Global Proximity Marketing Market Size and Forecast to 2025

At Verified Market Intelligence, we provide a market study that encompasses both qualitative and quantitative assessments of latest trends for the market segmentations classified by our analysts. According to Verified Market Intelligence, the Global Proximity Marketing Market was valued at USD 14.87 billion in 2017 and is projected to reach USD 113.84 billion by 2025, growing at a CAGR of 29.0% from 2018 to 2025.
The proximity marketing has brought an era of wireless networking in action as it facilitates to establish a network wherein individuals can have an access to any kind of information. Proximity marketing attracts customers as it establishes a network between the professional and customers as it provides them with necessary information available to facilitate a convenient purchase. Proximity marketing also reduces the economic pressure and builds automated fundamental marketing strategies.
Growing adoption of smartphones and proximity marketing facilitating the use of spatial data and analytical tool is driving the market. Apart from this, lack of awareness among the end users might hamper the overall market at a global status as it is a newly developed domain to ensure customer convenience.
The "Global Proximity Marketing Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Qualcomm, Microsoft Corporation, Zebra Technologies Corporation, Apple Inc., Google Inc., Scanbuy Inc., Proxama Plc, Roximity Inc., Bluvision, Inc., Unacast Inc., Estimote Inc., Shopkick, Swirl Networks Inc., Inmarket Llc. Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis.
As a part of market estimation, the study also comprises a list of tables and figures for the "Global Proximity Marketing Market" which focuses on the constructive knowledge essential for companies or individuals interested in the market study report. As a part of market segmentation, our study exhibits a market analysis on the basis of type, industry application and geography.
On the basis of type, the Global Proximity Marketing Market can be categorized into four sections; location, technology, component, and application. This market study analyses the industry for proximity marketing based on these divisions. The proximity marketing locations are divided into indoor proximity marketing and outdoor proximity marketing. The industry is then sectioned by technology which includes WI-FI, blue beacons, near field communication, GPS Geofencing and others. The industry is also divided into component which includes hardware, software and service as well as by application which includes retail and e-commerce, healthcare, infrastructural, banking, financial services and insurance and others. In terms of geography, Asia Pacific accounts for the fastest growing market due to the presence of numerous developing countries in this region along with their emerging markets. The Chinese market has a major share in this region.
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 PRODUCT AND MARKET DEFINITION 13
1.2 MARKET SCOPE 14
1.3 ASSUMPTIONS 15
2 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE 16
2.1 DATA MINING 16
2.2 SECONDARY RESEARCH 16
2.3 PRIMARY RESEARCH 16
2.4 SUBJECT MATTER EXPERT ADVICE 16
2.5 QUALITY CHECK 17
2.6 FINAL REVIEW 17
2.7 DATA TRIANGULATION 17
2.8 BOTTOM-UP APPROACH 18
2.9 TOP DOWN APPROACH 18
2.10 RESEARCH FLOW 19
2.11 DATA SOURCES 19
3 EXECUTIVE SUMMARY 20
3.1 MARKET OVERVIEW 20
