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The Global Premium A2P and P2A Messaging Market was valued at USD 55.86 billion in 2016 and is projected to reach USD 91.37 billion by 2025, growing at a CAGR of 5.62% from 2017 to 2025.
A2P messaging indicates application-to-person messaging and P2A messaging is person-to-application messaging. In this ever changing world of communication technology, these two technologies are adopted because of secure, reliable, and cost effective communication. The uses of A2P messaging are bulk message, notifications, alerts, and mobile contextual marketing.
1. Market Drivers
1.1 Increasing Mobile Marketing
1.2 Growing Revenues for Mobile Network Providers
1.3 No Data Connectivity Required
1.4 Increasing Number of Mobile Subscribers
1.5 Increasing Mobile Banking Services
2. Market Restraints
2.1 Increasing Phishing, Malware, Mobile Messaging Spam
The Global Premium A2P and P2A Messaging Market is segmented on the basis of messaging platform, traffic, application, vertical, and region.
1. By Messaging Platform:
1.1 Traditional and Managed Messaging Platform
1.2 Cloud API Messaging Platform
2. By Traffic:
3. By Application:
3.1 Interactive Messages
3.2 Inquiry and Search Related Services
3.3 Voting and Entertainment
3.4 Authentication Services
3.5 Notifications and Alerts
3.6 CRM Services
3.7 Promotional and Marketing Services,
3.8 Pushed Content Services
4. By Vertical:
4.3 Transport and Logistics
4.4 Retail, Telecom and IT
4.5 Energy and Utilities
4.6 Media and Entertainment
5. By Region:
5.1 North America (U.S., Canada, Mexico)
5.2 Europe (Germany, UK, France, Rest of Europe)
5.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
5.4 Latin America (Brazil, Argentina, Rest of Latin America)
5.5 Middle East & Africa
The major players in the market are as follows:
1. Tata Communications Ltd.
2. SAP SE
4. Dialogue Communications Ltd.
5. CLX Communications
8. Infobip Ltd
9. Twilio, Inc
10. Mahindra Comviva
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Premium A2P and P2A Messaging Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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