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Rtds in Hungary

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Report Code : 426606
Industry : Agriculture, Food and Beverages
Published On : Sep 2020
Pages : 33
Publisher : Euromonitor International
Format:

RTDs recorded its first positive total volume growth performance of the review period in 2019, largely due to the accelerated development of wine-based RTDs in the off-trade channel. While spirit-based RTDs continued to dominate sales, volume growth potential in this category was limited by higher taxation, which strongly increased prices of spirits. Nonetheless, as purchasing power increased for many consumers, spirit-based RTDs saw only a marginal drop in total volume sales in 2019, after stro...

Euromonitor International's RTDs in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Rtds in Hungary 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Expansion of wine-based range and innovation boost RTDs overall performance in 2019 
New formats increase appeal of RTDs among young, trendy consumers 
New and innovative launches and wider distribution increase pressure on a strong leading player 
2020 AND BEYOND 
COVID-19 impact 
Affected products within RTDs 
Recovery and opportunities 
CATEGORY DATA 
Table 1 Sales of RTDs by Category: Total Volume 2014-2019 
Table 2 Sales of RTDs by Category: Total Value 2014-2019 
Table 3 Sales of RTDs by Category: % Total Volume Growth 2014-2019 
Table 4 Sales of RTDs by Category: % Total Value Growth 2014-2019 
Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 GBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 10 	NBO Company Shares of RTDs: % Total Volume 2015-2019 
Table 11 	LBN Brand Shares of RTDs: % Total Volume 2016-2019 
Table 12 	Forecast Sales of RTDs by Category: Total Volume 2019-2024 
Table 13 	Forecast Sales of RTDs by Category: Total Value 2019-2024 
Table 14 	Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024 
Table 15 	Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
Increasingly sophisticated product offer and demand accelerate the premiumisation trend in alcoholic drinks 
International players invest in production, distribution, novelties and marketing and promotions to dictate the shape of alcoholic drinks development 
Robust consumer base set to hasten return to positive growth although a short-term slowdown or reversal of the premiumisation trend is anticipated 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 16         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 25 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 26 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 27 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 28 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 29 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 30 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 31 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 32 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
SOURCES 
Summary 2 Research Sources

2023-2028 Global and Regional Alcoholic Ready-To-Drink (RTDs)/High Strength Premixes Industry Status and Prospects Professional Market Research Report Standard Version

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