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Global Internet Advertising Market Analysis 2015-2019 and Forecast 2020-2025

  • Report Code : 304191
  • Industry : Services
  • Published On : Jan 2020
  • Pages : 122
  • Publisher : 99strategy
  • Format: WMR PPT FormatWMR PDF Format

Snapshot
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
The global Internet Advertising market size is estimated at xxx million USD with a CAGR xx% from 2015-2019 and is expected to reach xxx Million USD in 2020 with a CAGR xx% from 2020 to 2025. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Internet Advertising by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
Product Type Coverage (Market Size & Forecast, Major Company of Product Type etc.):
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others
Company Coverage (Company Profile, Sales Revenue, Price, Gross Margin, Main Products etc.):
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora
Application Coverage (Market Size & Forecast, Different Demand Market by Region, Main Consumer Profile etc.):
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.) 

Table of Content


1 Industry Overview

    1.1 Internet Advertising Industry

                Figure Internet Advertising Industry Chain Structure

        1.1.1 Overview

        1.1.2 Development of Internet Advertising

    1.2 Market Segment

        1.2.1 Upstream

                Table Upstream Segment of Internet Advertising

        1.2.2 Downstream

                Table Application Segment of Internet Advertising

                Table Global Internet Advertising Market 2015-2025, by Application, in USD Million

    1.3 Cost Analysis

2 Industry Environment (PEST Analysis)

    2.1 Policy

    2.2 Economics

    2.3 Sociology

    2.4 Technology

3 Internet Advertising Market by Type

    3.1 By Type

        3.1.1 Search Ads

                Table Major Company List of Search Ads

        3.1.2 Mobile Ads

                Table Major Company List of Mobile Ads

        3.1.3 Banner Ads

                Table Major Company List of Banner Ads

        3.1.4 Classified Ads

                Table Major Company List of Classified Ads

        3.1.5 Digital Video Ads

                Table Major Company List of Digital Video Ads

        3.1.6 Others

                Table Major Company List of Others

    3.2 Market Size

                Table Global Internet Advertising Market 2015-2019, by Type, in USD Million

                Figure Global Internet Advertising Market Growth 2015-2019, by Type, in USD Million

    3.3 Market Forecast

                Table Global Internet Advertising Market Forecast 2020-2025, by Type, in USD Million

4 Major Companies List

    4.1 Alphabet (Company Profile, Sales Data etc.)

        4.1.1 Alphabet Profile

                Table Alphabet Overview List

        4.1.2 Alphabet Products & Services

        4.1.3 Alphabet Business Operation Conditions

                Table Business Operation of Alphabet (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.2 Facebook (Company Profile, Sales Data etc.)

        4.2.1 Facebook Profile

                Table Facebook Overview List

        4.2.2 Facebook Products & Services

        4.2.3 Facebook Business Operation Conditions

                Table Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.3 Baidu (Company Profile, Sales Data etc.)

        4.3.1 Baidu Profile

                Table Baidu Overview List

        4.3.2 Baidu Products & Services

        4.3.3 Baidu Business Operation Conditions

                Table Business Operation of Baidu (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.4 Yahoo! Inc (Company Profile, Sales Data etc.)

        4.4.1 Yahoo! Inc Profile

                Table Yahoo! Inc Overview List

        4.4.2 Yahoo! Inc Products & Services

        4.4.3 Yahoo! Inc Business Operation Conditions

                Table Business Operation of Yahoo! Inc (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.5 Microsoft (Company Profile, Sales Data etc.)

        4.5.1 Microsoft Profile

                Table Microsoft Overview List

        4.5.2 Microsoft Products & Services

        4.5.3 Microsoft Business Operation Conditions

                Table Business Operation of Microsoft (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.6 Alibaba (Company Profile, Sales Data etc.)

        4.6.1 Alibaba Profile

                Table Alibaba Overview List

        4.6.2 Alibaba Products & Services

        4.6.3 Alibaba Business Operation Conditions

                Table Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.7 Tencent (Company Profile, Sales Data etc.)

        4.7.1 Tencent Profile

                Table Tencent Overview List

        4.7.2 Tencent Products & Services

        4.7.3 Tencent Business Operation Conditions

                Table Business Operation of Tencent (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.8 Twitter (Company Profile, Sales Data etc.)

        4.8.1 Twitter Profile

                Table Twitter Overview List

        4.8.2 Twitter Products & Services

        4.8.3 Twitter Business Operation Conditions

                Table Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.9 Aol(Verizon Communications) (Company Profile, Sales Data etc.)

        4.9.1 Aol(Verizon Communications) Profile

                Table Aol(Verizon Communications) Overview List

        4.9.2 Aol(Verizon Communications) Products & Services

        4.9.3 Aol(Verizon Communications) Business Operation Conditions

                Table Business Operation of Aol(Verizon Communications) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.10 eBay (Company Profile, Sales Data etc.)

        4.10.1 eBay Profile

                Table eBay Overview List

        4.10.2 eBay Products & Services

        4.10.3 eBay Business Operation Conditions

                Table Business Operation of eBay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.11 Linkedin (Company Profile, Sales Data etc.)