4 MARKET OUTLOOK 24
4.1 GLOBAL MARKET FOR PROXIMITY MARKETING OUTLOOK 24
4.2 MARKET DRIVERS 25
4.2.1 INCREASED FOCUS ON BUSINESS INTELLIGENCE (BI) AND RISING MARKET COMPETITIVENESS 25
4.2.2 GROWING ADOPTION OF SMARTPHONES AND PROXIMITY TECHNOLOGY 26
4.2.3 INCREASING TECHNOLOGICAL ADVANCEMENTS IN LOCATION-BASED SERVICES 26
4.2.4 INCREASED USE OF BEACONS AND GROWING AVAILABILITY OF SPATIAL DATA AND ANALYTICAL TOOLS 26
4.3 MARKET RESTRAINTS 27
4.3.1 CONCERNS REGARDING SECURITY & PRIVACY 27
4.3.2 LOW AWARENESS AMONG END USERS AND LACK OF EXPERT WORKFORCE 27
4.4 MARKET OPPORTUNITIES 28
4.4.1 RISING DEMAND FOR INTERNET OF THINGS (IOT) AND EMERGENCE OF THE CLOUD PLATFORM 28
4.4.2 HIGH DEMAND FOR MOBILE COMPUTING AND TRENDING SOCIAL MEDIA 29
4.5 MARKET CHELLANGES 29
4.5.1 CHALLENGES IN UNDERSTANDING CONSUMER BEHAVIOR 29
5 PREMIUM INSIGHTS 30
5.1 OPPORTUNITIES IN THE MARKET FOR PROXIMITY MARKETING 30
5.2 GLOBAL MARKET SPLIT 31
5.3 COUNTRY CAGRS, 2018 - 2025 32
6 INDUSTRY TRENDS 33
6.1 VALUE CHAIN ANALYSIS 33
6.2 PORTER'S FIVE FORCE ANALYSIS 34
7 MARKET, BY LOCATION 35
7.1 OVERVIEW 35
7.2 INDOOR PROXIMITY MARKETING 36
7.3 OUTDOOR PROXIMITY MARKETING 37
8 MARKET, BY TECHNOLOGY 38
8.1 OVERVIEW 38
8.2 WI-FI 39
8.3 BLE BEACONS 39
8.4 NEAR FIELD COMMUNICATION (NFC) 40
8.5 GPS GEOFENCING 40
8.6 OTHERS 41
9 MARKET, BY COMPONENT 42
9.1 OVERVIEW 42
9.2 HARDWARE 43
9.2.1 HARDWARE MARKET, BY SUB-SEGMENT 43
9.3 SOFTWARE 44
9.3.1 SOFTWARE MARKET, BY SUB-SEGMENT 44
9.4 SERVICE 45
9.4.1 SERVICE MARKET, BY SUB-SEGMENT 45
10 MARKET, BY APPLICATION 46
10.1 OVERVIEW 46
10.2 RETAIL AND E-COMMERCE 47
10.3 HEALTHCARE 47
10.4 INFRASTRUCTURAL 48
10.4.1 INFRASTRUCTURAL MARKET, BY SUB-SEGMENT 48
10.5 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 49
10.6 OTHER APPLICATIONS 49
11 MARKET, BY GEOGRAPHY 50
11.1 OVERVIEW 50
11.2 NORTH AMERICA 52
11.2.1 U.S. 56
11.2.2 CANADA 58
11.2.3 MEXICO 60
11.3 EUROPE 62
11.3.1 GERMANY 66
11.3.2 UK 68
11.3.3 FRANCE 70
11.4 ASIA PACIFIC 72
11.4.1 CHINA 76
11.4.2 JAPAN 78
11.4.3 INDIA 80
11.4.4 SOUTH KOREA 82
11.5 LATIN AMERICA 84
11.5.1 BRAZIL 88
11.6 REST OF THE WORLD 90
11.6.1 MIDDLE EAST 90
11.6.2 AFRICA 92
12 COMPETITIVE LANDSCAPE 94
12.1 OVERVIEW 94
12.2 MARKET ANALYSIS 94
12.3 COMPETITIVE SCENARIO 94
13 COMPANY PROFILES 96
13.1 QUALCOMM 96
13.1.1 COMPANY OVERVIEW 96
13.1.2 QUALCOMM: KEY FACTS 96
13.1.3 FINANCIAL PERFORMANCE 97
13.1.4 PRODUCT BENCHMARKING 97
13.1.5 SWOT ANALYSIS 97
13.2 MICROSOFT CORPORATION 98
13.2.1 COMPANY OVERVIEW 98
13.2.2 MICROSOFT CORPORATION.: KEY FACTS 99
13.2.3 FINANCIAL PERFORMANCE 99
13.2.4 SWOT ANALYSIS 99
13.3 ZEBRA TECHNOLOGIES CORPORATION 100
13.3.1 COMPANY OVERVIEW 100
13.3.2 ZEBRA TECHNOLOGIES CORPORATION: KEY FACTS 100
13.3.3 FINANCIAL PERFORMANCE 101
13.3.4 PRODUCT BENCHMARKING 101
13.4 APPLE INC. 102
13.4.1 COMPANY OVERVIEW 102
13.4.2 APPLE INC.: KEY FACTS 102
13.4.3 FINANCIAL PERFORMANCE 103
13.4.4 PRODUCT BENCHMARKING 103
13.5 GOOGLE INC. 104
13.5.1 COMPANY OVERVIEW 104
13.5.2 GOOGLE INC.: KEY FACTS 104
13.5.3 FINANCIAL PERFORMANCE 105
13.5.4 PRODUCT BENCHMARKING 105
13.6 SCANBUY INC. 106
13.6.1 COMPANY OVERVIEW 106
13.6.2 SCANBUY INC.: KEY FACTS 107
13.6.3 PRODUCT BENCHMARKING 107
13.7 PROXAMA PLC 108
13.7.1 COMPANY OVERVIEW 108
13.7.2 PROXAMA PLC: KEY FACTS 109
13.7.3 PRODUCT BENCHMARKING 109
13.8 ROXIMITY INC. 110
13.8.1 COMPANY OVERVIEW 110
13.8.2 ROXIMITY INC.: KEY FACTS 110
13.8.3 PRODUCT BENCHMARKING 111
13.9 BLUVISION, INC. 112
13.9.1 COMPANY OVERVIEW 112
