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Wine in France

As it was for alcoholic drinks overall, 2019 was another annus horribilis for wine in terms of volume sales, due to French consumers increasingly choosing to drink less wine while opting instead for wine of higher quality. While 2018 marked the end of dynamism for still light grape wine and rosé wine, respectively due to saturation of BiBs (bag-in-box) and a movement of female and young adult consumers towards flavoured/mixed lager and non/low-alcohol beer, and they continued to see sales declin...

Euromonitor International's Wine in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Wine in France 
Euromonitor International 
September 2020

List OF CONTENTS AND TABLES 
 
HEADLINES 
PRE-COVID-19 PERFORMANCE 
Accelerated growth of added-value wine and double-digit growth of organic wine create bright spots in 2019, as wine sales overall continue to decelerate 
Anti-dumping legislation, which became effective at the end of 2019 deals champagne another hard blow be restricting the use of discounting 
Castel Frères enhances its prospects in 2019 by taking an environmentally friendly approach and betting on increasing popularity of organic wine 
2020 AND BEYOND 
COVID-19 impact 
Affected products within wine 
Recovery and opportunities 
CATEGORY DATA 
Table 1 Sales of Wine by Category: Total Volume 2014-2019 
Table 2 Sales of Wine by Category: Total Value 2014-2019 
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019 
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019 
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019 
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019 
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019 
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019 
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 10 	Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 11 	Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 12 	Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019 
Table 13 	GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 
Table 14 	NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019 
Table 15 	LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019 
Table 16 	GBO Company Shares of Champagne: % Total Volume 2015-2019 
Table 17 	NBO Company Shares of Champagne: % Total Volume 2015-2019 
Table 18 	LBN Brand Shares of Champagne: % Total Volume 2016-2019 
Table 19 	GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 
Table 20 	NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019 
Table 21 	LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019 
Table 22 	GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 
Table 23 	NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019 
Table 24 	LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019 
Table 25 	Forecast Sales of Wine by Category: Total Volume 2019-2024 
Table 26 	Forecast Sales of Wine by Category: Total Value 2019-2024 
Table 27 	Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024 
Table 28 	Forecast Sales of Wine by Category: % Total Value Growth 2019-2024 
EXECUTIVE SUMMARY 
COVID-19 impact on alcoholic drinks 
COVID-19 country impact 
In a departure from tradition, French consumers are gradually reducing their consumption of wine and opting for beer, which witnessed strong upgrading in 2019 
Heineken and Brasseries Kronenbourg breweries remain the major growth drivers, but InBev France, Bavaria France and medium-size brewers gain traction in 2019 
Beer, an historically growing and promising category, is set to see the best performance among all alcoholic drinks over the forecast period and post-COVID-19 
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024 
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024 
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024 
MARKET BACKGROUND 
Legislation 
Legal purchasing age and legal drinking age 
Drink driving 
Advertising 
Smoking ban 
Opening hours 
On-trade establishments 
Table 29         Number of On-trade Establishments by Type 2014-2019 
TAXATION AND DUTY LEVIES 
Summary 1       Taxation and Duty Levies on Alcoholic Drinks 2019 
OPERATING ENVIRONMENT 
Contraband/parallel trade 
Duty free 
Cross-border/private imports 
KEY NEW PRODUCT LAUNCHES 
Outlook 
MARKET INDICATORS 
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019 
MARKET DATA 
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019 
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2014-2019 
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019 
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019 
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019 
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019 
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019 
Table 38 	Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019 
Table 39 	GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019 
Table 40 	Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019 
Table 41 	Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019 
Table 42 	Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 
Table 43 	Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024 
Table 44 	Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 
Table 45 	Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 
GLOBAL MACROECONOMIC ENVIRONMENT 
GLOBAL INDUSTRY ENVIRONMENT 
DISCLAIMER 
DEFINITIONS 
SOURCES 
Summary 2 Research Sources

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