Alcoholic Drinks in Hong Kong, China

Alcoholic Drinks in Hong Kong, China 

Euromonitor International 

June 2022


List Of Contents And Tables 


ALCOHOLIC DRINKS IN HONG KONG, CHINA 

EXECUTIVE SUMMARY 

Alcoholic drinks in 2021: The big picture 

2021 key trends 

Competitive landscape 

Retailing developments 

On-trade vs off-trade split 

What next for alcoholic drinks? 

MARKET BACKGROUND 

Legislation 

Legal purchasing age and legal drinking age 

Drink driving 

Advertising 

Smoking ban 

Opening hours 

On-trade establishments 

Table 1         Number of On-trade Establishments by Type 2015-2021 

TAXATION AND DUTY LEVIES 

Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2021 

OPERATING ENVIRONMENT 

Contraband/parallel trade 

Duty free 

Cross-border/private imports 

KEY NEW PRODUCT LAUNCHES 

Outlook 

MARKET INDICATORS 

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021 

MARKET DATA 

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 

Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 

Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021 

Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021 

Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021 

Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021 

Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021 

Table 10 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021 

Table 11 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021 

Table 12 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021 

Table 13 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021 

Table 14 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026 

Table 15 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026 

Table 16 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026 

Table 17 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026 

DISCLAIMER 

SOURCES 

Summary 2 Research Sources 

BEER IN HONG KONG, CHINA 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Improving on-trade beer sales combined with a strong performance from off-trade leads to recovery in total volume terms in 2021 

Consumers seek local flavours 

Health and wellness in the spotlight 

PROSPECTS AND OPPORTUNITIES 

Beer sales to remain strong despite lingering impact of pandemic 

Leading players to retain strong positions in beer 

Non-alcoholic beer set to boom as consumers focus on health 

CATEGORY BACKGROUND 

Lager price band methodology 

Summary 3       Lager by Price Band 2021 

Table 18         Number of Breweries 2016-2021 

CATEGORY DATA 

Table 19 Sales of Beer by Category: Total Volume 2016-2021 

Table 20 Sales of Beer by Category: Total Value 2016-2021 

Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021 

Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021 

Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021 

Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021 

Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 27 	Sales of Beer by Craft vs Standard 2016-2021 

Table 28 	GBO Company Shares of Beer: % Total Volume 2017-2021 

Table 29 	NBO Company Shares of Beer: % Total Volume 2017-2021 

Table 30 	LBN Brand Shares of Beer: % Total Volume 2018-2021 

Table 31 	Forecast Sales of Beer by Category: Total Volume 2021-2026 

Table 32 	Forecast Sales of Beer by Category: Total Value 2021-2026 

Table 33 	Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026 

Table 34 	Forecast Sales of Beer by Category: % Total Value Growth 2021-2026 

WINE IN HONG KONG, CHINA 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Major improvement for local wine consumption as pandemic situation improves 

Traditional drinks specialists and e-commerce drive further off-trade growth 

Sake continues to grow in popularity 

PROSPECTS AND OPPORTUNITIES 

Wine to record slowing demand in 2022 but solid growth expected over forecast period as a whole 

Sustainable wine to be of growing importance to local consumers 

Further growth potential for sake as new brands continue to enter 

CATEGORY DATA 

Table 35 Sales of Wine by Category: Total Volume 2016-2021 

Table 36 Sales of Wine by Category: Total Value 2016-2021 

Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021 

Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021 

Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 

Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 

Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 44 	Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 45 	Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 46 	Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021 

Table 47 	GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 

Table 48 	NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021 

Table 49 	LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021 

Table 50 	GBO Company Shares of Champagne: % Total Volume 2017-2021 

Table 51 	NBO Company Shares of Champagne: % Total Volume 2017-2021 

Table 52 	LBN Brand Shares of Champagne: % Total Volume 2018-2021 

Table 53 	GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 

Table 54 	NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021 

Table 55 	LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021 

Table 56 	GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021 

Table 57 	NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021 

Table 58 	LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021 

Table 59 	Forecast Sales of Wine by Category: Total Volume 2021-2026 

Table 60 	Forecast Sales of Wine by Category: Total Value 2021-2026 

Table 61 	Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026 

Table 62 	Forecast Sales of Wine by Category: % Total Value Growth 2021-2026 

SPIRITS IN HONG KONG, CHINA 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Improving on-trade consumption of spirits in 2021 due to lower impact of pandemic 

