Retailing in Hong Kong, China

Retailing in Hong Kong, China
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Retailers scramble to boost their online presence
Experiential shopping grows in prominence
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
China National Day (also known as Golden Week)
Christmas and New Year
Chinese New Year (Spring Festival)
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
With consumers making fewer grocery shopping trips due to COVID-19, convenience stores lose out to supermarkets
7-Eleven owner Dairy Farm International Holdings Ltd launches its own CRM programme
Convenience stores alter their product mix in response to pandemic
RECOVERY AND OPPORTUNITIES
Post-pandemic retail landscape will see demand shift back from supermarkets to convenience stores
Increased working from home would lead to a permanent reduction in on-the-go consumption
Downsizing trend will run out of steam if rents continue to decline
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
2020 IMPACT
2020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives a surge in supermarket sales, as worried consumers stock up on essentials
Discounting and promotional activity evaporates
Leaders AS Watson Group and Dairy Farm International Holdings Ltd the biggest beneficiaries from demand surge
RECOVERY AND OPPORTUNITIES
Supermarkets will suffer a post-pandemic hangover, as some sales shift back to convenience stores
Dairy Farm International Holdings Ltd's OEM strategy will be tested by recovery in consumer confidence
Supermarket chains will seek to gain an edge through enhanced customer service
CHANNEL DATA
Table 80 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Supermarkets GBO Company Shares: % Value 2016-2020
Table 83 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 84 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 85 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 86 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Location in residential areas proves to be a major advantage during pandemic
Speciality snack shops lose out to supermarkets and mini-supermarkets, due in part to a decline in on-the-go consumption
Bakeries see decline in retail value sales due
RECOVERY AND OPPORTUNITIES
Post-pandemic rebound in on-the-go consumption will buoy independent grocery retailers
Speciality snack shops will be the biggest winners from a return to normality
Directly sourcing will make traditional grocery retailers more competitive with supermarkets and convenience stores
CHANNEL DATA
Table 88 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 91 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 92 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 93 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 94 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Collapse in tourism leads many brands to close stores
Economic impact of COVID-19 led consumers to curb their discretionary spending
Heavy discounting lures back some consumers
RECOVERY AND OPPORTUNITIES
Apparel and footwear specialist retailers will pay more attention to local consumers
With some brands experimenting with livestreaming, e-commerce is set to grow in importance
Sustainability will rise up the agenda
CHANNEL DATA
Table 96 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 99 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 100 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 102 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 exacerbates decline in retail current value sales of electronics and appliance specialist retailers
Larger electronics and appliances specialist retailers suffer disproportionately due to their dependence on tourists
E-commerce is not just for the big boys
RECOVERY AND OPPORTUNITIES
Post-pandemic recovery will be weak, as e-commerce will continue to grow in importance
If you can't beat them, join them
Larger retailers roll out loyalty programmes in an effort to lure local consumers
CHANNEL DATA
Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 107 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 108 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Collapse of tourism leads to sharp decline in retail current value sales of health and beauty specialist retailers
Independent retailers particularly hard hit
Strong demand for vitamins and dietary supplements provides a fillip
RECOVERY AND OPPORTUNITIES
Tourism rebound will drive strong post-pandemic recovery
More bricks-and-mortar players will embrace omnichannel retail
Retailers turn to livestreaming to fill the gap left by tourism
CHANNEL DATA
Table 112 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 114 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 115 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 116 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 117 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 118 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 120 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 122 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic hits furniture sales particularly hard, as consumers postpone purchases of big-ticket items
Home improvement sales proved to be somewhat more resilient, as homebound consumers turn to DIY
Gardening stores fared best of all, as consumers had more time to devote to this relatively inexpensive hobby
RECOVERY AND OPPORTUNITIES
Post-pandemic economic recovery will buoy demand for big-ticket items, particularly in home furnishings
With living spaces getting smaller, younger consumers increasingly want furniture that is versatile
Retailers will increasingly seek to cater to a heightened desire among millennials to display their individuality
CHANNEL DATA
Table 124 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 126 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 127 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 128 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 129 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 130 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 132 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 134 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 135 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