13.9.2 BLUVISION INC.: KEY FACTS 112
13.9.3 PRODUCT BENCHMARKING 113
13.10 UNACAST INC. 114
13.10.1 COMPANY OVERVIEW 114
13.10.2 UNACAST INC.: KEY FACTS 114
13.10.3 PRODUCT BENCHMARKING 114
13.11 ESTIMOTE INC. 115
13.11.1 COMPANY OVERVIEW 115
13.11.2 ESTIMOTE INC.: KEY FACTS 115
13.11.3 PRODUCT BENCHMARKING 115
13.12 SHOPKICK 116
13.12.1 COMPANY OVERVIEW 116
13.12.2 SHOPKICK: KEY FACTS 116
13.12.3 PRODUCT BENCHMARKING 116
13.13 SWIRL NETWORKS INC. 117
13.13.1 COMPANY OVERVIEW 117
13.13.2 SWIRL NETWORKS INC.: KEY FACTS 117
13.13.3 PRODUCT BENCHMARKING 117
13.14 INMARKET LLC 118
13.14.1 COMPANY OVERVIEW 118
13.14.2 INMARKET LLC.: KEY FACTS 118
13.14.3 PRODUCT BENCHMARKING 118

LIST OF TABLES
TABLE 1 GLOBAL MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 36
TABLE 2 GLOBAL MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 39
TABLE 3 GLOBAL MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 43
TABLE 4 GLOBAL HARDWARE MARKET FOR PROXIMITY MARKETING, BY SUB-SEGMENT, 2012 - 2025 (USD BILLION) 43
TABLE 5 GLOBAL SOFTWARE MARKET FOR PROXIMITY MARKETING, BY SUB-SEGMENT, 2012 - 2025 (USD BILLION) 44
TABLE 6 GLOBAL SERVICE MARKET FOR PROXIMITY MARKETING, BY SUB-SEGMENT, 2012 - 2025 (USD BILLION) 45
TABLE 7 GLOBAL MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 47
TABLE 8 GLOBAL INFRASTRUCTURAL MARKET, BY SUB-SEGMENT, 2012 - 2025 (USD BILLION) 48
TABLE 9 GLOBAL MARKET FOR PROXIMITY MARKETING, BY GEOGRAPHY, 2012 - 2025 (USD BILLION) 51
TABLE 10 NORTH AMERICA MARKET FOR PROXIMITY MARKETING, BY COUNTRY, 2012 - 2025 (USD BILLION) 53
TABLE 11 NORTH AMERICA MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 54
TABLE 12 NORTH AMERICA MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 54
TABLE 13 NORTH AMERICA MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 55
TABLE 14 NORTH AMERICA MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 55
TABLE 15 U.S. MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 56
TABLE 16 U.S. MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 56
TABLE 17 U.S. MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 57
TABLE 18 U.S. MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 57
TABLE 19 CANADA MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 58
TABLE 20 CANADA MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 58
TABLE 21 CANADA MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 59
TABLE 22 CANADA MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 59
TABLE 23 MEXICO MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 60
TABLE 24 MEXICO MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 60
TABLE 25 MEXICO MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 61
TABLE 26 MEXICO MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 61
TABLE 27 EUROPE MARKET FOR PROXIMITY MARKETING, BY COUNTRY, 2012 - 2025 (USD BILLION) 63
TABLE 28 EUROPE MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 64
TABLE 29 EUROPE MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 64
TABLE 30 EUROPE MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 65
TABLE 31 EUROPE MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 65
TABLE 32 GERMANY MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 66
TABLE 33 GERMANY MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 66
TABLE 34 GERMANY MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 67
TABLE 35 GERMANY MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 67
