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The Global Retail Analytics Market was valued at USD 3.35 billion in 2016 and is projected to reach USD 17.08 billion by 2025, growing at a CAGR of 19.84% from 2017 to 2025.
Retail analytics helps in information gathering and assessment of data across the entire value chain. Retail analytics improves businesses by providing new and faster ways to identify product and channel preferences, understand inventory demands in real time and serve consumers in a better way, increases resonance with the customer, improves stock management, improve decision making, thus ensuring the operation is more flexible and efficient.
1. Market Drivers
1.1 Increasing demand for cloud-based analytics
1.2 Increasing adoption of merging In-store and digital operations
1.3 Increasing internet penetration
1.4 Emergence of machine learning, AI and augmented reality
1.5 Growing usage of data intensive platform and rapid adoption of social media
2. Market Restraints
2.1 Rising consumer preferences
2.2 Lack of technical expertise
2.3 High infrastructure cost
The Global Retail Analytics Market is segmented on the end user, business function, organization size, component, deployment model, application, and region.
1. End User:
2. Business Function:
2.1 Supply Chain
2.4 Store Operation
3. Organization Size:
3.1 Large Enterprises
3.2 Small and Medium Organizations
4. By Component:
4.2.1 Managed services
4.2.2 Professional services
126.96.36.199 Support and training services
188.8.131.52 Implementation and consulting services
5. By Deployment Mode:
6. By Application:
6.1 Customer Management
6.2 Merchandising Analysis
6.3 Inventory Analysis
6.4 Pricing Analysis
6.5 Performance Analysis
6.6 Yield Analysis
7. By Region:
7.1 North America (U.S., Canada, Mexico)
7.2 Europe (Germany, UK, France, Rest of Europe)
7.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
7.4 Latin America (Brazil, Argentina, Rest of Latin America)
7.5 Middle East & Africa
The major players in the market are as follows:
1. Fujitsu Limited
2. Microstrategy Incorporated
3. Information Builders
4. Microsoft Corporation
5. 1010data, Inc.
6. Oracle Corporation
7. Angoss Software Corporation
8. SAP SE
9. Manthan Software Services Pvt. Ltd.
10. SAS Institute Inc.
11. Bridgei2i Analytics Solutions Private Limited
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Retail Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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