Apparel and footwear saw a decline in current value terms in 2020. The mandated closure of shopping malls and retail stores during the first two quarters of the year negatively affected apparel and footwear sales. Consumers were reluctant to leave their homes out of fear of contagion and curfew was in place which further discouraged consumers from going out. Moreover, working from home, there was no need to dress formally and many opted for a more casual, comfortable style at home, affecting wom...
Euromonitor International's Apparel and Footwear in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Apparel and Footwear in Egypt
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa - 2020
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Home seclusion negatively affects womenswear sales in 2020
Pandemic leads to a sharp increase in online shopping
Womenswear is highly fragmented and competitive, with smaller players gaining share
RECOVERY AND OPPORTUNITIES
Womenswear to see a recovery in 2021 as the economy stabilises
Womenswear growth will be fuelled by reduced prices and expansion of both bricks and mortar and e-commerce sales
At-home collections set to see a rise in demand
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2015-2020
Table 14 Sales of Womenswear by Category: Value 2015-2020
Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and remote work negatively affect menswear
Pandemic generated further momentum for e-commerce
Arafa Holding's Concrete brand receives widespread promotional support
RECOVERY AND OPPORTUNITIES
Menswear anticipated to witness a recovery as the economy stabilises
Cheap unbranded products strong and growing as consumers seek value for money
Private label menswear offers appealing value for money in price-sensitive environment
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2015-2020
Table 32 Sales of Menswear by Category: Value 2015-2020
Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Menswear: % Value 2016-2020
Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
Table 37 NBO Company Shares of Men's Nightwear: % Value 2016-2020
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2017-2020
Table 39 NBO Company Shares of Men's Outerwear: % Value 2016-2020
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2017-2020
Table 41 NBO Company Shares of Men's Swimwear: % Value 2016-2020
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2017-2020
Table 43 NBO Company Shares of Men's Underwear: % Value 2016-2020
Table 44 LBN Brand Shares of Men's Underwear: % Value 2017-2020
Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Retail closures and home seclusion negatively affect childrenswear sales
E-commerce channel increasingly important in sales of childrenswear
Arafa leads with Concrete brand, benefitting from quality, price, availability and promotional support
RECOVERY AND OPPORTUNITIES
Childrenswear anticipated to witness a recovery as the economy stabilises
New players with strong financial clout enter childrenswear, social media coverage an increasingly important promotional tool
Promotional events and bulk buying are key to consumers' purchasing patterns
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2015-2020
Table 50 Sales of Childrenswear by Category: Value 2015-2020
Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Store and gym closures negatively affect sportswear sales in 2020
Health trend underpins steady demand for sportwear among Egyptian consumers
Ra Sport leads with range of famous international brands, and customer base that values quality over low prices
RECOVERY AND OPPORTUNITIES
Sportswear set to see a recovery as the economy stabilises
Health trend, online activities and shopping events to continue boosting demand
E-commerce increasingly important sales channel in sportswear
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2015-2020
Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 63 Distribution of Sportswear by Format: % Value 2015-2020
Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Retail store closures negatively affect sales of jeans in 2020
Jeans benefit from widespread use and availability, expanded range of sizes and applications
Azadea Group leads fragmented environment with popular brands Zara, Pull & Bear and Massimo Dutti
RECOVERY AND OPPORTUNITIES
Economy and standard jeans make gains at expense of more upmarket products, further growth expected
Cycler jeans see popularity, underpinned by style and comfort in Egyptian climate
E-commerce set to play a greater role in the jeans landscape
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2015-2020
Table 67 Sales of Jeans by Category: Value 2015-2020
Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
Table 70 Sales of Men's Jeans by Category: Volume 2015-2020
Table 71 Sales of Men's Jeans by Category: Value 2015-2020
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2015-2020
Table 73 Sales of Men's Jeans by Category: % Value Growth 2015-2020
Table 74 Sales of Women's Jeans by Category: Volume 2015-2020
Table 75 Sales of Women's Jeans by Category: Value 2015-2020
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2015-2020
Table 77 Sales of Women's Jeans by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Jeans: % Value 2016-2020
Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2020-2025
Table 85 Forecast Sales of Men's Jeans by Category: Value 2020-2025
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2020-2025
Table 89 Forecast Sales of Women's Jeans by Category: Value 2020-2025
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and store closures negatively affect hosiery sales in 2020
Consumers buy bulk packs of hosiery to take advantage of lower unit prices
Samakiea leads category, underpinned by Cottonil's quality, price and availability
RECOVERY AND OPPORTUNITIES
Hosiery's essential nature will sustain growth over the forecast period
Fabric developments appeal to increasingly busy consumers
Athleisure trend influences development of hosiery offer
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2015-2020
Table 93 Sales of Hosiery by Category: Value 2015-2020
Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Cloth face masks sales propels revenue growth in other apparel accessories in 2020
Growing share of revenue generated online
With its cloth face masks, Samakiea Co takes over leadership from Arafa Holding
RECOVERY AND OPPORTUNITIES
Limited growth of apparel accessories expected due to non-essential nature and long replacement cycles
Belts anticipated to perform better due to essential nature and expression of style
Social media an increasingly important tool for advertising and promotion of apparel accessories
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and remote work negatively affect footwear sales
E-commerce becomes a more important sales channel during the pandemic
Ra Sport maintains lead but sees share slip due to price positioning
RECOVERY AND OPPORTUNITIES
Footwear anticipated to witness gradual recovery as economic conditions stabilise
Coronavirus may hit illegal imports of cheap Chinese footwear
Local players with competitively priced footwear start to gain traction
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2015-2020
Table 113 Sales of Footwear by Category: Value 2015-2020
Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
Table 116 NBO Company Shares of Footwear: % Value 2016-2020
Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
Table 118 Distribution of Footwear by Format: % Value 2015-2020
Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025
| Price : US$ 3500 |
Date : Oct 2023 |
| Category : Services |
Pages : 167 |
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