After the sales decline in 2014, there have been four uninterrupted years of steady sales growth in Croatian alcoholic drinks. The direct reason for this can be found in the resurgence of disposable household income from 2015, enabling Croatian consumers to increase their spending on alcoholic drinks again. However, as the level of consumption reaches the previous levels, volume growth rates are slowing down. On the value side, the shift from cheaper domestic to more expensive imported products...
Euromonitor International's Alcoholic Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in Croatia
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Growth Slows Down in Volume Terms, But Speeds Up in Value Terms
Female Audience Reawakens and Helps Boost Spirits
Badel 1862 Dd Gets A New Owner in Meteor Dd
Still Waiting for A Full-blooded Retail Beverages Specialist
Future Growth Expected in Both Volume and Value Terms
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018 (in HRK)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Craft Beer Trend Continues To Grow
Non/low Alcohol Beer Still Has Very Low Sales
Unstoppable Decline of Flavoured/mixed Lager
Competitive Landscape
Zagrebacka Pivovara Doo in in A Comfortable Position, But Still Very Active
Beer Remains Consolidated
Microbreweries Springing Up Thanks To Preferential Taxation
Category Background
Summary 3 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018
Category Data
Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Lessons Learned From Flavoured/mixed Lager
Educating the Consumer Base Takes Time
Growth Is Strong But From A Low Base
Competitive Landscape
Competitive Landscape Dominated by Breweries
Relative Equal Shares Held by the "big Three"
Innovation Expected Only From Small Craft Manufacturers
Category Data
Table 34 Sales of Cider/Perry: Total Volume 2013-2018
Table 35 Sales of Cider/Perry: Total Value 2013-2018
Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Headlines
Prospects
Rtds Having Trouble As A Concept
No Intention To Widen the Supply
Millennials Not Up To Expectations
Competitive Landscape
Only Multinationals Operate in Rtds
Local Players Present But With Little Investment
Even Economy Products Do Not Sell
Category Data
Table 49 Sales of RTDS by Category: Total Volume 2013-2018
Table 50 Sales of RTDS by Category: Total Value 2013-2018
Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Growth Driven by the Desire for Premium Products
New Products of the Moment To Drive Growth
A Bit of "retro" Helps Domestic Traditional Brands
Competitive Landscape
Outlook for Badel 1862 Dd Is Stable
Multinationals on the Winning Side
Minor Private Label Presence, But It Is Not Giving Up
Category Data
Table 64 Sales of Spirits by Category: Total Volume 2013-2018
Table 65 Sales of Spirits by Category: Total Value 2013-2018
Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 73 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 74 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 75 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 76 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
While Exports Struggle, Imports Continue To Grow
New World Wines Progressing Slowly, But Persistently
Domestic Winemakers Reluctant To Lower Their Prices
Competitive Landscape
Need for Further Consolidation
"unstoppable Importers" Mostly Croatian-owned
Private Label Fighting Against Economy Brands
Category Data
Table 79 Sales of Wine by Category: Total Volume 2013-2018
Table 80 Sales of Wine by Category: Total Value 2013-2018
Table 81 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 82 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 83 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 84 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 85 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 86 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 87 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 88 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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