        4.11.1 Linkedin Profile

                Table Linkedin Overview List

        4.11.2 Linkedin Products & Services

        4.11.3 Linkedin Business Operation Conditions

                Table Business Operation of Linkedin (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.12 Amazon (Company Profile, Sales Data etc.)

        4.12.1 Amazon Profile

                Table Amazon Overview List

        4.12.2 Amazon Products & Services

        4.12.3 Amazon Business Operation Conditions

                Table Business Operation of Amazon (Sales Revenue, Cost, Gross Margin)

    4.13 IAC (Company Profile, Sales Data etc.)

        4.13.1 IAC Profile

                Table IAC Overview List

        4.13.2 IAC Products & Services

        4.13.3 IAC Business Operation Conditions

                Table Business Operation of IAC (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

    4.14 Soho (Company Profile, Sales Data etc.)

        4.14.1 Soho Profile

                Table Soho Overview List

        4.14.2 Soho Products & Services

        4.14.3 Soho Business Operation Conditions

                Table Business Operation of Soho (Sales Revenue, Cost, Gross Margin)

    4.15 Pandora (Company Profile, Sales Data etc.)

        4.15.1 Pandora Profile

                Table Pandora Overview List

        4.15.2 Pandora Products & Services

        4.15.3 Pandora Business Operation Conditions

                Table Business Operation of Pandora (Sales Revenue, Cost, Gross Margin)

5 Market Competition

    5.1 Company Competition

                Table Global Internet Advertising Sales Revenue 2015-2019, by Company, in USD Million

                Table Global Internet Advertising Sales Revenue Share 2015-2019, by Company, in USD Million

                Figure Global Internet Advertising Sales Revenue Share in 2019, by Company, in USD Million

    5.2 Regional Market by Company

                Figure North America Internet Advertising Market Concentration, in 2019

                Figure Europe Internet Advertising Market Market Concentration, in 2019

                Figure Asia-Pacific Internet Advertising MMarket Concentration, in 2019

                Figure South America Internet Advertising Market Concentration, in 2019

                Figure Middle East & Africa Internet Advertising Market Concentration, in 2019

6 Demand by End Market

    6.1 Demand Situation

        6.1.1 Demand in Retail

                Figure Internet Advertising Demand in Retail, 2015-2019, in USD Million

        6.1.2 Demand in Automotive

                Figure Internet Advertising Demand in Automotive, 2015-2019, in USD Million

        6.1.3 Demand in Entertainment

                Figure Internet Advertising Demand in Entertainment, 2015-2019, in USD Million

        6.1.4 Demand in Financial Services

                Figure Internet Advertising Demand in Financial Services, 2015-2019, in USD Million

        6.1.5 Demand in Telecom

                Figure Internet Advertising Demand in Telecom, 2015-2019, in USD Million

        6.1.6 Demand in Consumer Goods

                Figure Internet Advertising Demand in Consumer Goods, 2015-2019, in USD Million

        6.1.7 Demand in Others

                Figure Internet Advertising Demand in Others, 2015-2019, in USD Million

    6.2 Regional Demand Comparison

                Table Regional Demand Comparison List

                Table Major Application in Different Regions

    6.3 Demand Forecast

                Table Internet Advertising Demand Forecast 2020-2025, by Application, in USD Million

                Figure Internet Advertising Market Growth 2020-2025, by Application, in USD Million

                Figure Internet Advertising Market Share in 2025, by Application, in USD Million

7 Region Operation

    7.1 Regional Production

                Table Internet Advertising Production 2015-2019, by Region, in USD Million

    7.2 Regional Market

                Table Global Internet Advertising Market 2015-2019, by Region, in USD Million

                Table Global Internet Advertising Market Share 2015-2019, by Region, in USD Million

    7.3 by Region

        7.3.1 North America

            7.3.1.1 Overview

                Figure North America Internet Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.1.2 by Country (U.S., Canada, Mexico)

                Table North America Internet Advertising Market Size 2015-2019, by Country, in USD Million

        7.3.2 Europe

            7.3.2.1 Overview

                Figure Europe Internet Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)

                Table Europe Internet Advertising Market Size 2015-2019, by Country, in USD Million

        7.3.3 Asia-Pacific

            7.3.3.1 Overview

                Figure Asia-Pacific Internet Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)

                Table Asia-Pacific Internet Advertising Market Size 2015-2019, by Country, in USD Million

        7.3.4 South America

            7.3.4.1 Overview

                Figure South America Internet Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.4.2 by Country (Brazil, Argentina etc.)

                Table South America Internet Advertising Market Size 2015-2019, by Country, in USD Million

        7.3.5 Middle East & Africa

            7.3.5.1 Overview

                Figure Middle East & Africa Internet Advertising Market Size and Growth 2015-2019, in USD Million

            7.3.5.2 by Country (Saudi Arabia, South Africa etc.)

