Global Clickstream Analytics Market

The Global Clickstream Analytics Market was valued at USD 660.07 million in 2016 and is projected to reach USD 2500.5 million by 2025, growing at a CAGR of 15.95% from 2017 to 2025.

Clickstream analytics is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits and in what order. There are two levels of clickstream analysis, traffic analytics and e-commerce analytics. Benefits of clickstream analytics include â€" better performance, more powerful and actionable business intelligence, cost efficiency, reduces development effort, click-path optimization, market-basket analysis, next best product analysis, website resource allocation, and customer segmentation on a granular level.

Sample Infographics:




Market Dynamics:
1. Market Drivers
1.1 Increasing multichannel marketing
1.2 Advancements in predictive management
1.3 Rising adoption of mobile technology providing multiple digital touchpoints
1.4 Growing e-commerce leading to unprecedented growth in consumer data
2. Market Restraints
2.1 Issues with real-time clickstream data analytics
2.2 Poor data collection and identifying business requirements
2.3 Concerns for data privacy
2.4 Availability of open source clickstream analytics solutions

Market Segmentation:
The Global Clickstream Analytics Market is segmented on the application, organization size, component, deployment model, vertical, and region.

1. By Application:
1.1 Website/application optimization
1.2 Click path optimization
1.3 Customer analysis
1.4 Traffic analysis
1.5 Basket analysis and personalization
1.6 Others

2. Organization Size:
2.1 Large Enterprises
2.2 Small and Medium Organizations

3. By Component:
3.1 Software
3.2 Services
3.2.1 Managed services
3.2.2 Professional services
3.2.2.1 Support and maintenance services
3.2.2.2 Deployment and integration
3.2.2.3 Consulting services

4. By Deployment Mode:
4.1 On-demand
4.2 On-premises

5. By Vertical:
5.1 Healthcare
5.2 Government and Defense
5.3 IT and Telecom
5.4 Banking, Financial Services, and Insurance (BFSI)
5.5 Travel and Hospitality
5.6 Retail and e-commerce
5.7 Manufacturing
5.8 Others

6. By Region:
6.1 North America (U.S., Canada, Mexico)
6.2 Europe (Germany, UK, France, Rest of Europe)
6.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
6.4 Latin America (Brazil, Argentina, Rest of Latin America)
6.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. IBM Corporation
2. SAP
3. Adobe Systems
4. Google
5. Microsoft
6. HPE
7. Jumpshot
8. Vlocity
9. Splunk
10. Verto Analytics
11. Webtrends
12. Talend
13. Oracle
14. AT Internet
15. Connexity

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Clickstream Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team
1 INTRODUCTION OF GLOBAL CLICKSTREAM ANALYTICS MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL CLICKSTREAM ANALYTICS MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework

5 GLOBAL CLICKSTREAM ANALYTICS MARKET BY APPLICATION
5.1 Website/application optimization
5.2 Click path optimization
5.3 Customer analysis
5.4 Traffic analysis
5.5 Basket analysis and personalization
5.6 Others

6 GLOBAL CLICKSTREAM ANALYTICS MARKET BY ORGANIZATION SIZE
6.1 Large Enterprises
6.2 Small and Medium Organizations

7 GLOBAL CLICKSTREAM ANALYTICS MARKET BY COMPONENT
7.1 Software
7.2 Services
7.2.1 Managed services
7.2.2 Professional services
7.2.2.1 Support and maintenance services
7.2.2.2 Deployment and integration
7.2.2.3 Consulting services

8 GLOBAL CLICKSTREAM ANALYTICS MARKET BY DEPLOYMENT MODE
8.1 On-demand
8.2 On-premises

9 GLOBAL CLICKSTREAM ANALYTICS MARKET BY VERTICAL
9.1 Healthcare
9.2 Government and Defense
9.3 IT and Telecom
9.4 Banking, Financial Services, and Insurance (BFSI)
9.5 Travel and Hospitality
9.6 Retail and e-commerce
9.7 Manufacturing
9.8 Others

10 GLOBAL CLICKSTREAM ANALYTICS MARKET, BY GEOGRAPHY
10.1 Overview
10.2 North America Regional Market Estimates and Forecasts, 2012 - 2025
10.2.1 U.S.
10.2.2 Canada
10.2.3 Mexico
10.3 Europe Regional Market Estimates and Forecasts, 2012 - 2025
10.3.1 Germany
10.3.2 U.K.
10.3.3 France
10.3.4 Rest of Europe
10.4 Asia Pacific Regional Market Estimates and Forecasts, 2012 - 2025
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 Rest of Asia Pacific
10.5 Latin America Regional Market Estimates and Forecasts, 2012 - 2025
10.5.1 Brazil
10.5.2 Argentina
10.6 Rest of the World Regional Market Estimates and Forecasts, 2012 â€" 2025

11 GLOBAL CLICKSTREAM ANALYTICS MARKET COMPETITIVE LANDSCAPE
11.1 Overview
11.2 Company Market Share
11.3 Vendor Landscape
11.4 Key Development Strategies

12 COMPANY PROFILES
12.1 IBM Corporation
12.1.1 Overview
12.1.2 Financial Performance
12.1.3 Product Outlook
12.1.4 Key Developments

12.2 SAP
12.2.1 Overview
12.2.2 Financial Performance
12.2.3 Product Outlook
12.2.4 Key Developments

12.3 Adobe Systems
12.3.1 Overview
12.3.2 Financial Performance
12.3.3 Product Outlook
12.3.4 Key Developments

12.4 Google
12.4.1 Overview
12.4.2 Financial Performance
12.4.3 Product Outlook
12.4.4 Key Developments

12.5 Microsoft
12.5.1 Overview
12.5.2 Financial Performance
12.5.3 Product Outlook
12.5.4 Key Developments

12.6 HPE
12.6.1 Overview
12.6.2 Financial Performance
12.6.3 Product Outlook
12.6.4 Key Developments

12.7 Jumpshot
12.7.1 Overview
12.7.2 Financial Performance
12.7.3 Product Outlook
12.7.4 Key Developments

12.8 Vlocity
12.8.1 Overview
12.8.2 Financial Performance
12.8.3 Product Outlook
12.8.4 Key Developments

12.9 Splunk
12.9.1 Overview
12.9.2 Financial Performance
12.9.3 Product Outlook
12.9.4 Key Developments

12.10 Verto Analytics
12.10.1 Overview
12.10.2 Financial Performance
12.10.3 Product Outlook
12.10.4 Key Developments

12.11 Webtrends
12.11.1 Overview
12.11.2 Financial Performance
12.11.3 Product Outlook
12.11.4 Key Developments

12.12 Talend
12.12.1 Overview
12.12.2 Financial Performance
12.12.3 Product Outlook
12.12.4 Key Developments

12.13 Oracle
12.13.1 Overview
12.13.2 Financial Performance
12.13.3 Product Outlook
12.13.4 Key Developments

12.14 AT Internet
12.14.1 Overview
12.14.2 Financial Performance
12.14.3 Product Outlook
12.14.4 Key Developments

12.15 Connexity
12.15.1 Overview
12.15.2 Financial Performance
12.15.3 Product Outlook
12.15.4 Key Developments

13 Appendix
13.1 Related Reports

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