Health and Wellness in the Czech Republic

Health and Wellness in the Czech Republic
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
As concerns about obesity and immunity grow, the popularity of reduced sugar options swells
New product development adds fizz to other low calorie cola in 2020
Despite sluggish new product development, reduced caffeine beverages benefit from greater at-home consumption in 2020
RECOVERY AND OPPORTUNITIES
Strengthening health and wellness trends will see low-calorie cola gain ground, but consumer concerns about sugar substitutes will remain
A return to hectic on-the-go lifestyles bodes well for reduced sugar RTD tea in the future
Opportunities for growth in reduced energy drinks if players show stamina
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Health concerns drive sales in FF bottled water and other products with added health benefits
Kofola retains the lead in bottled water in 2020, but Mattoni boosts overall category performance
Fruit/herbal tea brand extensions see heavier promotion in 2020, as manufacturers highlight immunity-boosting properties
RECOVERY AND OPPORTUNITIES
Private label FF Fruit/Herbal tea will benefit from widespread availability and high-quality image
Bright future lies ahead for energy drinks when large events become normal once again
FF liquid concentrates will record moderate growth but face competition from drinks with healthier profiles
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Naturally healthy beverages sees popularity grow in 2020 as consumers prioritise health and wellbeing
Bottled water and 100% juice are seen as simple and natural, with affordable options across a wide range of brands
Fruit/herbal and green tea offer added health benefits to concerned consumers
RECOVERY AND OPPORTUNITIES
NH beverages will see growth thanks to deepening health and wellness trend
Plant-based varieties of NH other hot drinks offer room for growth
Significant room for growth in private label as consumers seek value for money
CATEGORY DATA
Table 35 Sales of NH Beverages by Category: Value 2015-2020
Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Organic beverages suffers from premium positioning in 2020 as consumers tighten their belts
Organic fruit/herbal tea enjoys popularity among consumers seeking good quality caffeine-free alternatives
Organic soft drinks sees decline in 2020, as dominant Red Bull's price and profile deter consumers
RECOVERY AND OPPORTUNITIES
Sunny long-term outlook for organic beverages but growth will be hampered in the short term by gloomy economic landscape
High prices and premium position will stymie growth in organic juice and nectars until 2022
Private label will capitalise on consumer trend for premium products at affordable prices
CATEGORY DATA
Table 42 Sales of Organic Beverages by Category: Value 2015-2020
Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Better for you packaged foods sees decline across metrics in 2020 as consumers opt for naturally healthy and fortified/functional products instead
Demand for reduced fat varieties swells in 2020, particularly table sauces and yoghurt
Focus on better dietary habits sees Czech consumers opt for convenient, low calorie reduced salt soups
RECOVERY AND OPPORTUNITIES
Sugar set to lose popularity in the long term as Czech consumers prioritise healthy diets
The appeal of reduced fat packaged food will be especially visible in sauces, dressings and condiments and yoghurt over the forecast period
Movement towards reduced salt convenience foods will increase as Czechs prioritise healthier diets
CATEGORY DATA
Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Discounters, hypermarkets and e-commerce see sales in free from packaged food grow in 2020
Private label gains ground in 2020 as price-conscious Czechs economise
Staple foods perform well, especially in free from dairy yoghurt
RECOVERY AND OPPORTUNITIES
Significant growth potential in free from food over the forecast period
Free from meat and dairy will benefit from the rising number of vegans and vegetarians in the future
Private label set to gain ground as consumer purchasing power remains weak
CATEGORY DATA
Table 56 Sales of Free From by Category: Value 2015-2020
Table 57 Sales of Free From by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Free From: % Value 2016-2020
Table 59 LBN Brand Shares of Free From: % Value 2017-2020
Table 60 Distribution of Free From by Format: % Value 2015-2020
Table 61 Forecast Sales of Free From by Category: Value 2020-2025
Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Immunity-boosting dairy products gain ground in 2020
FF protein/energy bars offer convenience, but growth is hampered slightly in 2020 by closure of fitness facilities
FF sweet biscuits offers locked down consumers affordable sweet treats, but FF confectionery languishes
RECOVERY AND OPPORTUNITIES
Most categories in fortified/functional food have scope for development in the future
Economic uncertainty will linger, restricting price increases as consumers seek out cheaper options
International player Danone will have to fight local players to retain its top ranking
CATEGORY DATA
Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Concerns about wellbeing in 2020 see naturally healthy products get a boost
NH high fibre pasta records strong growth as consumers stockpile wholesome staples during lockdown
New product development is limited in 2020 as players remain wary of economic outlook
RECOVERY AND OPPORTUNITIES
Private label will penetrate many categories in naturally healthy packaged food over the forecast period
E-commerce sales will grow as Czech consumers continue shopping from home
Healthier lifestyle trend favours high fibre foods in the future
CATEGORY DATA
Table 75 Sales of NH Packaged Food by Category: Value 2015-2020
Table 76 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 78 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 79 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 80 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Organic foods post growth but at a slower rate than seen previously
Organic baby food keeps on growing despite economic uncertainty
Nutricia and dm-Drogerie Markt challenge Hipp with wider distribution and new launches
RECOVERY AND OPPORTUNITIES
Stronger private label penetration will widen organic dairy's appeal
Private label will gain share in baby food, dairy and other staples in the future
E-commerce and discounters will gain share over the forecast period as Czech consumers prioritise convenience and value for money
CATEGORY DATA
Table 82 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 86 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025