                Table Middle East & Africa Internet Advertising Market Size 2015-2019, by Country, in USD Million

    7.4 Regional Import & Export

    7.5 Regional Forecast

                Table Internet Advertising Market Forecast 2020-2025, by Region, in USD Million

8 Marketing & Price

    8.1 Price and Margin

        8.1.1 Price Trends

        8.1.2 Factors of Price Change

                Table Price Factors List

        8.1.3 Manufacturers Gross Margin Analysis

    8.2 Marketing Channel

                Figure Marketing Channels Overview

9 Research Conclusion


List of Tables


List of Table


List of Table


                Table Upstream Segment of Internet Advertising

                Table Application Segment of Internet Advertising

                Table Global Internet Advertising Market 2015-2025, by Application, in USD Million

                Table Major Company List of Mobile Ads

                Table Major Company List of Banner Ads

                Table Major Company List of Classified Ads

                Table Major Company List of Digital Video Ads

                Table Major Company List of Others

                Table Global Internet Advertising Market 2015-2019, by Type, in USD Million

                Table Global Internet Advertising Market Forecast 2020-2025, by Type, in USD Million

                Table Alphabet Overview List

                Table Business Operation of Alphabet (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Facebook Overview List

                Table Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Baidu Overview List

                Table Business Operation of Baidu (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Yahoo! Inc Overview List

                Table Business Operation of Yahoo! Inc (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Microsoft Overview List

                Table Business Operation of Microsoft (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Alibaba Overview List

                Table Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Tencent Overview List

                Table Business Operation of Tencent (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Twitter Overview List

                Table Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Aol(Verizon Communications) Overview List

                Table Business Operation of Aol(Verizon Communications) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table eBay Overview List

                Table Business Operation of eBay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Linkedin Overview List

                Table Business Operation of Linkedin (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Amazon Overview List

                Table Business Operation of Amazon (Sales Revenue, Cost, Gross Margin)

                Table IAC Overview List

                Table Business Operation of IAC (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

                Table Soho Overview List

                Table Business Operation of Soho (Sales Revenue, Cost, Gross Margin)

                Table Pandora Overview List

                Table Business Operation of Pandora (Sales Revenue, Cost, Gross Margin)

                Table Global Internet Advertising Sales Revenue 2015-2019, by Company, in USD Million

                Table Global Internet Advertising Sales Revenue Share 2015-2019, by Company, in USD Million

                Table Regional Demand Comparison List

                Table Major Application in Different Regions

                Table Internet Advertising Demand Forecast 2020-2025, by Application, in USD Million

                Table Internet Advertising Production 2015-2019, by Region, in USD Million

                Table Global Internet Advertising Market 2015-2019, by Region, in USD Million

                Table Global Internet Advertising Market Share 2015-2019, by Region, in USD Million

                Table North America Internet Advertising Market Size 2015-2019, by Country, in USD Million

                Table Europe Internet Advertising Market Size 2015-2019, by Country, in USD Million

                Table Asia-Pacific Internet Advertising Market Size 2015-2019, by Country, in USD Million

                Table South America Internet Advertising Market Size 2015-2019, by Country, in USD Million

                Table Middle East & Africa Internet Advertising Market Size 2015-2019, by Country, in USD Million

                Table Internet Advertising Market Forecast 2020-2025, by Region, in USD Million

                Table Price Factors List


List of Figures


List of Figure


                Figure Internet Advertising Industry Chain Structure

                Figure Global Internet Advertising Market Growth 2015-2019, by Type, in USD Million

                Figure Global Internet Advertising Sales Revenue Share in 2019, by Company, in USD Million

                Figure North America Internet Advertising Market Concentration, in 2019

                Figure Europe Internet Advertising Market Market Concentration, in 2019

                Figure Asia-Pacific Internet Advertising MMarket Concentration, in 2019

                Figure South America Internet Advertising Market Concentration, in 2019

                Figure Middle East & Africa Internet Advertising Market Concentration, in 2019

                Figure Internet Advertising Demand in Retail, 2015-2019, in USD Million

                Figure Internet Advertising Demand in Automotive, 2015-2019, in USD Million

                Figure Internet Advertising Demand in Entertainment, 2015-2019, in USD Million

                Figure Internet Advertising Demand in Financial Services, 2015-2019, in USD Million

                Figure Internet Advertising Demand in Telecom, 2015-2019, in USD Million

                Figure Internet Advertising Demand in Consumer Goods, 2015-2019, in USD Million

                Figure Internet Advertising Demand in Others, 2015-2019, in USD Million

                Figure Internet Advertising Market Growth 2020-2025, by Application, in USD Million

                Figure Internet Advertising Market Share in 2025, by Application, in USD Million

                Figure North America Internet Advertising Market Size and Growth 2015-2019, in USD Million

                Figure Europe Internet Advertising Market Size and Growth 2015-2019, in USD Million

                Figure Asia-Pacific Internet Advertising Market Size and Growth 2015-2019, in USD Million

                Figure South America Internet Advertising Market Size and Growth 2015-2019, in USD Million

                Figure Middle East & Africa Internet Advertising Market Size and Growth 2015-2019, in USD Million

                Figure Marketing Channels Overview

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