With COVID-19 coming hot on the heels of political protests, department store sales go from bad to worse
Luxury department stores particularly hard hit by decline in tourism
Players leverage loyalty schemes and special offers in an effort to lure back consumers
RECOVERY AND OPPORTUNITIES
Sales events and loyalty programmes will continue to shift online
Variety stores will pose a growing threat to department stores
Deepening Japanophilia will boost the fortunes of Japanese department stores
CHANNEL DATA
Table 136 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 137 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 138 Department Stores GBO Company Shares: % Value 2016-2020
Table 139 Department Stores GBN Brand Shares: % Value 2017-2020
Table 140 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 141 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 142 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 143 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Variety stores prove resilient in the face of COVID-19, due in large part to their focus on low-cost products
Japanese banner Don Don Donki captures that hearts of Hong Kong consumers
Variety stores with a focus on household products perform particularly well
RECOVERY AND OPPORTUNITIES
Steady stream of new store openings will help to drive growth in variety store sales
Variety stores will have to boost their online presence to protect their retail value share
Variety stores will re-orient their product mix towards local consumers and away from tourists
CHANNEL DATA
Table 144 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 145 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 146 Variety Stores GBO Company Shares: % Value 2016-2020
Table 147 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 148 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 149 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 150 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
2020 IMPACT
KEY DATA FINDINGS
2020 IMPACT
The pandemic led more consumers to shut the door on direct selling
Companies selling health and wellness products fare relatively well, as consumers seek to boost their immune systems
Players turn to Zoom to boost sales and recruitment
RECOVERY AND OPPORTUNITIES
Pandemic fears will remain a drag on sales
Strong potential for weight management
Direct sellers see Hong Kong as the gateway to Asia
CHANNEL DATA
Table 152 Direct Selling by Category: Value 2015-2020
Table 153 Direct Selling by Category: % Value Growth 2015-2020
Table 154 Direct Selling GBO Company Shares: % Value 2016-2020
Table 155 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 156 Direct Selling Forecasts by Category: Value 2020-2025
Table 157 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Vending demand is undermined by consumers spending more time at home
Vending machines operators seek to leverage the pandemic
Battered by COVID-19, consumer foodservice looks to vending to boost sales
RECOVERY AND OPPORTUNITIES
Smart vending machines will help boost sales
Unmanned stores will proliferate
Vending operators will increasingly look beyond sweet and savoury snacks and carbonated drinks
CHANNEL DATA
Table 158 Vending by Category: Value 2015-2020
Table 159 Vending by Category: % Value Growth 2015-2020
Table 160 Vending GBO Company Shares: % Value 2016-2020
Table 161 Vending GBN Brand Shares: % Value 2017-2020
Table 162 Vending Forecasts by Category: Value 2020-2025
Table 163 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 fuels boom in online retail
Brands scramble to launch online sales
Citing "fierce competition," Yahoo! Hong Kong closes its peer-to-peer auction website
RECOVERY AND OPPORTUNITIES
Free delivery and easier returns to entice consumers
Wide adoption of digital payments will facilitate e-commerce growth
E-commerce will be increasingly social
CHANNEL DATA
Table 164 E-Commerce by Channel and Category: Value 2015-2020
Table 165 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 166 E-Commerce GBO Company Shares: % Value 2016-2020
Table 167 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 168 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 169 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mobile commerce is playing a growing role in e-commerce
It is now easier than ever for small businesses to go online
Octopus smart card can now be used with Apple Pay
RECOVERY AND OPPORTUNITIES
5G will provide an additional boost to mobile e-commerce growth
Social media will act as a conduit for e-commerce
Virtually try before you buy
CHANNEL DATA
Table 170 Mobile E-Commerce: Value 2015-2020
Table 171 Mobile E-Commerce: % Value Growth 2015-2020
Table 172 Mobile E-Commerce Forecasts: Value 2020-2025
Table 173 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Fearing contagion, some older shoppers turn to e-commerce for their grocery shopping
Delivery services like Deliveroo and Foodpanda grow in importance
Locked-down consumers seek out treats like oysters and sashimi
RECOVERY AND OPPORTUNITIES
Health and wellness trend will drive demand for packaged cooking kits
Food and drink brands will increasingly seek to cut out intermediaries
Bulk buying will be more accessible online, but will consumers find space to put it all?
CHANNEL DATA
Table 174 Food and Drink E-Commerce: Value 2015-2020
Table 175 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 176 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 177 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Eclipsed by e-commerce, home shopping is in long-term decline
Lockdown provides modest support for demand
Some demand for medical equipment and consumer health products, particularly from older consumers
RECOVERY AND OPPORTUNITIES
Homeshopping will continue to decline, as younger consumers have little interest in it
Livestreaming represents an additional threat
TVB is not ready to give up on homeshopping yet
CHANNEL DATA
Table 178 Homeshopping by Category: Value 2015-2020
Table 179 Homeshopping by Category: % Value Growth 2015-2020
Table 180 Homeshopping Forecasts by Category: Value 2020-2025
Table 181 Homeshopping Forecasts by Category: % Value Growth 2020-2025