TABLE 36 UK MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 68
TABLE 37 UK MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 68
TABLE 38 UK MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 69
TABLE 39 UK MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 69
TABLE 40 FRANCE MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 70
TABLE 41 FRANCE MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 70
TABLE 42 FRANCE MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 71
TABLE 43 FRANCE MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 71
TABLE 44 ASIA PACIFIC MARKET FOR PROXIMITY MARKETING, BY COUNTRY, 2012 - 2025 (USD BILLION) 73
TABLE 45 ASIA PACIFIC MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 73
TABLE 46 ASIA PACIFIC MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 74
TABLE 47 ASIA PACIFIC MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 75
TABLE 48 ASIA PACIFIC MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 75
TABLE 49 CHINA MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 76
TABLE 50 CHINA MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 76
TABLE 51 CHINA MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 77
TABLE 52 CHINA MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 77
TABLE 53 JAPAN MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 78
TABLE 54 JAPAN MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 78
TABLE 55 JAPAN MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 79
TABLE 56 JAPAN MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 79
TABLE 57 INDIA MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 80
TABLE 58 INDIA MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 80
TABLE 59 INDIA MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 81
TABLE 60 INDIA MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 81
TABLE 61 SOUTH KOREA MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 82
TABLE 62 SOUTH KOREA MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 82
TABLE 63 SOUTH KOREA MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 83
TABLE 64 SOUTH KOREA MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 83
TABLE 65 LATIN AMERICA MARKET FOR PROXIMITY MARKETING, BY COUNTRY, 2012 - 2025 (USD BILLION) 85
TABLE 66 LATIN AMERICA MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 85
TABLE 67 LATIN AMERICA MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 86
TABLE 68 LATIN AMERICA MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 86
TABLE 69 LATIN AMERICA MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 87
TABLE 70 BRAZIL MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 88
TABLE 71 BRAZIL MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 88
TABLE 72 BRAZIL MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 89
TABLE 73 BRAZIL MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 89
TABLE 74 MIDDLE EAST MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 90
TABLE 75 MIDDLE EAST MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 90
TABLE 76 MIDDLE EAST MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 91
TABLE 77 MIDDLE EAST MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 91
TABLE 78 AFRICA MARKET FOR PROXIMITY MARKETING, BY LOCATION, 2012 - 2025 (USD BILLION) 92
TABLE 79 AFRICA MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY, 2012 - 2025 (USD BILLION) 92
TABLE 80 AFRICA MARKET FOR PROXIMITY MARKETING, BY COMPONENT, 2012 - 2025 (USD BILLION) 93