Resurgence for cognac as marketing campaigns ramp up 

Resumption of out-of-home consumption as pandemic restrictions are relaxed 

PROSPECTS AND OPPORTUNITIES 

COVID-19 spike in early 2022 a concern for producers, but unlikely to have significant impact 

Non-alcoholic spirits has potential to gain traction in line with rising health and wellness awareness 

Sustainability rapidly becoming a major trend in spirits 

CATEGORY BACKGROUND 

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology 

Summary 4       Benchmark Brands 2021 

CATEGORY DATA 

Table 63 Sales of Spirits by Category: Total Volume 2016-2021 

Table 64 Sales of Spirits by Category: Total Value 2016-2021 

Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021 

Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021 

Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021 

Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021 

Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021 

Table 72 	Sales of White Rum by Price Platform: % Total Volume 2016-2021 

Table 73 	Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021 

Table 74 	Sales of English Gin by Price Platform: % Total Volume 2016-2021 

Table 75 	Sales of Vodka by Price Platform: % Total Volume 2016-2021 

Table 76 	Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021 

Table 77 	GBO Company Shares of Spirits: % Total Volume 2017-2021 

Table 78 	NBO Company Shares of Spirits: % Total Volume 2017-2021 

Table 79 	LBN Brand Shares of Spirits: % Total Volume 2018-2021 

Table 80 	Forecast Sales of Spirits by Category: Total Volume 2021-2026 

Table 81 	Forecast Sales of Spirits by Category: Total Value 2021-2026 

Table 82 	Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026 

Table 83 	Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026 

CIDER/PERRY IN HONG KONG, CHINA 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Demand for cider/perry increases in 2021 as impact of COVID-19 weakens 

Flavour variety expands due to increasing number of imported brands 

Cider/perry increasingly popular with consumers concerned about health and wellness, and sustainability 

PROSPECTS AND OPPORTUNITIES 

Cider/perry growth to remain stable despite surge in virus cases in 2022 

Local/unique flavours can attract younger adults 

Craft cider offers breakthrough potential in line with trends witnessed in craft beer 

CATEGORY DATA 

Table 84 Sales of Cider/Perry: Total Volume 2016-2021 

Table 85 Sales of Cider/Perry: Total Value 2016-2021 

Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021 

Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021 

Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021 

Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021 

Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021 

Table 93 	NBO Company Shares of Cider/Perry: % Total Volume 2017-2021 

Table 94 	LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021 

Table 95 	Forecast Sales of Cider/Perry: Total Volume 2021-2026 

Table 96 	Forecast Sales of Cider/Perry: Total Value 2021-2026 

Table 97 	Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026 

Table 98 	Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026 

RTDS IN HONG KONG, CHINA 

KEY DATA FINDINGS 

2021 DEVELOPMENTS 

Further home consumption and easing of pandemic restrictions for on-trade combine to drive recovery of RTDs 

Unique and seasonal flavoured RTDs most popular with local consumers 

Cocktail bars disrupt the local market 

PROSPECTS AND OPPORTUNITIES 

Further strong demand to continue to be driven by off-trade sales 

Bars likely to further penetrate category as additional revenue source with premium offers 

RTDs to see significant innovation in future 

CATEGORY DATA 

Table 99 Sales of RTDs by Category: Total Volume 2016-2021 

Table 100 Sales of RTDs by Category: Total Value 2016-2021 

Table 101 Sales of RTDs by Category: % Total Volume Growth 2016-2021 

Table 102 Sales of RTDs by Category: % Total Value Growth 2016-2021 

Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021 

Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021 

Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021 

Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021 

Table 107 GBO Company Shares of RTDs: % Total Volume 2017-2021 

Table 108 	NBO Company Shares of RTDs: % Total Volume 2017-2021 

Table 109 	LBN Brand Shares of RTDs: % Total Volume 2018-2021 

Table 110 	Forecast Sales of RTDs by Category: Total Volume 2021-2026 

Table 111 	Forecast Sales of RTDs by Category: Total Value 2021-2026 

Table 112 	Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026 

Table 113 	Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026