Global Mobile Marketing Market

The Global Mobile Marketing Market was valued at USD 28.72 billion in 2016 and is projected to reach USD 270.92 billion by 2025, growing at a CAGR of 28.32% from 2017 to 2025.
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. Mobile marketing provide the user with many benefits including â€" improved data management, reduced target errors, improved time relevance, personalized information, location awareness, and increases intimacy with the device.

Sample Infographics:




Market Dynamics:
1. Market Drivers
1.1 Increasing Mobile Data Analytics
1.2 Increasing use of Social Media
1.3 Rising Number of Mobile Phone Subscribers and Mobile Applications
1.4 Cost Efficient High Speed Internet
2. Market Restraints
2.1 Concerns for Privacy and Security
2.2 Implementation Complexities
2.3 Reduced Change Acceptance among Marketing Service Providers

Market Segmentation:
The Global Mobile Marketing Market is segmented on the basis of user type, solutions, vertical, and region.
1. By User Type:
1.1 Large Enterprises
1.2 Small and Medium Enterprises

2. By Solutions:
2.1 MMS
2.2 SMS
2.3 Mobile Web
2.4 Push Notifications
2.5 Location-based Marketing
2.6 Mobile Emails
2.7 n-App Messages
2.8 QR Codes
2.9 Others

3. By Vertical:
3.1 BFSI
3.2 Transport and Logistics
3.3 Retail
3.4 Telecom and IT
3.5 Government
3.6 Automotive
3.7 Media and Entertainment
3.8 Healthcare
3.9 Others

4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. SAP SE
2. Oracle Corporation
3. Product Mapping
4. Adobe Systems, Inc.
5. IBM Corporation
6. SAS Institute, Inc.
7. Vibes Media, LLC
8. Salesforce.Com, Inc.
9. Mobivity Holdings Corporation
10. AT&T Inc.
11. Salmat Ltd.

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Mobile Marketing Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team
INTRODUCTION OF GLOBAL MOBILE MARKETING MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL MOBILE MARKETING MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework

5 GLOBAL MOBILE MARKETING MARKET, BY USER TYPE
5.1 Overview
5.2 Large Enterprises
5.3 Small and Medium Enterprises

6 GLOBAL MOBILE MARKETING MARKET, BY SOLUTION
6.1 Overview
6.2 MMS
6.3 SMS
6.4 Mobile Web
6.5 Push Notifications
6.6 Location-based Marketing
6.7 Mobile Emails
6.8 n-App Messages
6.9 QR Codes
6.10 Others

7 GLOBAL MOBILE MARKETING MARKET, BY VERTICAL
7.1 Overview
7.2 BFSI
7.3 Transport and Logistics
7.4 Retail
7.5 Telecom and IT
7.6 Government
7.7 Automotive
7.8 Media and Entertainment
7.9 Healthcare
7.10 Others

8 GLOBAL MOBILE MARKETING MARKET, BY GEOGRAPHY
8.1 Overview
8.2 North America Regional Market Estimates and Forecasts, 2012 - 2025
8.2.1 U.S.
8.2.2 Canada
8.2.3 Mexico
8.3 Europe Regional Market Estimates and Forecasts, 2012 - 2025
8.3.1 Germany
8.3.2 U.K.
8.3.3 France
8.3.4 Rest of Europe
8.4 Asia Pacific Regional Market Estimates and Forecasts, 2012 - 2025
8.4.1 China
8.4.2 Japan
8.4.3 India
8.4.4 Rest of Asia Pacific
8.5 Latin America Regional Market Estimates and Forecasts, 2012 - 2025
8.5.1 Brazil
8.5.2 Argentina
8.6 Rest of the World Regional Market Estimates and Forecasts, 2012 â€" 2025

9 GLOBAL MOBILE MARKETING MARKETCOMPETITIVE LANDSCAPE
9.1 Overview
9.2 Company Market Share
9.3 Vendor Landscape
9.4 Key Development Strategies

10 COMPANY PROFILES
10.1 SAP SE
10.1.1 Overview
10.1.2 Financial Performance
10.1.3 Product Outlook
10.1.4 Key Developments