TABLE 81 AFRICA MARKET FOR PROXIMITY MARKETING, BY APPLICATION, 2012 - 2025 (USD BILLION) 93
TABLE 82 QUALCOMM: KEY FACTS 96
TABLE 83 QUALCOMM : FINANCIAL PERFORMANCE 97
TABLE 84 QUALCOMM : PRODUCT BENCHMARKING 97
TABLE 85 MICROSOFT CORPORATION.: KEY FACTS 99
TABLE 86 MICROSOFT CORPORATION.: FINANCIAL PERFORMANCE 99
TABLE 87 ZEBRA TECHNOLOGIES CORPORATION: KEY FACTS 100
TABLE 88 ZEBRA TECHNOLOGIES CORPORATION: FINANCIAL PERFORMANCE 101
TABLE 89 ZEBRA TECHNOLOGIES CORPORATION: PRODUCT BENCHMARKING 101
TABLE 90 APPLE INC.: KEY FACTS 102
TABLE 91 APPLE INC.: FINANCIAL PERFORMANCE 103
TABLE 92 APPLE INC.: PRODUCT BENCHMARKING 103
TABLE 93 GOOGLE INC.: KEY FACTS 104
TABLE 94 GOOGLE INC.: FINANCIAL PERFORMANCE 105
TABLE 95 GOOGLE INC.: PRODUCT BENCHMARKING 105
TABLE 96 SCANBUY INC.: KEY FACTS 107
TABLE 97 SCANBUY INC.: PRODUCT BENCHMARKING 107
TABLE 98 PROXAMA PLC: KEY FACTS 109
TABLE 99 PROXAMA PLC: PRODUCT BENCHMARKING 109
TABLE 100 ROXIMITY INC.: KEY FACTS 110
TABLE 101 ROXIMITY INC.: PRODUCT BENCHMARKING 111
TABLE 102 BLUVISION INC: KEY FACTS 112
TABLE 103 BLUVISION INC.: PRODUCT BENCHMARKING 113
TABLE 104 UNACAST INC.: KEY FACTS 114
TABLE 105 UNACAST INC.: PRODUCT BENCHMARKING 114
TABLE 106 ESTIMOTE INC.: KEY FACTS 115
TABLE 107 ESTIMOTE INC.: PRODUCT BENCHMARKING 115
TABLE 108 SHOPKICK: KEY FACTS 116
TABLE 109 SHOPKICK: PRODUCT BENCHMARKING 116
TABLE 110 SWIRL NETWORKS INC.: KEY FACTS 117
TABLE 111 SWIRL NETWORKS INC.: PRODUCT BENCHMARKING 117
TABLE 112 INMARKET LLC: KEY FACTS 118
TABLE 113 INMARKET LLC: PRODUCT BENCHMARKING 118

LIST OF FIGURES

FIGURE 1 GLOBAL MARKET FOR PROXIMITY MARKETING SEGMENTATION 14
FIGURE 2 DATA TRIANGULATION 17
FIGURE 3 MARKET RESEARCH FLOW 19
FIGURE 4 DATA SOURCES 19
FIGURE 5 GLOBAL MARKET FOR PROXIMITY MARKETING OVERVIEW 20
FIGURE 6 GLOBAL MARKET FOR PROXIMITY MARKETING GEOGRAPHICAL ANALYSIS, 2017 21
FIGURE 7 GLOBAL MARKET FOR PROXIMITY MARKETING, BY LOCATION (2017 VS 2025) 22
FIGURE 8 GLOBAL MARKET FOR PROXIMITY MARKETING, BY TECHNOLOGY (2017 VS 2025) 23
FIGURE 9 GLOBAL MARKET FOR PROXIMITY MARKETING OUTLOOK 24
FIGURE 10 MARKET DRIVERS 25
FIGURE 11 MARKET RESTRAINTS 27
FIGURE 12 MARKET OPPORTUNITIES 28
FIGURE 13 OPPORTUNITIES IN THE MARKET FOR PROXIMITY MARKETING 30
FIGURE 14 NORTH AMERICA DOMINATED THE MARKET IN 2017 31
FIGURE 15 CAGR BY COUNTRY, 2018 - 2025 32
FIGURE 16 VALUE CHAIN ANALYSIS 33
FIGURE 17 PORTER'S FIVE FORCE ANALYSIS 34
FIGURE 18 GLOBAL MARKET FOR PROXIMITY MARKETING, BY LOCATION 35
FIGURE 19 GLOBAL MARKET FOR PROXIMITY MARKETING SHARE, BY TECHNOLOGY 38
FIGURE 20 GLOBAL MARKET FOR PROXIMITY MARKETING, BY COMPONENT 42
FIGURE 21 GLOBAL MARKET FOR PROXIMITY MARKETING, BY APPLICATION 46
FIGURE 22 GLOBAL MARKET FOR PROXIMITY MARKETING, BY GEOGRAPHY, 2012 - 2025 (USD BILLION) 51
FIGURE 23 NORTH AMERICA MARKET SNAPSHOT 52
FIGURE 24 NORTH AMERICA MARKET FOR PROXIMITY MARKETING SHARE, BY COUNTRY, 2017 53
FIGURE 25 EUROPE MARKET SNAPSHOT 62
FIGURE 26 EUROPE MARKET FOR PROXIMITY MARKETING, BY COUNTRY, 2017 63
FIGURE 27 ASIA PACIFIC MARKET FOR PROXIMITY MARKETING, BY COUNTRY, 2017 72
FIGURE 28 ASIA PACIFIC MARKET FOR PROXIMITY MARKETING, BY COUNTRY, 2017 73
FIGURE 29 LATIN AMERICA MARKET SNAPSHOT 84
FIGURE 30 LATIN AMERICA MARKET FOR PROXIMITY MARKETING, BY COUNTRY, 2017 85
FIGURE 31 KEY DEVELOPMENT STRATEGIES BY PLAYERS, 2012 - 2017 (%) 94
FIGURE 32 QUALCOMM: SWOT ANALYSIS 97
FIGURE 33 MICROSOFT CORPORATION: SWOT ANALYSIS 99

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