Demand for health and wellness products continued to increase in Israel during 2020, with a growing number of consumers looking to boost their immune systems with added vitamins or to look after their health by reducing sugar intake. No and low sugar tea and juices that are low in calories are increasingly consumed as health boosters in the morning, accelerating the trend seen in soft drinks in recent years, with reduced sugar colas and non-carbonated beverages performing particularly well. Thes...
Euromonitor International's Health and Wellness in Israel report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health and Wellness in Israel
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Health and wellness trend strengthened by fears over COVID-19 pandemic
Interest in healthier beverages supported by concerns over artificial sweeteners
Leading brands introduce new innovative brands to attract consumers
RECOVERY AND OPPORTUNITIES
New innovative and healthier brands key to driving further growth
Brand loyalty continues to offset consumer sugar concerns
Strong scope for growth within reduced sugar energy drinks
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Interest in areas like carbonated water boosted by shift away from sugar
No end in sight for booming interest in naturally healthy products
Extensive distribution, shelf presence and consumer awareness key to success
RECOVERY AND OPPORTUNITIES
Shift away from traditional soft drinks to continue driving growth
Rising concerns over sugar consumption support popularity of water
Rising focus on immune support to benefit 100% superfruit juice
CATEGORY DATA
Table 24 Sales of NH Beverages by Category: Value 2015-2020
Table 25 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 27 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 28 Distribution of NH Beverages by Format: % Value 2015-2020
Table 29 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 30 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Quarantined consumers look to recreate foodservice experiences in the home
Organic tea benefits from limited price difference with standard offerings
Leading brands continue to expand operations throughout Israel
RECOVERY AND OPPORTUNITIES
Rising consumer food quality to support further growth
Limited organic tea distribution to expand as consumer interest increases
New innovative products to support growth within organic 100% juice
CATEGORY DATA
Table 31 Sales of Organic Beverages by Category: Value 2015-2020
Table 32 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 34 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 35 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 36 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 37 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growing concerns over sugar consumption fuel shift to BFY options
New packaging regulations set to influence consumer choices
Strong marketing key to raising consumer awareness in developing area
RECOVERY AND OPPORTUNITIES
Continued shift away from sugar to further boost BFY reduced sugar packaged food
Growing interest in whole unprocessed foods in line with healthy eating trend
Rising consumer sophistication driving demand for healthier fats
CATEGORY DATA
Table 38 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 39 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 41 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 42 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 43 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 44 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Free from foods benefit from major rise in consumer health awareness
Gluten-free products see growth, underpinned by increased availability and variety
Tnuva Food Industries benefits from strength in dairy, and strong presence in retail
RECOVERY AND OPPORTUNITIES
New innovative offerings key to attracting interest of consumers
Leading brands react to vegan trend with new innovative brands
Strong growth potential for healthier meat alternatives
CATEGORY DATA
Table 45 Sales of Free From by Category: Value 2015-2020
Table 46 Sales of Free From by Category: % Value Growth 2015-2020
Table 47 NBO Company Shares of Free From: % Value 2016-2020
Table 48 LBN Brand Shares of Free From: % Value 2017-2020
Table 49 Distribution of Free From by Format: % Value 2015-2020
Table 50 Forecast Sales of Free From by Category: Value 2020-2025
Table 51 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Shift towards functional ingredients further fuelled by concerns over COVID-19
Sales boosted by desire to maximise sporting performance
Strauss Group leverages strong marketing and new launches to lead sales
RECOVERY AND OPPORTUNITIES
Public health concerns to continue fuelling demand for functionals foods
Leading brands react to demand for higher protein and convenience
Marketing key to giving fortified products a more desirable image
CATEGORY DATA
Table 52 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 53 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 55 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 56 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 57 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 58 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 59 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 60 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Low sugar trend boosts interest in naturally healthy packaged food
Growing interest in NH high-fibre bread continues to drive expansion
Leading brands reacting to cater to new developing consumer trends
RECOVERY AND OPPORTUNITIES
Vilification of sugar to continue to drive interest in naturally healthy packaged food
Demand for convenience and portion control supporting demand for cereal bars
Growing interest in origin and production techniques within olive oil
CATEGORY DATA
Table 63 Sales of NH Packaged Food by Category: Value 2015-2020
Table 64 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 65 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 66 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 67 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 68 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Food quality concerns further fuelled by COVID-19 pandemic
High prices and low consumer awareness continue to limit growth
Strong distribution and wide product variety key to success of leading players
RECOVERY AND OPPORTUNITIES
Economic recovery and growing health concerns to further drive sales
Increased distribution key to expanding consumer base for organic
Parents prepared to spend more on quality nutrition for their children
CATEGORY DATA
Table 70 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 71 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 72 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 73 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 74 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 75 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 76 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales boosted by rise in consumer health awareness in response to COVID-19
Rising sports participation driving sales of FF sports drinks and protein powders
Leading brands facing growing competition from smaller innovative players
RECOVERY AND OPPORTUNITIES
Sales boosted by rise in consumer health awareness in response to COVID-19
Rising sports participation driving sales of FF sports drinks and protein powders
Leading brands facing growing competition from smaller innovative players
CATEGORY DATA
Table 77 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 78 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 79 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 80 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 81 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 82 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 83 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 84 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
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