10.2 Oracle Corporation
10.2.1 Overview
10.2.2 Financial Performance
10.2.3 Product Outlook
10.2.4 Key Developments

10.3 Product Mapping
10.3.1 Overview
10.3.2 Financial Performance
10.3.3 Product Outlook
10.3.4 Key Developments

10.4 Adobe Systems, Inc.
10.4.1 Overview
10.4.2 Financial Performance
10.4.3 Product Outlook
10.4.4 Key Developments

10.5 IBM Corporation
10.5.1 Overview
10.5.2 Financial Performance
10.5.3 Product Outlook
10.5.4 Key Developments

10.6 SAS Institute, Inc.
10.6.1 Overview
10.6.2 Financial Performance
10.6.3 Product Outlook
10.6.4 Key Developments

10.7 Vibes Media, LLC
10.7.1 Overview
10.7.2 Financial Performance
10.7.3 Product Outlook
10.7.4 Key Developments

10.8 Salesforce.Com, Inc.
10.8.1 Overview
10.8.2 Financial Performance
10.8.3 Product Outlook
10.8.4 Key Developments

10.9 Mobivity Holdings Corporation
10.9.1 Overview
10.9.2 Financial Performance
10.9.3 Product Outlook
10.9.4 Key Developments

10.10 AT&T Inc.
10.10.1 Overview
10.10.2 Financial Performance
10.10.3 Product Outlook
10.10.4 Key Developments

10.11 Salmat Ltd
10.11.1 Overview
10.11.2 Financial Performance
10.11.3 Product Outlook
10.11.4 Key Developments

11 Appendix
11.1 Related Reports

Global Mobile Camera Module for Tablets Market Report 2019 - History, Present and Future

Published Date : Apr 2019

The global market size of Mobile Camera Module for Tablets is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024. Global Mobile Camera Module for Tablets Market Report 2019 - Market Size, Sh...

Global Mobile Camera Module for Smartphones Market Report 2019 - History, Present and Future

Published Date : Apr 2019

The global market size of Mobile Camera Module for Smartphones is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024. Global Mobile Camera Module for Smartphones Market Report 2019 - Market ...

Global Mobile Phone Charging Station Market Report 2019 - History, Present and Future

Published Date : Apr 2019

The global market size of Mobile Phone Charging Station is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024. Global Mobile Phone Charging Station Market Report 2019 - Market Size, Share, P...

Global Mobile Value-Added Services Market Report 2019 - History, Present and Future

Published Date : Apr 2019

The global market size of Mobile Value-Added Services is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024. Global Mobile Value-Added Services Market Report 2019 - Market Size, Share, Price...

Global Mobile Games Market Report 2019 - History, Present and Future

Published Date : Apr 2019

The global market size of Mobile Games is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024. Global Mobile Games Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a prof...

Global Mobile Clinics Market Report 2019 - History, Present and Future

Published Date : Apr 2019

The global market size of Mobile Clinics is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024. Global Mobile Clinics Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a ...

Global Marketing Automation Solutions Market Research Report 2019-2023

Published Date : Jul 2019

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. In the context of China-US trade war and global ...

Global Mobile Backend as a Service (BaaS) Market Research Report 2019-2023

Published Date : Jun 2019

Mobile backend as a service (BaaS) is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with socia...

Competitive Benchmarking of Mobile Gaming Companies

Published Date : May 2019

Competitive benchmarking portrays a picture of the global companies in terms of how they are positioned in the market. It helps identify the best practices which can help companies remain competitive, by tracking the performance and activities of competitors. Product Objectives: C...

Global Mobile Virtual Network Operator Market Research Report 2019-2023

Published Date : Jun 2019

A mobile virtual network operator, virtual network operator, or mobile other licensed operator, is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. In the context of China-US trade war and global econo...

 

Select License :

  • Single User : $3950
  • Multiple User : $4750
  • Corporate User : $6750

Happy To Assist You

Assist you at Worldwide Market Reports

We will be happy to help you find what you need. Please call us or write to us:

Worldwide Market Reports Benefits

Custom Research Solution

Talk to our research consultant to design an exclusive report as per your research needs.

Customer Fulfilment

We aim to fulfil client's research demands with tailored research solutions.

Quick Turnaround Time Reports

We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

360-degree Approach

We cover each industry from supply and demand side with an aim to provide a most holistic research study.