Global Augmented Reality Market

Market Overview:
The Global Augmented Reality Market was valued at USD 2.45 billion in 2016 and is projected to reach USD 136.55 billion by 2025, growing at a CAGR of 56.32% from 2017 to 2025.

Augmented reality (AR) is a type of interactive, reality-based display environment that takes the capabilities of computer generated display, sound, text and effects to enhance the user's real-world experience. There are several benefits of using augmented reality system that includes - create rich, immersive and interactive user experience, can reduce language barriers, brand awareness gets increased via social shares, help in customer buying decisions, detailed analytics is generated for understanding user behavior, and improved training & education.

Sample Infographics:



Market Dynamics:
1. Market Drivers
1.1 High investment in the augmented reality market
1.2 Increasing need for insights to predict customer intents
1.3 Rising demand for augmented reality in architecture, retail and e-commerce
1.4 Increasing demand for AR devices in medical industry
1.5 High growth of travel and tourism industry
2. Market Restraints
2.1 Social challenges to increase the adoption rate
2.2 Digital network will restrain the AR market
2.3 Poor user interface affecting the navigation performance of augmented reality applications

Market Segmentation:
The Global Augmented Reality Market is segmented on the component, type, device type, application, and region.

1. Component:
1.1 Software
1.1.1 Cloud-based Services
1.1.2 Software Development Kits
1.2 Hardware
1.2.1 Displays & Projectors
1.2.2 Position Tracker
1.2.3 Sensors
1.2.4 Cameras
1.2.5 Semiconductor Component

2. By Type:
2.1 Marker-less Augmented Reality
2.2 Marker-based Augmented Reality

3. By Device Type:
3.1 Head-Up Display
3.2 Handheld Device
3.3 Head-Mounted Display

4. Application:
4.1 Aerospace and Defense
4.2 Automotive
4.3 Energy
4.4 Enterprise
4.5 Medical
4.6 Commercial
4.7 Consumer

5. By Region:
5.1 North America (U.S., Canada, Mexico)
5.2 Europe (Germany, UK, France, Rest of Europe)
5.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
5.4 Latin America (Brazil, Argentina, Rest of Latin America)
5.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. Microsoft Corporation
2. Wikitude GmbH
3. Osterhout Design Group
4. Zugara, Inc.
5. Upskill
6. Google, Inc.
7. PTC, Inc.
8. Magic Leap, Inc.
9. Daqri LLC
10. Blippar

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE:
Research study on the Global Augmented Reality Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

To know more about the Research Methodology of Verified Market Intelligence and other aspects of the research study, kindly get in touch with our sales team.
1 INTRODUCTION OF GLOBAL AUGMENTED REALITY MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET INTELLIGENCE
3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL AUGMENTED REALITY MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis
4.5 Regulatory Framework

5 GLOBAL AUGMENTED REALITY MARKET , BY COMPONENT
5.1 Overview
5.2 Software
5.2.1 Cloud-based Services
5.2.2 Software Development Kits
5.3 Hardware
5.3.1 Displays & Projectors
5.3.2 Position Tracker
5.3.3 Sensors
5.3.4 Cameras
5.3.5 Semiconductor Component
6 GLOBAL AUGMENTED REALITY MARKET , BY TYPE
6.1 Overview
6.2 Marker-less Augmented Reality
6.3 Marker-based Augmented Reality

7 GLOBAL AUGMENTED REALITY MARKET , BY DEVICE TYPE
7.1 Overview
7.2 Head-Up Display
7.3 Handheld Device
7.4 Head-Mounted Display
8 GLOBAL AUGMENTED REALITY MARKET , BY APPLICATION
8.1 Overview
8.2 Aerospace and Defense
8.3 Automotive
8.4 Energy
8.5 Enterprise
8.6 Medical
8.7 Commercial
8.8 Consumer

9 GLOBAL AUGMENTED REALITY MARKET , BY GEOGRAPHY
9.1 Overview
9.2 North America Regional Market Estimates and Forecasts, 2012 - 2025
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe Regional Market Estimates and Forecasts, 2012 - 2025
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Rest of Europe
9.4 Asia Pacific Regional Market Estimates and Forecasts, 2012 - 2025
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Latin America Regional Market Estimates and Forecasts, 2012 - 2025
9.5.1 Brazil
9.5.2 Argentina
9.6 Rest of the World Regional Market Estimates and Forecasts, 2012 - 2025

10 GLOBAL AUGMENTED REALITY MARKET COMPETITIVE LANDSCAPE
10.1 Overview
10.2 Company Market Share
10.3 Vendor Landscape
10.4 Key Development Strategies

11 COMPANY PROFILES
11.1 Microsoft Corporation
11.1.1 Overview
11.1.2 Financial Performance
11.1.3 Product Outlook
11.1.4 Key Developments

11.2 Wikitude GmbH
11.2.1 Overview
11.2.2 Financial Performance
11.2.3 Product Outlook
11.2.4 Key Developments

11.3 Osterhout Design Group
11.3.1 Overview
11.3.2 Financial Performance
11.3.3 Product Outlook
11.3.4 Key Developments

11.4 Zugara, Inc.
11.4.1 Overview
11.4.2 Financial Performance
11.4.3 Product Outlook
11.4.4 Key Developments

11.5 Upskill
11.5.1 Overview
11.5.2 Financial Performance
11.5.3 Product Outlook
11.5.4 Key Developments

11.6 Google, Inc.
11.6.1 Overview
11.6.2 Financial Performance
11.6.3 Product Outlook
11.6.4 Key Developments

11.7 PTC, Inc.
11.7.1 Overview
11.7.2 Financial Performance
11.7.3 Product Outlook
11.7.4 Key Developments

11.8 Magic Leap, Inc.
11.8.1 Overview
11.8.2 Financial Performance
11.8.3 Product Outlook
11.8.4 Key Developments

11.9 Daqri LLC
11.9.1 Overview
11.9.2 Financial Performance
11.9.3 Product Outlook
11.9.4 Key Developments

11.10 Blippar
11.10.1 Overview
11.10.2 Financial Performance
11.10.3 Product Outlook
11.10.4 Key Developments

12 Appendix
12.1 Related Reports

Global Augmented Reality and Virtual Reality Apps Market Analysis 2015-2019 and Forecast 2020-2025

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Global Augmented Reality Market Analysis 2015-2019 and Forecast 2020-2025

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Summary The report forecast global Augmented Reality and Virtual Reality Apps market to grow to reach xxx Million USD in 2019 with a CAGR of xx% during the period 2020-2025. The report offers detailed coverage of Augmented Reality and Virtual Reality Apps industry and main market trends....

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Published Date : Dec 2019

Summary The report forecast global Mobile Augmented Reality 3D Cameras market to grow to reach xxx Million USD in 2019 with a CAGR of xx% during the period 2020-2025. The report offers detailed coverage of Mobile Augmented Reality 3D Cameras industry and main market trends. The market re...

Global 3D VR Virtual Reality Glasses Market Research (2015-2019) and Future Forecast (2020-2025)

Published Date : Dec 2019

Summary The report forecast global 3D VR Virtual Reality Glasses market to grow to reach xxx Million USD in 2019 with a CAGR of xx% during the period 2020-2025. The report offers detailed coverage of 3D VR Virtual Reality Glasses industry and main market trends. The market research inclu...

Global Virtual Reality-Ready Computers Market Research Report 2019-2027

Published Date : Jul 2019

Virtual Reality-Ready Computers includes Laptop, Desktop, and more. In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Virtual Reality-Ready Computers Report by Material, Application, and Geography - Global Forecast to 20...

 

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