leading players
- The market estimate for ease of analysis across scenarios in Excel format.
- Strategy consulting and research support for three months.
- Print authentication provided for the single-user license.

Part 1. Summary
Part 2. Introduction
· Study period
· Geographical scope
· Market segmentation
Part 3. Air freshener market overview
Part 4. Market breakdown by product type
· Aerosols
· Car
· Plug in/electric
· Scented candles/burners
· Slow release
· Others
Part 5. Key companies
· S.C. Johnson & Son, Inc.
· Reckitt Benckiser Group plc
· The Procter & Gamble Company (P&G)
· Paglieri S.p.A.
· Julius Sämann Ltd
· Stanhome, Inc.
· Petronas Lubricants Italy S.p.A.
Part 6. Methodology

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2022 began in a climate of great uncertainty in the aftermath of the COVID-19 pandemic and a general increase in production costs that occurred towards the end of 2021. As regards to the dairy industry, the price of raw milk suffered a sharp increase towards the end of 2021, reaching above the avera...

Paediatric Consumer Health in Italy...

Paediatric consumer health is expected to see steady single-digit growth in current value terms in 2022, with a full return to pre-pandemic sales levels. Growth is set to be driven in part by the recovery of paediatric diarrhoeal remedies and paediatric cough/cold remedies. These and other categorie...

Herbal/Traditional Products in Italy...

Herbal/traditional products is expected to register strong growth in current value terms in 2022. On factor behind this is the dynamic growth of herbal/traditional digestive remedies, which is set to benefit from consumers returning to more active social lives and eating out more regularly again. As...

Sports Nutrition in Italy...

Sports nutrition is expected to see double-digit growth in current value terms in 2022 with a full return to pre-COVID-19 sales levels. The category suffered a sharp decline in sales in 2020 with the COVID-19 pandemic negatively impacting the demand for sports nutrition due to the closure of gyms an...

Weight Management and Wellbeing in Italy...

Meal replacement remains by far the largest category within weight management and wellbeing in Italy; however during 2020 the category suffered from the fact that the COVID-19 crisis encouraged Italian consumers to focus more on health and prevention, and less on maintaining their physical appearanc...

Dietary Supplements in Italy...

Dietary supplements is expected to see strong growth in current value terms in 2022, representing a similar result to 2021. Growth slowed down in 2020 due to the arrival of the COVID-19 pandemic and the introduction of restrictions to contain it. This led to slower growth in sales of most dietary su...